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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business and Social Science Research Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen (Indonesian of Interdisciplinary Journal) Neraca Manajemen, Akuntansi, dan Ekonomi Epsilon : Journal of Management (EJoM) Indonesia Economic Journal
Kusuma, Hero Wirasmara
The University Of Faletehan, Banten, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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EFFECTIVE MARKETING TRAINING FOR MSMES WITH THE CONCEPT OF TECHNOPRENEUR Wirasmara Kusuma, Hero; Azizi, Enji
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1925

Abstract

Even though the number of MSMEs in Indonesia continues to increase while bringing many positive effects in the form of employment which can reduce unemployment and others, problems with MSMEs or Micro, Small, and Medium Enterprises do often occur. The problem that most often occurs lies in marketing, which turns out to be a lot of people who don't understand online marketing. Even though many MSME actors market their products through marketplace sites, social media accounts, and so on, they are not optimal and consistent in practice. Therefore, we introduce the concept of Marketing 4.0 which redefines marketing from Marketing 3.0, namely marketing must adapt to the changing nature of the customer path in the digital economy, where the role of marketers is to guide customers along their journey from awareness and finally to advocacy. It is the concept that we are trying to socialize to MSMEs in carrying out effective marketing techniques for their businesses, of course with the technopreneur concept which they have been used to doing so far. In this training, marketing strategies for MSME products, as well as MSME marketing strategies, are explained, from the marketing strategies commonly used in the form of; creating unique products, marketing products by becoming a networker, determining STP, and taking advantage of e-commerce. Next, we describe a marketing strategy that 1. embraces the shift to a more horizontal, inclusive, and social business landscape, 2. explains the changing landscape creates a series of paradoxes that marketers have to face, one of which is online versus offline interaction, 3. Understands that young people are sharing thoughts, women for market share, and netizens for sharing hearts, 5. Inviting MSME businesses to redefine marketing in the digital economy, as well as develop a new framework for marketing in the digital economy.
OPTIMALISASI KESEJAHTERAAN NELAYAN MELALUI SINERGITAS KESEHATAN MASYARAKAT, MANAGEMEN DAN TEKNIK ELEKTRO Darmawan, Erwan; Pertiwi, Wiwik Eko; Kusuma, Hero Wirasmara; Rochman, Dadang; Wandi, Didi; Nurdiawati, Ela
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28083

Abstract

Penggunaan tenaga Listrik yang bersumber dari mesin diesel menjadi beban ekonomi tersendiri bagi nelayan tradisional. Mereka memerlukan solar dalam jumlah yang besar untuk mengerakkan mesin diesel agar nelayan mampu bertahan berhari-hari diatas laut sebelum pulang membawa hasil tangkapan. Penggunaan mesin diesel menghasilkan gas berbahaya yang dapat menyebabkan gangguan Kesehatan bagi nelayan dalam jangka waktu yang lama. Mesin diesel juga menghasilkan suara bising yang dapat menganggu pendengaran dan dalam kurun waktu lama menyebabkan penurunan pendengaran.Penerapan energi terbarukan, seperti panel surya untuk sumber daya listrik di kapal nelayan, dapat membantu mengurangi ketergantungan pada bahan bakar fosil dan mengurangi dampak negatif terhadap lingkungan. Pendekatan Kesehatan Masyarakat diharapkan dapat membantu nelayan dalam peningkatan perilaku hidup bersih dan sehat serta membantu nelayan dalam peningkatan kesehatan lingkungan di dalam kapal. Pendekatan manajemen membantu nelayan dalam mengelola aspek-aspek bisnis seperti perencanaan perjalanan, manajemen keuangan, dan pemeliharaan peralatan sehingga dapat meningkatkan efisiensi operasional dan keberlanjutan usaha.
Co-Authors Astuti, Peni Azizi, Enji Darmawan, Erwan Didi Wandi Enji Azizi Eza Mario Firmansyah Irawan Kusuma, Andiko Nugraha Mira Nurhikmat Monica Septiani Nufus Trinan Sefia Nurdiawati, Ela Nurhikmat, Mira Putra, Handika Rochman, Dadang Siti Salma Nurul Huda Suhroji Adha Titin Nasiatin Yulaikah Yulaikah, Yulaikah Yulianti, Eneng