Garuda - Garba Rujukan Digital

Customer loyalty: effects of sales information system, marcomm, and brand ambassadors Indrasari, Meithiana; Hapsari, Intan Nursini; Sukesi, Sukesi
Jurnal Studi Komunikasi Vol 3, No 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Cosmetic products have different characteristics compared to other products. Recently, it is considered as primary needs rather than secondary which are always included in the monthly shopping list. Without leaving its identity, the company is based on multi-level marketing, which previously was a negative image. Oriflame required to satisfy customers so that they can get loyal customers. This research will analyse the influence of Sales Information System, IMC Strategy (Integrated Marketing Communications) and the Role of Brand Ambassadors on the loyalty of customers of Oriflame products in Indonesia. To obtain data for analysis, this research conducts the non-probability sampling method of purposive sampling, which is a method of determining respondents to be sampled. The population in this study are all customers of Oriflame products in Indonesia.

Customer loyalty: effects of sales information system, marcomm, and brand ambassadors Indrasari, Meithiana; Hapsari, Intan Nursini; Sukesi, Sukesi
Jurnal Studi Komunikasi Vol. 3 No. 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i2.1690

Cosmetic products have different characteristics compared to other products. Recently, it is considered as primary needs rather than secondary which are always included in the monthly shopping list. Without leaving its identity, the company is based on multi-level marketing, which previously was a negative image. Oriflame required to satisfy customers so that they can get loyal customers. This research will analyse the influence of Sales Information System, IMC Strategy (Integrated Marketing Communications) and the Role of Brand Ambassadors on the loyalty of customers of Oriflame products in Indonesia. To obtain data for analysis, this research conducts the non-probability sampling method of purposive sampling, which is a method of determining respondents to be sampled. The population in this study are all customers of Oriflame products in Indonesia.

The Effect Of Organizational Culture, Environmental Work, Leadership Style On The Job Satisfaction And Its Impact On The Performance Of Teaching In State Community Academy Bojonegoro Indrasari, Meithiana
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 1 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Tri Dharma college task, namely implements education and teaching, research and community service. Some of the factors that can affect the performance of the lecturer are organizational culture, work environment, leadership style, and job satisfaction. For this study aims to assess the effect of organizational culture, work environment, leadership style on job satisfaction lecturers as well as to analyze the influence of organizational culture, work environment, leadership style to the performance of lecturers. This study took 64 samples through census methods, and data collected through questionnaires in the form of Likert scale research.Â Results of analysis proving the hypothesis indicated that organizational culture, work environment, leadership style positive impact significant job satisfaction lecturer Bojonegoro State Community College. As well as organizational culture, work environment, leadership style, job satisfaction and positive effect significant the performance of lecturers Bojonegoro State Community College. Suggested to the management community college that faculty performance can be optimized, provide incentives for lecturers in order to work in the world of education through awards, strive to the increase salaries, keeping in touch, comfort, creation of competition, healthyÂ performance appraisal is fair, providing an opportunity to follow the scientific activities at a cost from the academy. Encourage to continue their education to a higher level. Motivate to do research, and community service to the relevant fields at the expense of the institution/college or grants.Â

MAGGOT BSF CULTIVATION DEVELOPMENT STRATEGY AS ECONOMIC RESILIENCE DURING PANDEMIC Indrasari, Meithiana
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

This research is motivated by the large amount of waste that accumulates in many areas in Indonesia, especially household organic waste. The accumulated amount of waste is caused by the processing that is still not optimal to reduce the capacity of the amount of waste. Mr. Bilal's maggot cultivation business is a proven effective way to reduce the capacity of household organic waste in his village. The purpose of this study was to study the profile of maggot cultivation in Karang Pilang District, to analyze the prospects for the development of maggot cultivation during the covid pandemic, to determine a cultivation development strategy that is in accordance with the conditions and potential in the city of Surabaya. The population used in this study were all maggot cultivators in the city of Surabaya. The sample in this study was Maggot BSF cultivator Mr. Bilal in Kedurus village, Karang Pilang sub-district, Surabaya. The sampling method is the Accidental Sampling technique. The method used in this research is descriptive qualitative method. Data analysis using descriptive-qualitative analysis, without using quantitative techniques. The price of maggot is set according to the expenses that have been incurred during the production process and add a percentage to the profit to get a profit. Marketing strategy, introduce more to consumers in order to increase income or more profit, provide the best service, implement a selling system by upholding honesty when explaining maggot with honest conditions, with this attitude consumers will be happy and like this place of cultivation.

Enhancing Employee Performance through Strategic Artificial Intelligence Initiatives Indrasari, Meithiana; Pamuji, Eko
Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i01.548

In the current dynamic AI environment, it is crucial for organizations to enhance the cooperation between humans and technology in order to enhance employee performance. This research examines strategic steps to thrive in the workplace amid the presence of AI. The study analyzes the symbiotic relationship between employees and AI technology to identify effective strategies that organizations can implement to improve employee performance. The synthesis of empirical data and case studies from various industries is achieved through the utilization of an interdisciplinary framework that includes organizational psychology, technology adoption theory, and strategic management. The analysis focuses on the impact of customized initiatives such as ongoing learning programs, customizable upskilling, and AI-conscious leadership in enabling employees to collaborate effectively with AI and leverage its capabilities to increase productivity and drive innovation. The study highlights the importance of strategically integrating AI and implementing proactive initiatives that allow employees to easily adopt the technology. In addition, it underscores the importance of organizational culture in cultivating a growth mindset that enables AI to drive individual and collective achievement. The study offers an overarching framework for organizations as they navigate artificial intelligence (AI) integration while placing a high emphasis on developing and growing their employees. Implementing these strategic initiatives can enhance business success in the era of artificial intelligence by optimizing employee performance and achieving competitive advantage.

Communication Audit of Digital Entrepreneurship Academy of Human Resources Research Program and Development Agency of the BPSDMP Kominfo Surabaya in Pamekasan Region Rhamadona, Sandika; Sufa, Siska Armawati; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 2 № 01 (2024): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v2i01.422

The Digital Talent Scholarship (DTS) program by the BPSDM (Center for Human Resources Development and Research) Kominfo aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.

Analyzing the Digital Entrepreneurship Academy of Ministry of Communication and Information Surabaya in Pamekasan Rhamadona, Sandika; Sufa, Siska; Indrasari, Meithiana; Brumadyadisty, Garry; Asnawi, Anita
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4491

The Digital Talent Scholarship (DTS) program by the Ministry of Communication and Information Technology (Kominfo) aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. The qualitative research method used is interviews, observation, documentation, and literature studies. Results show that almost 100% of participants in the DEA program experienced success in business development through networking both offline and online. The study concludes that progress has been significant in the DEA Program training, particularly during the COVID-19 pandemic, which has shifted many activities from conventional to digital, including entrepreneurial activities. Monitoring is necessary to ensure the program's resources, expected outputs, and constraints. The research aims to provide an overview and study of digital entrepreneurship by the government to the community.

The Influences of People and Local Culture on Purchase Decision Moderated By Social Media Marketing on Traditional Product of MSMEs in East Kotawaringin Regency of Central Kalimantan Asi, Yuli Sintha; Assagaf, Aminullah; Indrasari, Meithiana; Yunus, Eddy; Sukesi; Riyadi, Slamet; Suyanto
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2216

The aim of this paper to analyze the influence of people and local culture on purchase decision which is moderated by social media marketing. The research is the descriptive quantitative The research findings are as follows (1). People influences purchase decision with sig. 0.049. (2). Local culture influences purchase decision with sig. 0.001. (3) People and Local culture simultaneously influence purchase decision. F table is 18.770 > 2.87 with sig. 0.000. People and local culture also show positive and significant influence on purchase decision.

Enhancing SME Product Brand Equity in The Digital Age as Strategic Approaches in the Era of Artificial Intelligence Indrasari, Meithiana; Syamsudin, Nur; Tampubolon, Liosten Rianna Rosida Ully
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.512

This research explores the role of strategic approaches in enhancing Small and Medium-sized Enterprises' (SMEs) product brand equity in the digital era. It focuses on the integration of Artificial Intelligence (AI) technologies, highlighting the opportunities and challenges SMEs face in enhancing their brand equity. The study evaluates various strategies for SMEs to navigate the digital complexities, including machine learning algorithms, natural language processing, and predictive analytics, to refine brand positioning, customer engagement, and personalized experiences. It also explores ethical considerations and potential risks associated with AI adoption, offering insights into maintaining consumer trust and ethical practices. The research synthesizes theoretical frameworks with practical implications, contributing to the understanding of strategic paradigms for SMEs to thrive in the digital age. The findings aim to provide actionable insights for SMEs and stakeholders to craft robust strategies aligning with AI capabilities, fostering sustainable brand equity growth and competitive advantage.

The Influence of Price And Product Quality on Consumer Satisfaction With Bottled Drinking Water Kewo, Stella Theodora; Indrasari, Meithiana
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i1.1074

In today's fast-paced and industrialized world, the issue of price and quality of drinking water has become a major concern for individuals and society. As the demand for safe and reliable water sources continues to increase, the bottled water industry has emerged as a leading player in meeting consumer needs. The study aims to examine and analyze the effect of price on consumer satisfaction of bottled water and to examine the effect of product quality on consumer satisfaction of bottled water. The study was conducted quantitatively, the sampling method was simple random sampling with 170 respondents of Aqua brand mineral water sellers in Gorontalo province. The data that has been collected was then processed using structural equation modeling analysis with a partial least square approach. The results of the study prove that there is a positive effect of price on customer satisfaction, as well as a positive effect of product quality on customer satisfaction of Aqua brand bottled water.

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