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All Journal Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Media Akademik (JMA) JURNAL MULTIDISIPLIN ILMU AKADEMIK PENG: Jurnal Ekonomi dan Manajemen Jurnal Manajemen Bisnis Digital Terkini Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Heru Utomo
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Optimization of Promotional Media through Instagram Feeds Design using Figma at Nawak Gym Singosari Ariansyah, Azriel; Tri Istining Wardani; Heru Utomo
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8823

Abstract

This research aims to design Instagram feed designs as a digital promotional medium to increase brand awareness at Nawak Gym Singosari. Based on observations, conventional promotional methods were considered less effective, while the utilization of Instagram as a promotional platform had not been optimally developed. This study employs an action research method using the spiral model consisting of two cycles, each including the stages of planning, action, observation, and reflection. Data were collected through interviews, observations, documentation, and questionnaires involving 30 respondents, including gym owners, staff, design experts, marketing experts, and potential members. The effectiveness of the Instagram feed designs was measured using a rating scale technique across two research cycles. The results show that the effectiveness score increased from 2.7 in the first cycle to 4.4 in the second cycle, indicating a significant improvement. The developed Instagram feed designs proved to be highly effective as a promotional medium, enhancing audience attention, interest, and brand identity. Therefore, the @nawakgym Instagram feed design is recommended for implementation as an effective and sustainable digital promotional strategy.
Peningkatan Engagement dalam Promosi Digital melalui Pembuatan Video Produk Pakan Ternak pada Salah Satu Perusahaan di Sidoarjo Putri Zulfa; Heru Utomo; Fatkhur Rochman
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1470

Abstract

This study aims to develop a promotional video for laying hen feed products using Wondershare Filmora and to evaluate its effectiveness in increasing audience engagement. The research employed the Action Research method, which consisted of four stages: (planning, action, observation, and reflection). Data were collected through observations, interviews, documentation, and questionnaires distributed to 29 respondents. The collected data were analyzed using the EPIC Model to evaluate the effectiveness of the promotional video and the Engagement Rate metric to measure audience interaction on YouTube. The results indicated that the promotional video delivered product information in a more comprehensive and engaging manner. The EPIC Rate increased from 4.3 in the first cycle to 4.375 in the second cycle, placing both results in the very effective category. Furthermore, the Engagement Rate increased from 1.82% to 13.67%, indicating a very high level of audience engagement. The findings indicate that the developed promotional video is an effective digital marketing medium for communicating product information and enhancing audience engagement on YouTube. Therefore, the company is encouraged to provide comprehensive product information and consistently publish promotional videos to strengthen its digital marketing performance.
Co-Authors Abdullah Helmy Ahmad Fauzi Ariansyah, Azriel Drs. Joko Samboro Dwi Sudjanarti Dyah Putri Anggraini Fatkhur Rochman Firmansyah, Ananda Rizki Jesy Aprilia L Gaol Joni Dwi Pribadi Maskur - Maskur Maskur Mohamad Arganta Adi Wicaksono Musthofa Hadi Nabilla Al-Fitriani Sukmawati Putri Zulfa Reyhan Hadani Setiawan Salsabila Fitri Wijaya Tri Istining Wardani Wahyu Prihatno Reginata