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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Somantri, Fikri indriana
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Penguatan Identitas Produk dan Akses Pasar Usaha Mikro, Kecil, dan Menengah (UMKM) Raja Basreng: Studi Kasus: KKN Kelompok 4 di Kp. Tapos Udik RT. 002/ RW. 002 Desa Tapos 1 Kecamatan Tenjolaya Kabupaten Bogor Somantri, Fikri Indriana; Novita, Evi; Supriyatna, Rio Kartika; Junaedi, Dedi; Wijaya, Siska Putri; Iskandar, Nandang; Rahmawati, Dian; Putri, Sardiani; Fikri, M. Chairil; Murtafiah, Fifih
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9847

Abstract

UMKM play a central role in driving local economies, yet they often face challenges in building a strong product identity and effectively expanding market access. This study aims to identify and analyze strategies that can be implemented to strengthen product identity and market access for UMKMs, using a case study of the "Raja Basreng" UMKM in Tapos 1 Village, Tenjolaya District, Bogor Regency. The research employed a descriptive qualitative approach, collecting data through field observations, direct interviews with UMKM owners, and documentation of production and marketing activities. The results indicate that Raja Basreng possesses strong product flavor and name characteristics, but has not yet developed a comprehensive branding strategy. The product identity remains latent, not optimally conveyed through visual elements (packaging, logo, and design), narrative (product story), or consumer experience. Furthermore, market access remains geographically limited due to the dominance of offline sales and minimal utilization of digital channels such as social media or marketplaces. This study recommends the importance of an integrated branding approach with a digital marketing strategy to effectively convey product value and reach a broader market. Awareness of the importance of building product identity is not merely an aesthetic necessity, but a long-term investment in building image, consumer loyalty, and sustainable competitiveness. The implications of this research not only impact the economic empowerment of UMKMs but also open up new opportunities for developing local potential based on narrative and technological strengths.
Strategi Edukasi Masyarakat melalui Penyuluhan Pengelolaan Sampah di Desa Tapos 1 Kecamatan Tenjolaya Kabupaten Bogor Somantri, Fikri Indriana; Primarni, Amie; Suryana, Agus; Murtafiah, Fifih; Wijaya, Siska Putri; Rahmawati, Dian; Putri, Sardiani; Maulana, Dede; Adawiyah, Siti Robiyatul; Khoeriyah, Siti; Billa, Keisya; Fikri, M. Chairil
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9848

Abstract

Waste is one of the most pressing environmental issues, occurring not only in urban areas but also in rural areas, including Tapos 1 Village, Bogor Regency. Low public awareness of waste sorting and management leads to widespread indiscriminate waste disposal, which impacts environmental pollution and health. This study aims to analyze community education strategies through outreach activities to increase awareness, participation, and innovation in waste management in Tapos 1 Village. The method used was descriptive qualitative, supported by a literature review. Data were obtained through field observations, informal interviews with residents and village officials, and documentation of outreach activities. These data were then analyzed narratively using an inductive approach. The results showed changes in community behavior following the outreach, including increased awareness of separating organic and inorganic waste, active involvement in community service activities and composting, and the emergence of creative economy initiatives based on recycling. However, challenges remain, particularly related to behavioral inconsistencies and limited infrastructure. This study confirms that participatory outreach is effective in fostering collective awareness, building community engagement, and opening up opportunities for a circular economy. This research contributes to providing an applicable and collaborative educational strategy model to support sustainable village-based waste management.
Trisentra Pendidikan Anak Menuju Langkah Awal Pengabdian Besar: Studi Kasus: KKN Kelompok 4 di Kp. Tapos Udik RT. 001/ RW. 002 Desa Tapos 1 Kecamatan Tenjolaya Kabupaten Bogor Somantri, Fikri Indriana; Suryana, Agus; Ery Subaeri; Herlina, Herlina; Maulana, Dede Maulana; Adawiyah, Siti Robiyatul; Billa, Keisya; Nuraeni, Nuraeni; Annisa Fatmala; Khoeriyah, Siti
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9849

Abstract

Children's education is a key foundation for national development, with the quality of the younger generation heavily influenced by the roles of family, school, and community. The concept of the Three Centers for Child Education, initiated by Ki Hadjar Dewantara, emphasizes the importance of synergy between these three educational centers to shape a generation with character, intelligence, and a dedication to service. This study aims to analyze the roles of family, school, and community in children's education and identify possible synergies in Tapos 1 Village, Tenjolaya District, Bogor Regency. The study employed a qualitative approach with a case study method. Data were collected through observation, informal interviews, and documentation during the Community Service Program (KKN) at IAI-N Laa Roiba. Data analysis was conducted using thematic techniques, grouping information into key themes: the role of family, school, community, and synergy between centers. The results show that families remain the primary educators, although the level of involvement varies. Schools serve as centers of knowledge and skills, but face limitations in facilities and curriculum burdens. The community contributes through social, cultural, and religious activities, but coordination with families and schools remains weak. Community Service Program activities have been proven to act as a catalyst, strengthening communication and collaboration between centers, producing children who are more confident, disciplined, and possess greater social empathy. This research provides a theoretical contribution to strengthening the literature on the implementation of the Trisentra Pendidikan concept in the digital era, as well as a practical contribution for families, schools, and communities to develop collaborative educational patterns. Thus, the synergy of the Trisentra Pendidikan Anak (Children's Education Center) is a crucial strategy in preparing the nation's next generation to be intelligent, character-driven, and service-oriented.
Penyuluhan Bahaya Narkoba Sebagai Strategi Preventif di Masyarakat Desa Tapos 1 Kecamatan Tenjolaya Somantri, Fikri Indriana; Primarni, Amie; Rois, Ajun; Husenudin, Abdul; Rahmawati, Dian; Wijaya, Siska Putri; Nuraeni, Nuraeni
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.9850

Abstract

Drug abuse poses a serious threat to health, social well-being, and the future of the nation. This research employs a case study method by directly conducting socialization and education on the dangers of drugs to the community. The research aims to determine the effectiveness of outreach in increasing public knowledge and awareness of the dangers of drugs. The results of the study indicate that direct outreach is able to increase public understanding, foster an attitude of rejection towards drugs, and encourage active participation in prevention.
Co-Authors Adawiyah, Siti Robiyatul Agus Suryana Annisa Fatmala Billa, Keisya Dedi Junaedi, Dedi Dian Rahmawati Ery Subaeri Evi Novita Fikri, M. Chairil Herlina Herlina Husenudin, Abdul Iskandar, Nandang Maulana, Dede Maulana, Dede Maulana Murtafiah, Fifih Nuraeni Nuraeni Putri, Sardiani Rois, Ajun Siti Khoeriyah Supriyatna, Rio Kartika Wijaya, Siska Putri