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All Journal Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Riset Multidisiplin dan Inovasi Teknologi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of International Multidisciplinary Research Journal of Ekonomics, Finance, and Management Studies
asnawi, anita
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SERVQUAL MODEL TERHADAP KEPUASAN PELANGGAN PADA JASA BONGKAR MUAT DAN EMKL (Studi pada P.T. Sarana Bandar Nasional Surabaya) asnawi, anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 1 No 1 (2017)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.594 KB) | DOI: 10.25139/jai.v1i1.393

Abstract

Penelitian dilakukan di PT. Sarana Bandar Nasional (PT. SBN) Surabaya sebagai perusahaanSea Freight Forwarder. Laporan ini merupakan hasil penelitian lapangan, yang bertujuanuntuk mengetahui kualitas layanan yang ditawarkan oleh PT.SBN, dan juga untukmempelajari hubungan antara kualitas layanan dan kepuasan pelanggan. Dalam penelitianini, model SERVQUAL telah digunakan untuk mengevaluasi kualitas layanan. Kuesionerdirancang dan survei dilakukan untuk mengumpulkan data dari 100 pelanggan di PT. SBN.Penelitian ini menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan merupakanfaktor penting yang dapat meningkatkan loyalitas pelanggan sehingga perusahaan harusfokus dalam memberikan program kepuasan pelanggan kepada pelanggan setia dan dihargai.Penelitian juga menunjukkan bahwa perusahaan harus fokus pada peningkatan kualitaslayanan mereka untuk kepuasan pelanggan yang lebih baik dan lebih baik.Kata Kunci : Kualitas layanan, SERVQUAL, Customer Satisfaction, Sea Freight Forwarder,EMKL
Produktivitas Rakyat dan Daya Saing Indonesia di Pasar Internasional Sebagai Upaya Mendukung Tercapainya Pembangunan Nasional Asnawi, Anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 1 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.588 KB) | DOI: 10.25139/jai.v2i1.1151

Abstract

Visi dan impian Indonesia 2015-2085 dituangkan dalam gagasan Nawa Cita dalam rangka menunjukkan prioritas jalan perubahan menuju Indonesia yang berdaulat, secara politik, serta mandiri dalam bidang ekonomi dan berkepribadian dalam kebudayaan. Salah satu dari sembilan program Nawa Cita pada agenda keenam adalah meningkatkan produktivitas rakyat dan daya saing di pasar internasional sehingga bangsa Indonesia bisa maju dan bangkit bersama bangsa-bangsa Asia lainnya. Penting kiranya bagi Pemerintah untuk mengenali dan memahami posisi daya saing negara Indonesia di antara negara-negara lain di dunia, terutama diantara negara ASEAN dalam menyambut era MEE, sehingga akan memberikan wawasan yang lebih luas dan landasan yang tepat dalam merancang dan mengimplementasikan kebijakan-kebijakan yang mampu menjadi daya ungkit demi tercapainya cita-cita nasional tersebut. Posisi daya saing negara dapat dilihat dari pemeringkatan yang setiap tahun telah dilakukan oleh International Management Development  (IMD) dan World Economic Forum (WEF) dengan berbagai indikator pilar-pilar ekonomi.  Kata Kunci : Produktivitas Rakyat, Daya Saing Indonesia, IMD, WEF, Nawacita, Trisakti.
PENGARUH FAKTOR SOSIAL DAN FAKTOR PERSONAL TERHADAP SIKAP KONSUMEN DAN MINAT BELI BARANG FASHION PALSU DI KOTA SURABAYA, SIDOARJO, MOJOKERTO ( Penelitian Hibah Dosen Pemula tahun 2014 – Dikti ) Augustinah, Fedianty; Asnawi, Anita
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 12, No 2 (2015): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v12i2.88

Abstract

 Asumsi dalam penelitian ini adalah Faktor Sosial dan Faktor Personal berpengaruh terhadap sikap dan minat beli konsumen pada barang fashion bermerek yang palsu di Kota Surabaya, Sidoarjo dan Mojokerto.Ada empat variabel laten (konstruk) yaitu social factor (X1), personal factor (X2), sikap terhadap pemalsuan barang (Y1) dan minat beli (Y2). Penelitian ini menganalisis bagaimana social factor (dengan 4 indikator, yaitu 1 indikator information susceptibility, 1 indikator normative susceptibility, dan 2 indikator collectivism), dan personal factor (dengan 5 indikator yaitu value consciousness, integrity, personal grativication, novelty seeking, dan status consumption), yang mempengaruhi sikap konsumen terhadap pemalsuan barang (yang memiliki 3 indikator yaitu sikap terhadap niat pembelian barang palsu, sikap terhadap barang palsu, dan sikap terhadap konsekuensi sosial dan hukum), serta bagaimana sikap konsumen tersebut mempengaruhi niat beli. Dari rancangan penelitian tersebut, dapat dijelaskan pula social factor (X1) terhadap minat beli (Y2), serta pengaruh personal factor (X2) terhadap minat beli (Y2). Dari analisa data, diperoleh hasil bahwa Faktor Sosial berpengaruh positif dan signifikan terhadap Sikap Konsumen pada barang fashion palsu; faktor Sosial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu; Faktor Personal berpengaruh positif dan signifikan terhadap Sikap Konsumen pada barang fashion palsu; Faktor Personal berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu;  Sikap Konsumen berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu.
SERVQUAL MODEL TERHADAP KEPUASAN PELANGGAN PADA JASA BONGKAR MUAT DAN EMKL (Studi pada P.T. Sarana Bandar Nasional Surabaya) asnawi, anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 1 No 1 (2017)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.594 KB) | DOI: 10.25139/jai.v1i1.393

Abstract

Penelitian dilakukan di PT. Sarana Bandar Nasional (PT. SBN) Surabaya sebagai perusahaanSea Freight Forwarder. Laporan ini merupakan hasil penelitian lapangan, yang bertujuanuntuk mengetahui kualitas layanan yang ditawarkan oleh PT.SBN, dan juga untukmempelajari hubungan antara kualitas layanan dan kepuasan pelanggan. Dalam penelitianini, model SERVQUAL telah digunakan untuk mengevaluasi kualitas layanan. Kuesionerdirancang dan survei dilakukan untuk mengumpulkan data dari 100 pelanggan di PT. SBN.Penelitian ini menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan merupakanfaktor penting yang dapat meningkatkan loyalitas pelanggan sehingga perusahaan harusfokus dalam memberikan program kepuasan pelanggan kepada pelanggan setia dan dihargai.Penelitian juga menunjukkan bahwa perusahaan harus fokus pada peningkatan kualitaslayanan mereka untuk kepuasan pelanggan yang lebih baik dan lebih baik.Kata Kunci : Kualitas layanan, SERVQUAL, Customer Satisfaction, Sea Freight Forwarder,EMKL
Produktivitas Rakyat dan Daya Saing Indonesia di Pasar Internasional Sebagai Upaya Mendukung Tercapainya Pembangunan Nasional Asnawi, Anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 1 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.588 KB) | DOI: 10.25139/jai.v2i1.1151

Abstract

Visi dan impian Indonesia 2015-2085 dituangkan dalam gagasan Nawa Cita dalam rangka menunjukkan prioritas jalan perubahan menuju Indonesia yang berdaulat, secara politik, serta mandiri dalam bidang ekonomi dan berkepribadian dalam kebudayaan. Salah satu dari sembilan program Nawa Cita pada agenda keenam adalah meningkatkan produktivitas rakyat dan daya saing di pasar internasional sehingga bangsa Indonesia bisa maju dan bangkit bersama bangsa-bangsa Asia lainnya. Penting kiranya bagi Pemerintah untuk mengenali dan memahami posisi daya saing negara Indonesia di antara negara-negara lain di dunia, terutama diantara negara ASEAN dalam menyambut era MEE, sehingga akan memberikan wawasan yang lebih luas dan landasan yang tepat dalam merancang dan mengimplementasikan kebijakan-kebijakan yang mampu menjadi daya ungkit demi tercapainya cita-cita nasional tersebut. Posisi daya saing negara dapat dilihat dari pemeringkatan yang setiap tahun telah dilakukan oleh International Management Development  (IMD) dan World Economic Forum (WEF) dengan berbagai indikator pilar-pilar ekonomi.  Kata Kunci : Produktivitas Rakyat, Daya Saing Indonesia, IMD, WEF, Nawacita, Trisakti.
Communication Audit of Digital Entrepreneurship Academy of Human Resources Research Program and Development Agency of the BPSDMP Kominfo Surabaya in Pamekasan Region Rhamadona, Sandika; Sufa, Siska Armawati; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.422

Abstract

The Digital Talent Scholarship (DTS) program by the BPSDM (Center for Human Resources Development and Research) Kominfo aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
Analyzing the Digital Entrepreneurship Academy of Ministry of Communication and Information Surabaya in Pamekasan Rhamadona, Sandika; Sufa, Siska; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4491

Abstract

The Digital Talent Scholarship (DTS) program by the Ministry of Communication and Information Technology (Kominfo) aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
Adapting And Resilient: How Indonesian Consumers Navigate E-Commerce Restrictions In The Post-Pandemic Retail Industry Purnomo, Hery; M. Arfani; Shadiq, Teuku Fajar; Brumadyadisty, Garry; Asnawi, Anita
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr739

Abstract

This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Pengaruh Work-life balance, Motivasi, Self-efficacy, dan Kompensasi terhadap Kepuasan Kerja pada Generasi Z di Kota Surabaya Dani, Nasrul; Asnawi, Anita; Arfani, Mochammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5924

Abstract

This study aims to evaluate the influence of motivation, work-life balance, self-efficacy, and compensation on the job satisfaction of Generation Z in Surabaya. Using a quantitative descriptive method, this study utilizes primary data obtained through questionnaires to analyze the relationship between variables. The 100 respondents were dominated by men with high school/vocational education, most of whom worked in the private sector, with fields of work that matched their skills. The results of the partial influence test showed that each of the motivation, self-efficacy, and compensation factors had a significant and positive influence on job satisfaction, indicating these factors play important roles in creating job satisfaction in Generation Z in Surabaya. Meanwhile, the compensation factor is responded to as the main factor in realizing job satisfaction. In contrast, work-life balance did not have a significant effect, indicating that respondents considered that they had not found a balance in managing their time between life and work, so their job satisfaction could not be realized based on the factors that set the time balance. On the other hand, simultaneously, these four variables have a significant influence on job satisfaction.
Pengaruh Kualitas Produk, Harga dan Testimonial terhadap Keputusan Pembelian Sepeda Listrik di Surabaya Ngadang, Irma Kariri; Asnawi, Anita; Arfani, Mochammad; Listyawati, Liling
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9546

Abstract

This study is designed to explore the extent to which product quality, price, and testimonials influence consumer purchasing decisions for electric bicycles in the city of Surabaya. The growing awareness of environmentally friendly transportation has driven the expansion of the electric bicycle market in urban areas. A quantitative approach was employed through a survey method, with data collected using closed-ended questionnaires distributed to 100 electric bicycle consumers. The independent variables in this research include product quality (X1), price (X2), and testimonials (X3), while the dependent variable is purchasing decision (Y). The results of multiple linear regression analysis reveal that, collectively, the three independent variables significantly influence consumer purchasing decisions (F = 153.218; p < 0.001). However, when examined individually, only testimonials showed a statistically significant effect (p < 0.001), while product quality and price did not exhibit a meaningful influence (p > 0.05). The coefficient of determination (R²) was found to be 0.827, indicating that the model explains 82.7% of the variation in purchasing decisions. The findings highlight testimonials as the most dominant factor (β = 0.679), suggesting that businesses should adopt digital testimonial-based marketing strategies to strengthen consumer trust.
Co-Authors Arfani, Mochammad Augustinah, fedianty Brumadyadisty, Garry Dani, Nasrul Hery Purnomo Lestari, Damajanti Sri Listyawati, Liling M. Arfani Meithiana Indrasari, Meithiana Ngadang, Irma Kariri Priyanto Purbasari, Evi Rhamadona, Sandika Shadiq, Teuku Fajar Sufa, Siska Sufa, Siska Armawati