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All Journal Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Media Akademik (JMA) JURNAL MULTIDISIPLIN ILMU AKADEMIK PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Heru Utomo
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PENGEMBANGAN E-CATALOGUE SEBAGAI MEDIA PROMOSI PADA PLATFORM INSTAGRAM BANK PEREKONOMIAN RAKYAT DELTA ARTHA KENCANA KABUPATEN MALANG Ahmad Fauzi; Heru Utomo; Firmansyah, Ananda Rizki
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.6950

Abstract

The growth of social media has encouraged companies to utilize it as a digital promotion tool. BPR Delta Artha Kencana faced challenges in efficiently presenting its product catalog through Instagram. This study aims to develop an e-catalogue as a promotional medium on Instagram and to measure its design effectiveness using the EPIC model. This research used action research as its method. Data collection techniques included interviews, observations, documentation, and questionnaires, with data processed using Likert scales, simple tabulation, and EPIC rate analysis covering the dimensions of Empathy, Persuasion, Impact, and Communication. The results showed that the e-catalogue design, developed and linked through Linktree in the Instagram bio, helped the audience easily access financial service information from BPR Delta Artha Kencana. Effectiveness assessment using the EPIC model achieved an average score above 4 across all dimensions, indicating that the design was considered effective. This study concludes that using an e-catalogue through the Instagram platform is an effective promotional strategy for BPR Delta Artha Kencana.  
Pembuatan Desain Kemasan Menggunakan Aplikasi Corel Draw untuk Meningkatkan Minat Beli pada Setiawan Meat Kota Batu Reyhan Hadani Setiawan; Heru Utomo; Dwi Sudjanarti
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zntbxd03

Abstract

Setiawan Meat is a business specializing in selling of raw beef, operating with a commitment to providing high-quality products to consumers. One of Setiawan Meat’s innovative products is frozen food. This innovation aims to follow the ever-changing market trends and meet the customers need. Relate to that, the purpose of this study was to design packaging that can increase the customer buying interest in Setiawan Meat products. This study used the Action Research method, which consists of planning, action, observation, and reflection. The data collection methods included observation, interviews, and documentation. The unit of analysis included 1 owner, 2 marketing experts, 2 computer experts, and 10 consumers. The effectiveness of the design was measured with the EPIC model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The purchase interest was measured with the AIDA model, which includes the stages of Attention, Interest, Desire, and Action. The results showed that in cycle 1, the packaging design was already in the "very effective" category, but there were still some suggestions and feedback from the respondents. Therefore, the design needed to be improved in the next cycle. In cycle 2, the EPIC score averaged 4.57, which belong to the "very effective" range. The AIDA results showed that all statements scored above 80%, with an average of 90.27%, indicating that respondents strongly agreed with the packaging design and considered it suitable for publication. Based on the results of the study, it can be concluded the packaging design created with CorelDraw is very effective to increase the buying interest. It is expected that this packaging design can be well utilized and help Setiawan Meat enhance customer purchase interest and sales of  frozen food products.
Optimization of Promotional Media through Instagram Feeds Design using Figma at Nawak Gym Singosari Ariansyah, Azriel; Tri Istining Wardani; Heru Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8823

Abstract

This research aims to design Instagram feed designs as a digital promotional medium to increase brand awareness at Nawak Gym Singosari. Based on observations, conventional promotional methods were considered less effective, while the utilization of Instagram as a promotional platform had not been optimally developed. This study employs an action research method using the spiral model consisting of two cycles, each including the stages of planning, action, observation, and reflection. Data were collected through interviews, observations, documentation, and questionnaires involving 30 respondents, including gym owners, staff, design experts, marketing experts, and potential members. The effectiveness of the Instagram feed designs was measured using a rating scale technique across two research cycles. The results show that the effectiveness score increased from 2.7 in the first cycle to 4.4 in the second cycle, indicating a significant improvement. The developed Instagram feed designs proved to be highly effective as a promotional medium, enhancing audience attention, interest, and brand identity. Therefore, the @nawakgym Instagram feed design is recommended for implementation as an effective and sustainable digital promotional strategy.
Co-Authors Abdullah Helmy Ahmad Fauzi Ariansyah, Azriel Devi Witjaksono, Kartika Chandra Drs. Joko Samboro Dwi Sudjanarti Dyah Putri Anggraini Firmansyah, Ananda Rizki Garrin Gardiano Panandio Jesy Aprilia L Gaol Joni Dwi Pribadi Maskur - Maskur Maskur Mohamad Arganta Adi Wicaksono Musthofa Hadi Nabilla Al-Fitriani Sukmawati Reyhan Hadani Setiawan Salsabila Fitri Wijaya Tri Istining Wardani Wahyu Prihatno Reginata