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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Scientific Journal of Reflection : Economic, Accounting, Management and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Literasiologi Jurnal Ilmiah Manajemen Kesatuan JEKPEND Jurnal Ekonomi dan Pendidikan Paulus Journal of Accounting (PJA) Perspektif Akuntansi Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pajak dan Bisnis (Journal of Tax and Business) Indonesian Collaboration Journal of Community Services (ICJCS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Manajemen Widya Amerta Jurnal Ekonomi Utama (Juria) Safari : Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Inovasi Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Influence: International Journal of Science Review Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal Economic Excellence Ibnu Sina Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Nusantara Mengabdi kepada Negeri Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Randi Tangdialla
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal Economic Excellence Ibnu Sina

 1 
Pengaruh Kualitas Produk Dan Harga Terhadap Loyalitas Konsumen Pada Logikaa Coffee House Kabupaten Toraja Utara Junita Bungin; Chrismesi Pagiu; Randi Tangdialla
Journal Economic Excellence Ibnu Sina Vol. 1 No. 4 (2023): Desember : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

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Abstract

The purpose of this study was to determine the effect of product quality and price on consumer loyalty at Logikaa Caffee House. Data were collected by Questionnaire and Documentation. Data were analyzed quantitatively with multiple linear regression. The sample used in this study consistof 95 respondents. T table (1.985), shows that product quality has no effect on consumer loyalty and Price Test Results on consumer loyalty T count (4.118 > T table (1.985), shows that product quality has no effect on consumer loyalty, price has an effect on consumer loyalty The results of the F test obtained a calculated F value of 16.610 with an F table of 1.985 showing that product quality and price influence consumer loyalty simultaneously.
Co-Authors Ade Lisa Matasik Agustinus Mantong Althon K. Pongtuluran Arif Ballang Biringkanae, Astriwati Chrismesi Pagiu Datu, Riva Dian Intan Tangkeallo Dina Ramba' Dwi Natalia Elisabet Pali Grace Sriati Mengga Helba Rundupadang Iindarda Sangkung Panggalo Jens Batara Marewa Junita Bungin Linggi, Hermin Yanti Toding Lisa Kurniasari Wibisono Luther P. Tangdialla Luther P. Tangdialla Manglo, Roni Milky Teresia Pakanna Milky Teresia Pakanna Mince Batara Nova Ria Sar Novita Raba’ Olivia Devi Yulian Pompeng Otto, Otto Pagirik, Eldris Pasoloran, Octavianus Pelu, Jeri Piter, Saltika Ponda, Melianti Rahma Gusmawati Tammu Rati Pundissing Risaldy Adikaputra Jacob Riska Yanti Romoldus W. Samiu Srisetyawanie Bandaso Stefani Marina Palimbong Tiku, Natalia Tiku, Ovita To’alla’, Verti Westerini Lusdani Yohanis Lotong Ta'dung