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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Pariwisata Vokasi juremi: jurnal riset ekonomi Inaba of Community Services Journal
Superwiratni, Superwiratni
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Inaba of Community Services Journal

 1 
Introduction Of MSME (Micro, Small and Medium Enterprises) Products to Increase Selling Competitiveness at The Level 3 Seuhaaah Festival Event At Paris Van Java Mall Fajri, Ilham; Karnita, Ita; Wahyono, Surya Aditya; Superwiratni, Superwiratni; Intan, Amalia Juliana Monika; Devi, Ghini Kuntala
Inaba of Community Services Journal Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i02.225

Abstract

MSMEs (micro, small and medium enterprises) are the main drivers of the Indonesian economy which are now excellent in increasing employment The government in various sectors also helps the development of MSMEs, one of which is by providing KUR (People's Business Credit) loan facilities intended for MSMEs. Now MSMEs are very easy to recognize with various technological advances, one of which is social media which provides one way of promotion attractively. Wikaorganizer invites MSMEs to participate in celebrating the Level 3 Sehaaah Festival which will be held in Paris Van Java in collaboration with BJB held a flash sale in order to celebrate the right one on August 17 and gave vouchers for Rp.17,-. The Community Service program aims to provide education and invite MSMEs to introduce their products to increase their selling competitiveness during the Level 3 Seuhaaah Festival at Paris Van Java Mall. MSME owners were given the opportunity to participate in the event and try to compete with other business units in selling their products. During the Seuhaaah Level 3 Festival, MSMEs could attract consumer attention through creative and attractive product exhibitions. In this case, effective promotion and strong branding are key factors. In addition, participating in events like this allows MSMEs to build a wider business network, including with potential buyers and business partners. In this program, MSMEs can experience real benefits in increasing their sales competitiveness through participation in the Level 3 Seuhaaah Festival event. Therefore, increasing support and promotion of similar events can be an effective strategy in supporting the growth of MSMEs and the local economy as a whole.
Optimization of Micro, Small, And Medium Enterprises (MSME) Through Business Digitalization Training (Finance and Marketing) Sanjaya, Sonny; Marini, Sri; Saputra, Eka; Superwiratni, Superwiratni; Pramono, Fajar
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.565

Abstract

Issues in economy are problems that are not escape from government talk. In The Strategic Plan (Ren-Stra) was initiated by Ministry Cooperatives and MSMEs 2019 empowerment 2024 explained Cooperatives and that MSMEs are mandate of law, one is the law. No. 20 of 2008 concerning Micro Business Conditions, these moments, On covid 19 period , almost all MSMEs in Indonesia caught impact Covid-19 pandemic . Even though MSMEs is one of the barometers from the economy national which means can increase economy in Indonesia. For this reason, MSMEs need existence support and encouragement from government especially so that the MSME actors can survive in conditions nowadays. Related to Cooperatives and MSMEs, government of west Java cares enough for development and empowerment . This Can seen from main thing that is regulation. As positive step, the government of the Bandung City in empowering Cooperatives and Businesses Small Medium , empowering MSMEs is integration from development economy expected national​ capable For improve and implement equality income as well as create field work. There is a need for education regarding the financial management and marketing of MSMEs. Akpar NHI Bandung provides training and workshops for the MSME community fostered by the Bandung City Industry Service to make the Micro Business mentoring program a success , in this case also involving students and lecturers in college tall For Can apply his knowledge For empowerment community. Through the micro and small business programs, through training finance, digital marketing, and assistance in obtaining Halal, PIRT, HAKI permits.
Co-Authors Budiawan, Didin Devi, Ghini Kuntala Eka Saputra Fajar Pramono Ilham Fajri, Ilham Intan, Amalia Juliana Monika Karnita, Ita Prowo, Wirianto Rika Solihah, Rika Sanjaya, Sonny Sri Marini Sugiarto, Yayan Suhanda, Tina Andriana Wahyono, Surya Wahyono, Surya Aditya Yayan Sugiarto