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All Journal Jurnal Paradigma Ekonomika JISIP: Jurnal Ilmu Sosial dan Pendidikan MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Sukmawati, Nur
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Home industry development through digital marketing with canva application optimization Hernando, Riski; Rafiqi, Rafiqi; Hendriyaldi, Hendriyaldi; Hastuti, Dwi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 17 No. 3 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

This study aims to determine the home industry development on marketing performance through digital marketing by optimizing the Canva application in Lubuk Nagodang Village, Kerinci Regency, Jambi. The population in this study is MSMEs in Lubuk Nagodang Village, Kerinci Jambi Regency. While the sample of this research is MSMEs who take part in home industry development training through digital marketing by optimizing the Canva application. The results of this study indicate that there is an increase in marketing performance and sales performance during the Covid-19 pandemic after marketing training through digital marketing by optimizing the Canva application. The usefulness of this research can theoretically be used as a reference for further researchers by developing models with the latest digital marketing applications. In addition, it can be practically implemented by MSMEs in running their business.
Halal Certification in Bibliometric Perspective: Trend and Impact Analysis Hastuti, Dwi; Rafiqi, Rafiqi; Hernando, Riski; Hendriyaldi, Hendriyaldi; Sukmawati, Nur
Jurnal Paradigma Ekonomika Vol. 19 No. 2 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i2.36208

Abstract

The era of globalization of the digital world has become a challenge for which the provision of goods and services to obtain labeling or recognition of healthy and halal foods is one in the field of food offered in stores, mini-markets, or supermarkets. This research builds on the previous dedication to halal; it also seeks to map the evolution of research on halal certification over an 18-year period, employing a bibliometric analysis approach with Dimension AI data. This in-depth examination of scientific literature and work on halal certifications aims to understand the concept and its evolution year by year. We collected the data by examining Article, Chapter, Monograph, and Proceeding publications, which yielded a total of 15,999 documents on halal certification published from 2007 to 2024. We evaluate the data using the VOSviewer software and classify it into three categories: network visualization, overlay visualization, and density visualization. The results show a considerable increase in publication of halal certification by 2023, which is 3,492 documents compared to the previous year. The trends among halal-based industrial research writers indicate that Fischer, Johan, is the most productive writer. According to keyword analysis, the most commonly used term in developing the trend of halal certification research is 'halal certification', followed by keywords related to review, effects, UMKM, and medium-sized enterprises. There are two countries that have made the largest contributions to halal certification research: Indonesia and Malaysia.
OVERVIEW OF SMART CITY POLICY IMPLEMENTATION: A NEW APPROACH TO JAMBI CITY GOVERNMENT ADMINISTRATION IN THE INDUSTRY 4.0 ERA. Maulana, Rio Yusri; Yanti, Ovie; Sukmawati, Nur
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 4, No 4 (2020): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v4i4.1466

Abstract

Industry 4.0 provides technological mastery opportunities as a key to determine of national competitiveness. In line with this, the government needs to build integrated information and communication technology (e-government) services aimed at supporting the realization of the concept. Therefore, the government has legalized a regulation relating to information technology. One of the programs implemented by Ministry of Communication and Information, Ministry of Home Affairs, Ministry of Public Works & Housing (PUPR), National Development Planning Agency (Bappenas) and the Presidential Staff Office is the Movement Towards 100 Smart Cities which is a joint program of the ministry. The program aims to guide districts / cities in formulating Smart City Master Plans in order to further maximize the use of technology, both in improving community services and accelerating the potential that exists in each region. This study aims to determine the implementation of the Smart City program in the City of Jambi, the innovations that have been implemented, as well as the obstacles and challenges faced in the implementation of the program in the industry 4.0. This study uses a qualitative approach carried out in the city of Jambi. From the results, the implementation of the smart city program began with the Preparation of the Smart City Master Plan of Jambi City in 2014, then the implementation of the development of smart cities that began in 2017 and is still ongoing (2020). To support the implementation of the City of Jambi City smart city program which already has 50 technological innovation applications to support the performance of the Jambi City Government and facilitate the service process to the community. In its application there are various obstacles and challenges such as limited financial resources and limited human resources in the field of information technology, because not all OPD have experts in the IT field
THE EFFECT OF EQUALIZATION OF CIVIL SERVANT POSITIONS ON CAREER PATTERNS IN HR MANAGEMENT DEVELOPMENT Aslami, Fathia; Sukmawati, Nur; Alfisyahri, Nuriah; Lestiyani, Tri Endah Karya
Mimbar : Jurnal Penelitian Sosial Dan Politik Vol 12 No 1 (2023): Mimbar Jurnal Penelitian Sosial dan Politik (Juni)
Publisher : Faculty of Social and Political Sciences Universitas Prof Dr Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/jpsp.v12i1.3695

Abstract

The efforts of the Ministry of Administrative and Bureaucratic Reform to simplify the bureaucracy by changing structural positions into functional positions aim to create an agile, professional and dynamic bureaucratic environment that will increase the effectiveness and efficiency of government performance in providing public services. ASN and the organization need to make a number of modifications when implemented. The purpose of this paper is to document how the adoption of bureaucratic streamlining has affected the career development of ASN who have switched professions. Civil servants who transfer administrators from Echelon III and supervisors from Echelon IV to functional positions become the subject of writing. Descriptive analysis is used in the qualitative research methodology throughout the orientation and exploration phases, with an emphasis on a literature review approach adopted from official news websites, academic journals, and other sources deemed relevant used to compile information findings from a compilation of literature related to Resource Management. Human Resources (MSDM). In the structure of the PANRB Ministry over the past year, the implementation of the transition from structural positions to functional positions has not directly affected ASN career growth. The reason is that the ASN and the PANRB Ministry organizations still need to overcome a number of difficulties related to change. However, not all career growth patterns for functional jobs are available, although general ASN career development patterns are intended to be created. Organizational structure is another factor that counts for career advancement in functional roles. This factor is expected to have an impact on improving ASN careers at the Ministry of Administrative and Bureaucratic Reform in the future.
Implementasi Kebijakan Smart City Dalam Era Revolusi Industri 4.0 di Masa Pandemi Covid-19 Simanjorang, Yuniara; Sukmawati, Nur
Jurnal Ilmiah Ekotrans & Erudisi Vol. 2 No. 1 (2022): JIEE Juni 2022
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/ftvm1j19

Abstract

Smart city adalah kota pintar yang dirancang untuk membantu berbagai aktivitas masyarakat dan memberikan kemudahan akses informasi bagi masyarakat di Indonesia. Seiring berjalannya waktu, perkembangan zaman dan teknologi dapat menghadirkan informasi kepada masyarakat melalui sebuah aplikasi. Revolusi Industri 4.0 memberikan peluang penguasaan teknologi sebagai kunci penentu daya saing bangsa. Pendekatan pembangunan yang memaknai kerangka smart city semakin menemukan relevansinya selama pandemi Covid-19. Ketika protokol kesehatan harus diterapkan dan membatasi tatap muka, terjadi perubahan gaya hidup yang luar biasa. Implementasi kebijakan smart city bertujuan untuk memandu kabupaten/kota dalam menyusun masterplan Smart City untuk memaksimalkan pemanfaatan teknologi, baik dalam meningkatkan pelayanan publik maupun mengakselerasi potensi yang ada di masing-masing daerah. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan literature review. Informasi diperoleh dari situs resmi Berita, artikel akademik dan sumber lain yang dianggap relevan. Maka dapat disimpulkan dari hasil penelitian Smart City ini yang menekankan pada tiga konsep, yang pertama penerapan sistem pemerintahan daerah dalam mengelola masyarakat perkotaan, kedua memerlukan pengelolaan wilayah atas seluruh sumber daya secara efektif dan efisien dan ketiga smart city diharapkan mampu menjalankan fungsi penyediaan informasi secara tepat kepada masyarakat dan mampu mengantisipasi kejadian. yang tak terduga selama pandemi Covid-19.
Co-Authors Alfisyahri, Nuriah Aslami, Fathia Dwi Hastuti Hendriyaldi Hernando, Riski Maulana, Rio Yusri Muhammad Isa Rafiqi Riski Hernando Simanjorang, Yuniara Tri Endah Karya Lestiyani Yandy, Eza Tri Yanti, Ovie