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Journal : Involvement International Journal of Business

SWOT Analysis of Ijarah Contracts in the Service Industry: Strategies for Growth and Challenges Enceng, Enceng Iip Syaripudin; Gaussian, Gini; Burhanudin , Ujang; Becic, Armin
Involvement International Journal of Business Vol. 2 No. 1 (2025): January 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v2i1.112

Abstract

The service industry is a critical driver of the global economy, contributing significantly to job creation and quality of life improvement. To remain competitive in an increasingly challenging market, service companies must adopt effective strategies to meet customer expectations. SWOT analysis is a strategic tool that helps businesses identify strengths, weaknesses, opportunities, and threats, making it a valuable approach in this context. This study focuses on applying SWOT analysis to business management in ijarah contracts, a leasing arrangement aligned with sharia principles. The research utilized a qualitative approach, engaging 20 business practitioners in the service industry located in West Java, Indonesia. Data collection methods included in-depth interviews and a comprehensive literature review on ijarah contracts and their application within the service sector. The findings highlight the strengths of ijarah contracts, particularly their compliance with sharia principles and substantial market potential. However, notable weaknesses include limited public understanding of ijarah contracts and the burden of high operational costs. Opportunities such as digitalization and the expanding sharia economy offer significant growth prospects, while threats from conventional financial systems and global economic instability present challenges that require strategic management. The study underscores the importance of addressing operational inefficiencies and enhancing market awareness of ijarah contracts. Furthermore, leveraging digital technology and capitalizing on the growth of the sharia economy can strengthen the position of ijarah-based businesses.
Unlocking the Economic Potential of Cash Waqf for Sustainable Poverty Reduction in Indonesia Syaripudin, Enceng Iip; Gaussian, Gini; Safera, Nurul; Furkony, Deni Konkon; Burhanudin, Ujang; Mohd, Ismail Bin Mohd
Involvement International Journal of Business Vol. 3 No. 1 (2026): January 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v3i1.170

Abstract

This study aims to analyze the economic potential of cash waqf as a social finance instrument for poverty reduction in Indonesia, with particular attention to governance structures and integration into economic empowerment strategies. The research employs a qualitative library research approach by reviewing peer-reviewed journal articles, academic books, and institutional reports related to cash waqf, Islamic social finance, and poverty alleviation. Data were analyzed using thematic analysis to synthesize conceptual and empirical insights from both Indonesian and comparative international contexts. The findings indicate that cash waqf in Indonesia has a large untapped economic potential, estimated at approximately IDR 180 trillion annually, with realization remaining below 10 percent. Effective implementation is closely associated with transparent governance, professional management, and institutional credibility. Furthermore, cash waqf demonstrates stronger and more sustainable poverty reduction outcomes when integrated into productive economic activities such as entrepreneurship development, microfinance, and social enterprises. The study discusses these findings through the lenses of social finance theory, institutional economics, and inclusive development. It argues that reframing cash waqf as a structured social finance instrument enhances its relevance for business-oriented policy discourse and strengthens its role in sustainable and inclusive economic development.