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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Riset Multidisiplin dan Inovasi Teknologi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of International Multidisciplinary Research Journal of Business Economics and Management
asnawi, anita
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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SERVQUAL MODEL TERHADAP KEPUASAN PELANGGAN PADA JASA BONGKAR MUAT DAN EMKL (Studi pada P.T. Sarana Bandar Nasional Surabaya) asnawi, anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 1 No 1 (2017)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.594 KB) | DOI: 10.25139/jai.v1i1.393

Abstract

Penelitian dilakukan di PT. Sarana Bandar Nasional (PT. SBN) Surabaya sebagai perusahaanSea Freight Forwarder. Laporan ini merupakan hasil penelitian lapangan, yang bertujuanuntuk mengetahui kualitas layanan yang ditawarkan oleh PT.SBN, dan juga untukmempelajari hubungan antara kualitas layanan dan kepuasan pelanggan. Dalam penelitianini, model SERVQUAL telah digunakan untuk mengevaluasi kualitas layanan. Kuesionerdirancang dan survei dilakukan untuk mengumpulkan data dari 100 pelanggan di PT. SBN.Penelitian ini menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan merupakanfaktor penting yang dapat meningkatkan loyalitas pelanggan sehingga perusahaan harusfokus dalam memberikan program kepuasan pelanggan kepada pelanggan setia dan dihargai.Penelitian juga menunjukkan bahwa perusahaan harus fokus pada peningkatan kualitaslayanan mereka untuk kepuasan pelanggan yang lebih baik dan lebih baik.Kata Kunci : Kualitas layanan, SERVQUAL, Customer Satisfaction, Sea Freight Forwarder,EMKL
Produktivitas Rakyat dan Daya Saing Indonesia di Pasar Internasional Sebagai Upaya Mendukung Tercapainya Pembangunan Nasional Asnawi, Anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 1 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.588 KB) | DOI: 10.25139/jai.v2i1.1151

Abstract

Visi dan impian Indonesia 2015-2085 dituangkan dalam gagasan Nawa Cita dalam rangka menunjukkan prioritas jalan perubahan menuju Indonesia yang berdaulat, secara politik, serta mandiri dalam bidang ekonomi dan berkepribadian dalam kebudayaan. Salah satu dari sembilan program Nawa Cita pada agenda keenam adalah meningkatkan produktivitas rakyat dan daya saing di pasar internasional sehingga bangsa Indonesia bisa maju dan bangkit bersama bangsa-bangsa Asia lainnya. Penting kiranya bagi Pemerintah untuk mengenali dan memahami posisi daya saing negara Indonesia di antara negara-negara lain di dunia, terutama diantara negara ASEAN dalam menyambut era MEE, sehingga akan memberikan wawasan yang lebih luas dan landasan yang tepat dalam merancang dan mengimplementasikan kebijakan-kebijakan yang mampu menjadi daya ungkit demi tercapainya cita-cita nasional tersebut. Posisi daya saing negara dapat dilihat dari pemeringkatan yang setiap tahun telah dilakukan oleh International Management Development  (IMD) dan World Economic Forum (WEF) dengan berbagai indikator pilar-pilar ekonomi.  Kata Kunci : Produktivitas Rakyat, Daya Saing Indonesia, IMD, WEF, Nawacita, Trisakti.
PENGARUH FAKTOR SOSIAL DAN FAKTOR PERSONAL TERHADAP SIKAP KONSUMEN DAN MINAT BELI BARANG FASHION PALSU DI KOTA SURABAYA, SIDOARJO, MOJOKERTO ( Penelitian Hibah Dosen Pemula tahun 2014 – Dikti ) Augustinah, Fedianty; Asnawi, Anita
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol 12, No 2 (2015): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v12i2.88

Abstract

 Asumsi dalam penelitian ini adalah Faktor Sosial dan Faktor Personal berpengaruh terhadap sikap dan minat beli konsumen pada barang fashion bermerek yang palsu di Kota Surabaya, Sidoarjo dan Mojokerto.Ada empat variabel laten (konstruk) yaitu social factor (X1), personal factor (X2), sikap terhadap pemalsuan barang (Y1) dan minat beli (Y2). Penelitian ini menganalisis bagaimana social factor (dengan 4 indikator, yaitu 1 indikator information susceptibility, 1 indikator normative susceptibility, dan 2 indikator collectivism), dan personal factor (dengan 5 indikator yaitu value consciousness, integrity, personal grativication, novelty seeking, dan status consumption), yang mempengaruhi sikap konsumen terhadap pemalsuan barang (yang memiliki 3 indikator yaitu sikap terhadap niat pembelian barang palsu, sikap terhadap barang palsu, dan sikap terhadap konsekuensi sosial dan hukum), serta bagaimana sikap konsumen tersebut mempengaruhi niat beli. Dari rancangan penelitian tersebut, dapat dijelaskan pula social factor (X1) terhadap minat beli (Y2), serta pengaruh personal factor (X2) terhadap minat beli (Y2). Dari analisa data, diperoleh hasil bahwa Faktor Sosial berpengaruh positif dan signifikan terhadap Sikap Konsumen pada barang fashion palsu; faktor Sosial berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu; Faktor Personal berpengaruh positif dan signifikan terhadap Sikap Konsumen pada barang fashion palsu; Faktor Personal berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu;  Sikap Konsumen berpengaruh positif dan signifikan terhadap Minat Beli Konsumen pada barang fashion palsu.
SERVQUAL MODEL TERHADAP KEPUASAN PELANGGAN PADA JASA BONGKAR MUAT DAN EMKL (Studi pada P.T. Sarana Bandar Nasional Surabaya) asnawi, anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 1 No 1 (2017)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.594 KB) | DOI: 10.25139/jai.v1i1.393

Abstract

Penelitian dilakukan di PT. Sarana Bandar Nasional (PT. SBN) Surabaya sebagai perusahaanSea Freight Forwarder. Laporan ini merupakan hasil penelitian lapangan, yang bertujuanuntuk mengetahui kualitas layanan yang ditawarkan oleh PT.SBN, dan juga untukmempelajari hubungan antara kualitas layanan dan kepuasan pelanggan. Dalam penelitianini, model SERVQUAL telah digunakan untuk mengevaluasi kualitas layanan. Kuesionerdirancang dan survei dilakukan untuk mengumpulkan data dari 100 pelanggan di PT. SBN.Penelitian ini menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan merupakanfaktor penting yang dapat meningkatkan loyalitas pelanggan sehingga perusahaan harusfokus dalam memberikan program kepuasan pelanggan kepada pelanggan setia dan dihargai.Penelitian juga menunjukkan bahwa perusahaan harus fokus pada peningkatan kualitaslayanan mereka untuk kepuasan pelanggan yang lebih baik dan lebih baik.Kata Kunci : Kualitas layanan, SERVQUAL, Customer Satisfaction, Sea Freight Forwarder,EMKL
Produktivitas Rakyat dan Daya Saing Indonesia di Pasar Internasional Sebagai Upaya Mendukung Tercapainya Pembangunan Nasional Asnawi, Anita
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 2 No 1 (2018)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.588 KB) | DOI: 10.25139/jai.v2i1.1151

Abstract

Visi dan impian Indonesia 2015-2085 dituangkan dalam gagasan Nawa Cita dalam rangka menunjukkan prioritas jalan perubahan menuju Indonesia yang berdaulat, secara politik, serta mandiri dalam bidang ekonomi dan berkepribadian dalam kebudayaan. Salah satu dari sembilan program Nawa Cita pada agenda keenam adalah meningkatkan produktivitas rakyat dan daya saing di pasar internasional sehingga bangsa Indonesia bisa maju dan bangkit bersama bangsa-bangsa Asia lainnya. Penting kiranya bagi Pemerintah untuk mengenali dan memahami posisi daya saing negara Indonesia di antara negara-negara lain di dunia, terutama diantara negara ASEAN dalam menyambut era MEE, sehingga akan memberikan wawasan yang lebih luas dan landasan yang tepat dalam merancang dan mengimplementasikan kebijakan-kebijakan yang mampu menjadi daya ungkit demi tercapainya cita-cita nasional tersebut. Posisi daya saing negara dapat dilihat dari pemeringkatan yang setiap tahun telah dilakukan oleh International Management Development  (IMD) dan World Economic Forum (WEF) dengan berbagai indikator pilar-pilar ekonomi.  Kata Kunci : Produktivitas Rakyat, Daya Saing Indonesia, IMD, WEF, Nawacita, Trisakti.
Communication Audit of Digital Entrepreneurship Academy of Human Resources Research Program and Development Agency of the BPSDMP Kominfo Surabaya in Pamekasan Region Rhamadona, Sandika; Sufa, Siska Armawati; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.422

Abstract

The Digital Talent Scholarship (DTS) program by the BPSDM (Center for Human Resources Development and Research) Kominfo aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
Analyzing the Digital Entrepreneurship Academy of Ministry of Communication and Information Surabaya in Pamekasan Rhamadona, Sandika; Sufa, Siska; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4491

Abstract

The Digital Talent Scholarship (DTS) program by the Ministry of Communication and Information Technology (Kominfo) aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.
Adapting And Resilient: How Indonesian Consumers Navigate E-Commerce Restrictions In The Post-Pandemic Retail Industry Purnomo, Hery; M. Arfani; Shadiq, Teuku Fajar; Brumadyadisty, Garry; Asnawi, Anita
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr739

Abstract

This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Analisa Strategi Pemasaran untuk Meningkatkan Penjualan Produk Telur pada BUMDES Mekarsari Purbasari, Evi; Asnawi, Anita; Lestari, Damajanti Sri; Priyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9584

Abstract

This study aims to analyze marketing strategies that can be implemented by BUMDes Mekar Sari to increase the sales of local chicken eggs. BUMDes Mekar Sari is a village-owned enterprise located in Sabron Sari, Sentani Barat District, facing challenges in distribution, marketing, and operational efficiency. This research employs a descriptive qualitative method with a case study approach, where data were collected through observation, in-depth interviews, documentation, and consumer questionnaires. The analysis tools used include SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and Strategic Position and Action Evaluation (SPACE) Matrix. The results indicate that BUMDes Mekar Sari possesses significant internal strengths such as high-quality products, a strategic location, and a relatively high profit margin. However, weaknesses such as limited distribution capacity, high employee turnover, and underutilized digital marketing strategies remain obstacles that need to be addressed. Based on the IFE and EFE Matrix scores of 2.44 and 2.68, respectively, and the SPACE Matrix positioning in the Aggressive quadrant, an expansive marketing strategy is recommended, focusing on strengthening distribution networks, optimizing digital marketing, increasing production capacity, and implementing customer loyalty programs. A one-year action plan has been formulated as an implementation step to achieve sustainable sales growth.
Self-Efficacy sebagai Mediator Work Environment dalam Memengaruhi Job Satisfaction pada Pink-collar Workers di Surabaya Asnawi, Anita; Arfani, Mochammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9684

Abstract

Pink-collar workers frequently engage directly with customers possessing diverse personalities and demands, requiring strong psychological resilience and interpersonal skills. This study aims to examine the effect of work environment on job satisfaction through the mediating role of self-efficacy among pink-collar workers in Surabaya. A quantitative approach was employed using a survey method involving 100 respondents, selected based on their direct involvement in customer service within the hospitality, education, banking, and retail sectors. Data analysis was conducted using SmartPLS 3.0. The results reveal that the work environment has a positive and significant effect on self-efficacy, indicating that a safe, comfortable, and supportive workplace enhances employees’ confidence in their abilities. Furthermore, self-efficacy significantly influences job satisfaction and partially mediates the relationship between work environment and job satisfaction. The direct effect of work environment on job satisfaction is also significant, affirming that job satisfaction is more likely to occur when the work environment supports employees physically, socially, and psychologically. The research model explains more than seventy-five percent of the variance in job satisfaction, highlighting the importance of integrating both external and internal factors in shaping positive work experiences. These findings provide practical implications for organizations to foster conducive work environments that enhance self-efficacy and job satisfaction among pink-collar employees.
Co-Authors Arfani, Mochammad Augustinah, fedianty Brumadyadisty, Garry Dani, Nasrul Hery Purnomo Kamariyah, Sri Lestari, Damajanti Sri Listyawati, Liling M. Arfani Meithiana Indrasari, Meithiana Priyanto Priyanto Priyanto Purbasari, Evi Rhamadona, Sandika Shadiq, Teuku Fajar SRI UTAMI ADY Sudarso Sudarso Sufa, Siska Sufa, Siska Armawati Susilo, Kristyan Dwijo