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asnawi, anita
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Analisa Strategi Pemasaran untuk Meningkatkan Penjualan Produk Telur pada BUMDES Mekarsari Purbasari, Evi; Asnawi, Anita; Lestari, Damajanti Sri; Priyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9584

Abstract

This study aims to analyze marketing strategies that can be implemented by BUMDes Mekar Sari to increase the sales of local chicken eggs. BUMDes Mekar Sari is a village-owned enterprise located in Sabron Sari, Sentani Barat District, facing challenges in distribution, marketing, and operational efficiency. This research employs a descriptive qualitative method with a case study approach, where data were collected through observation, in-depth interviews, documentation, and consumer questionnaires. The analysis tools used include SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and Strategic Position and Action Evaluation (SPACE) Matrix. The results indicate that BUMDes Mekar Sari possesses significant internal strengths such as high-quality products, a strategic location, and a relatively high profit margin. However, weaknesses such as limited distribution capacity, high employee turnover, and underutilized digital marketing strategies remain obstacles that need to be addressed. Based on the IFE and EFE Matrix scores of 2.44 and 2.68, respectively, and the SPACE Matrix positioning in the Aggressive quadrant, an expansive marketing strategy is recommended, focusing on strengthening distribution networks, optimizing digital marketing, increasing production capacity, and implementing customer loyalty programs. A one-year action plan has been formulated as an implementation step to achieve sustainable sales growth.
Self-Efficacy sebagai Mediator Work Environment dalam Memengaruhi Job Satisfaction pada Pink-collar Workers di Surabaya Asnawi, Anita; Arfani, Mochammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9684

Abstract

Pink-collar workers frequently engage directly with customers possessing diverse personalities and demands, requiring strong psychological resilience and interpersonal skills. This study aims to examine the effect of work environment on job satisfaction through the mediating role of self-efficacy among pink-collar workers in Surabaya. A quantitative approach was employed using a survey method involving 100 respondents, selected based on their direct involvement in customer service within the hospitality, education, banking, and retail sectors. Data analysis was conducted using SmartPLS 3.0. The results reveal that the work environment has a positive and significant effect on self-efficacy, indicating that a safe, comfortable, and supportive workplace enhances employees’ confidence in their abilities. Furthermore, self-efficacy significantly influences job satisfaction and partially mediates the relationship between work environment and job satisfaction. The direct effect of work environment on job satisfaction is also significant, affirming that job satisfaction is more likely to occur when the work environment supports employees physically, socially, and psychologically. The research model explains more than seventy-five percent of the variance in job satisfaction, highlighting the importance of integrating both external and internal factors in shaping positive work experiences. These findings provide practical implications for organizations to foster conducive work environments that enhance self-efficacy and job satisfaction among pink-collar employees.
Analisa Strategi Pemasaran untuk Meningkatkan Penjualan Produk Telur pada BUMDES Mekarsari Purbasari, Evi; Asnawi, Anita; Lestari, Damajanti Sri; Priyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9584

Abstract

This study aims to analyze marketing strategies that can be implemented by BUMDes Mekar Sari to increase the sales of local chicken eggs. BUMDes Mekar Sari is a village-owned enterprise located in Sabron Sari, Sentani Barat District, facing challenges in distribution, marketing, and operational efficiency. This research employs a descriptive qualitative method with a case study approach, where data were collected through observation, in-depth interviews, documentation, and consumer questionnaires. The analysis tools used include SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and Strategic Position and Action Evaluation (SPACE) Matrix. The results indicate that BUMDes Mekar Sari possesses significant internal strengths such as high-quality products, a strategic location, and a relatively high profit margin. However, weaknesses such as limited distribution capacity, high employee turnover, and underutilized digital marketing strategies remain obstacles that need to be addressed. Based on the IFE and EFE Matrix scores of 2.44 and 2.68, respectively, and the SPACE Matrix positioning in the Aggressive quadrant, an expansive marketing strategy is recommended, focusing on strengthening distribution networks, optimizing digital marketing, increasing production capacity, and implementing customer loyalty programs. A one-year action plan has been formulated as an implementation step to achieve sustainable sales growth.
Self-Efficacy sebagai Mediator Work Environment dalam Memengaruhi Job Satisfaction pada Pink-collar Workers di Surabaya Asnawi, Anita; Arfani, Mochammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9684

Abstract

Pink-collar workers frequently engage directly with customers possessing diverse personalities and demands, requiring strong psychological resilience and interpersonal skills. This study aims to examine the effect of work environment on job satisfaction through the mediating role of self-efficacy among pink-collar workers in Surabaya. A quantitative approach was employed using a survey method involving 100 respondents, selected based on their direct involvement in customer service within the hospitality, education, banking, and retail sectors. Data analysis was conducted using SmartPLS 3.0. The results reveal that the work environment has a positive and significant effect on self-efficacy, indicating that a safe, comfortable, and supportive workplace enhances employees’ confidence in their abilities. Furthermore, self-efficacy significantly influences job satisfaction and partially mediates the relationship between work environment and job satisfaction. The direct effect of work environment on job satisfaction is also significant, affirming that job satisfaction is more likely to occur when the work environment supports employees physically, socially, and psychologically. The research model explains more than seventy-five percent of the variance in job satisfaction, highlighting the importance of integrating both external and internal factors in shaping positive work experiences. These findings provide practical implications for organizations to foster conducive work environments that enhance self-efficacy and job satisfaction among pink-collar employees.
Pengaruh Lingkungan Kerja terhadap Kinerja Karyawan PT Wismilak Inti Makmur, Tbk Asnawi, Anita; Arfani, Mochammad; Susilo, Kristyan Dwijo; Priyanto, Priyanto; Kamariyah, Sri
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.598 KB) | DOI: 10.36418/syntax-literate.v7i12.10656

Abstract

Penurunan daya dukung lahan saat ini dikuatkan sebagai salah satu faktor utama akibat penurunan kesuburan tanah, kesehatan dan daya serap (laju infiltrasi), yang dipicu oleh penggunaan pupuk anorganik (kimia) dan pestisida yang berlebihan. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja terhadap kinerja karyawan pada PT Wismilak Inti Makmur, Tbk. Dimana diusulkan satu variabel bebas dan satu variabel terikat, yaitu lingkungan kerja sebagai variabel bebas dan kinerja pegawai sebagai variabel terikat. Penelitian ini dilakukan dengan menggunakan metode survei Karyawan Non Staf PT Wismilak Inti Makmur, Tbk yang dianalisis dengan regresi. Data diperoleh secara langsung melalui kuesioner kepada 127 responden yang diambil dari karyawan non staf di PT Wismilak Inti Makmur, Tbk. Pengambilan sampel menggunakan metode purpose sampling dan deskriptif kuantitatif, yaitu menggunakan regresi sederhana. Berdasarkan hasil penelitian, Lingkungan Kerja berpengaruh terhadap Kinerja Non Staff Karyawan di PT Wismilak Inti Makmur, Tbk. Lingkungan Kerja adalah elemen penting dalam rencana manajemen sumber daya manusia yang ada di perusahaan.Dengan menerapkan lingkungan kerja yang baik akan mendorong adanya peningkatan kinerja karyawan. Sebaliknya, dengan lingkungan kerja yang kurang baik maka kinerja yang diberikan kurang optimal.
Model Peningkatan Daya Saing Digital Ditinjau dari Sudut Pandang Collaborative Governance bagi UMKM Kuliner di Surabaya Asnawi, Anita
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i1.14969

Abstract

Revolusi digital mengubah kehidupan ekonomi dan masyarakat. Namun dalam hal ekonomi digital, Indonesia menghadapi sejumlah masalah, seperti lambatnya proses perizinan dan lisensi bisnis, serta ketidakmampuan untuk mencapai rantai pasok dan rantai nilai produk digital dengan efektif. Daya saing digital Indonesia masih di bawah rata-rata dari tahun 2017 hingga 2021, menurut indeks daya saing global. Dalam menghadapi era digitalisasi, Indonesia harus memprioritaskan pembangunan daya saing digital. Tujuan dari penelitian ini adalah untuk menemukan komponen yang dapat meningkatkan daya saing digital UMKM Kuliner di Kecamatan Sukolilo Surabaya yang dikenal dengan julukan Jalur Gaza, dari sudut pandang manajemen kolaboratif. Untuk meningkatkan daya saing digital Indonesia, kebijakan kolaboratif diperlukan. Untuk membuat draft model daya saing digital, pertama-tama akan digunakan model Ansell & Gash berbasis empat tahap: identifikasi kondisi awal, desain institusional, kepemimpinan fasilitatif, dan proses kolaboratif. Dalam tahap ini, perlu diidentifikasi ketidakseimbangan kekuatan, sumber daya, dan pengetahuan, insentif dan hambatan partisipasi, serta sejarah kerja sama atau konflik. Dilanjutkan dengan dialog antar muka dalam rangka membangun kepercayaan dan komitmen, untuk mencapai kinerja yang diharapkan. Model tersebut dipakai sebagai dasar penguatan daya saing digital pada UMKM kuliner di Jalur Gaza Surabaya. Temuan penelitian ini menunjukkan belum tampaknya daya saing digital di UMKM Kuliner tersebut. Sebagian pedagang percaya bahwa fasilitas internet gratis diperlukan untuk menarik pelanggan dan meningkatkan penjualan. Namun, karena masalah pengetahuan, keterbatasan jumlah karyawan, dan biaya langganan internet, lebih banyak orang merasa sulit dan sulit menjalankan aplikasi online.
Pengaruh Work-life balance, Motivasi, Self-efficacy, dan Kompensasi terhadap Kepuasan Kerja pada Generasi Z di Kota Surabaya Dani, Nasrul; Asnawi, Anita; Arfani, Mochammad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5924

Abstract

This study aims to evaluate the influence of motivation, work-life balance, self-efficacy, and compensation on the job satisfaction of Generation Z in Surabaya. Using a quantitative descriptive method, this study utilizes primary data obtained through questionnaires to analyze the relationship between variables. The 100 respondents were dominated by men with high school/vocational education, most of whom worked in the private sector, with fields of work that matched their skills. The results of the partial influence test showed that each of the motivation, self-efficacy, and compensation factors had a significant and positive influence on job satisfaction, indicating these factors play important roles in creating job satisfaction in Generation Z in Surabaya. Meanwhile, the compensation factor is responded to as the main factor in realizing job satisfaction. In contrast, work-life balance did not have a significant effect, indicating that respondents considered that they had not found a balance in managing their time between life and work, so their job satisfaction could not be realized based on the factors that set the time balance. On the other hand, simultaneously, these four variables have a significant influence on job satisfaction.
Co-Authors Arfani, Mochammad Augustinah, fedianty Brumadyadisty, Garry Dani, Nasrul Hery Purnomo Kamariyah, Sri Lestari, Damajanti Sri Listyawati, Liling M. Arfani Meithiana Indrasari, Meithiana Ngadang, Irma Kariri Priyanto Priyanto Priyanto Purbasari, Evi Rhamadona, Sandika Shadiq, Teuku Fajar Sufa, Siska Sufa, Siska Armawati Susilo, Kristyan Dwijo