Article Per Year (5 Year)
p-Index From 2020 - 2025
1.745
P-Index
This Author published in this journals
All Journal Jurnal Kajian Bali ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Sevanam: Jurnal Pengabdian Masyarakat Literacy : International Scientific Journals of Social, Education, Humanities Japam Guna Widya : Jurnal Pendidikan Hindu Pangkaja: Jurnal Agama Hindu
I Gusti Ngurah Sudiana
Unknown Affiliation
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : ANUBHAVA: Jurnal Ilmu Komuniksi Hindu

 1 
STRATEGI KOMUNIKASI INTERPERSONAL SALES DAN MARKETING DALAM MENINGKATKAN MINAT PELANGGAN DI HOLIDAY INN RESORT BALI BENOA Desak Putu Oka Shinta Purnamayanti; I Gusti Ngurah Sudiana; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1068

Abstract

Based on data from the Central Bureau of Statistics Bali Province in 2020 there was a decrease in the number of room occupancy in 5-star hotels, especially in Badung Regency. This is a challenge for a new five-star hotel that was established in 2015, namely the Holiday Inn Resort Bali Benoa. To increase customer visits, an interpersonal communication strategy is needed to attract customer interest and get feedback from customers. There are three problems in this research as follows: (1) How interpersonal sales and marketing communication strategies in attracting customers of Holiday Inn Resort Bali Benoa; (2) How is Holiday Inn Resort Bali Benoa customer feedback; (3) What are the advantages and disadvantages of sales and marketing of Holiday Inn Resort Bali Benoa. Theories used are communication planning theory, uncertainty reduction theory, and marketing communication theory. Data collection techniques were carried out by observation, interviews, and documentation. The technique of presenting data using qualitative descriptive. The results of this research are the interpersonal communication strategy of sales marketing, the need to determine goals, namely increasing visits, by planning and preparing offers such as paying attention to language selection, to offer products using media such as telephone, email, and social media to find customers. Reducing uncertainty for customers, sales marketing applies passive, active, and interactive strategies so that when a customer has visited the hotel, the hotel gets feedback through reviews available on the Website and online services. To support the increase in customers, marketing gives the offers by advertising, sales promotion, public relations and publicity, and personal selling. The advantages of this marketing are that it has detailed and communicative services and the weakness is in several offer still expensive and less negotiable offers
STRATEGI KOMUNIKASI PRAJURU DALAM MEMILIH PRAWAYAH DI DESA ADAT TIMBRAH KABUPATEN KARANGASEM I Made Bagiarta Mandraguna; I Gusti Ngurah Sudiana; Ida Bagus Gede Candrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2607

Abstract

ABSTRACT Prajuru Timbrah Traditional Village has difficulty choosing prawayah. This obstacle made prajuru have to carry out a communication strategy. How this communication strategy is carried out in selecting interesting prawayah for further research. This thesis research takes the title "Prajuru Communication Strategy in Choosing Prawayah in Timbrah Traditional Village". The formulation of the problem, among others; 1) What is the Timbrah Traditional Village Prajuru communication strategy in choosing prawayah? 2) What are the obstacles and solutions to the Timbrah Traditional Village Prajuru communication strategy in choosing prawayah? 3) What is manifested in the Timbrah Traditional Village Prajuru communication strategy after being able to choose prawayah during religious ceremonies in the Timbrah Traditional Village? The theories used in this study are Role Theory, Social Penetration Theory and SMCR (Source-Message-Channel-Receiver) Theory. This study uses a qualitative approach. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques, namely observation, interviews, documentation. The findings of the research results are prajuru communication strategies in choosing prawayah, carried out by applying communication methods in several forms, including informative, coercive and educative. Obstacles in implementing the communication strategy, occur internally and externally. Meanwhile, solutions for internal obstacles are overcome by making decisions directly in the prajuru internal procession, to implementing Awig-awig in a straightforward and firm manner. Furthermore, external obstacles, the solution is to return to educating the public about the importance of the existence of prawayah. The effort to choose prawayah with katepak widhi is also considered as one of education. The implications of this communication strategy, have a positive or negative impact. The positive impact is that filling in the prawayah is filled again, selecting the next prawayah becomes easier, the implementation of religious ceremonies in the Timbrah Traditional Village becomes smoother. Residents' awareness is also growing towards the importance of the existence of prawayah. The negative impact is that prajuru do not get the ideal human resources to become prawayah. The adaptation process as prawayah is relatively longer, because you have to start from scratch. The level of public trust and confidence in prawayah as the leader of religious rituals and the enlightener of the people has decreased. Keywords: Communication Strategy, Prajuru, Prawayah
DIALOG KOMUNIKASI PEMASARAN SADHARANIKARAN SEBAGAI STRATEGI MENINGKATKAN BRAND AWARENESS DI BALI SILENT RETREAT Ni Nengah Puji Widiani; I Gusti Ngurah Sudiana; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3913

Abstract

This study was conducted to analyze Sadharanikaran communication dialogue as a strategy to enhance brand awareness at Bali Silent Retreat. The paradigm used is constructivist with a qualitative research approach. The theories employed are Kotler & Armstrong's Marketing Mix and the Sadharanikaran Model of Communication, with data analysis using Ethnographic Content Analysis (ECA). Bali Silent Retreat is a recreational and spiritual retreat destination that offers experiences of meditation, reflection, and healing in a serene and natural environment on the island of Bali, Indonesia. Bali Silent Retreat's marketing communication strategy to enhance brand awareness considers four factors: product, place, promotion, and price. In the Sadharanikaran communication model, sahridaya preshaka (the sender) and sahridaya prapaka (the receiver) share rasa (emotion), bhava (a state of calm and good mind and heart), and sandesha (message delivery) using specific methods and involving a feedback process (pratikriya). This process builds Abhivyanjana (expression, interpretation) of the formed thoughts, leading to Rasaswadana, which interprets the message to achieve shared feelings. This directly enhances social engagement and customer retention, thereby increasing brand awareness.
Co-Authors Desak Putu Oka Shinta Purnamayanti Dewi Rahayu Aryaningsih Harmi T I Gede Januariawan I Gede Suwantana I Ketut Tanu I Made Adi Brahman I Made Bagiarta Mandraguna I Made Surada I Nengah Alit Nuriawan I Nyoman Alit Putrawan I Nyoman Subagia I Wayan Wastawa I Wayan Wira Ida Bagus Gede Candrawan Ni Nengah Puji Widiani Relin D.E Suwastawa, Kadek