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All Journal TEKMAPRO Journal of Industrial Engineering and Management Sistem : Jurnal Ilmu-Ilmu Teknik SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika Arthavidya Jurnal Ilmiah Ekonomi IJIEEB : International Journal of Integrated Education, Engineering and Business Accounting and Management Journal Gema Wiralodra Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Entrepreneurship Dinasti International Journal of Digital Business Management International Journal of Science, Engineering and Information Technology Jurnal Scientia Jurnal Revenue : Jurnal Ilmiah Akuntansi International Journal of Economics, Management, Business, and Social Science DedikasiMU: Journal of Community Service International Journal of Education, Social Studies, And Management (IJESSM) Pengmasku Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Manajemen dan Kewirausahaan Journal of Economics, Business, Management, Accounting And Social Sciences Riwayat: Educational Journal of History and Humanities Journal of Accounting and Financial Issue Ekomania JEMABITEK
Kustiningsih, Nanik
STIE Mahardhika
Religion Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Pengmasku

 1 
Inovasi Produksi Terhadap Peningkatan Usaha Keripik Pangsit thea geby ayu santoso; Rani Fitriyanti; Nanik Kustiningsih
Pengmasku Vol 2 No 1 (2022)
Publisher : PT WIM Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/pengmasku.v2i1.138

Abstract

There are many MSMEs that make businesses in the culinary field in Indonesia, for example, dumpling chips. There are many flavors ranging from spicy lime leaves, BBQ, cheese, seaweed, and so on that have been heard and made interesting. To increase product innovation so that the performance of MSMEs increases is the main goal of this MSME. The way to make potential consumers interested is the emergence of innovation from entrepreneurs to understand what effect product innovation has on performance where there is now a lot of competition in the market. This research uses a qualitative case study approach. By using the method of observation can collect the necessary data. The results obtained from data analysis, to improve the performance of MSMEs who want progress, an innovation is made so that the plans designed can be of interest to many people. Improving performance and making plans for innovation is very necessary for the purposes of marketing plans because this way can reduce competition. UMKM yang membuat usaha dalam bidang kuliner di Negara Indonesia sudah sangat banyak, contohnya keripik pangsit. Ada banyak varian rasa mulai dari pedas daun jeruk, BBQ, kerju, rumput laut, dan sebagainya yang telah terdengar serta membuat menarik. Untuk membuat peningkatan inovasi terhadap produk agar kinerja UMKM meningkat adalah tujuan utama dari UMKM ini. Cara membuat calon konsumen tertarik adalah kemunculan inovasi dari pengusaha agar mengerti apa pengaruhnya inovasi produk terhadap kinerja dimana sekarang telah terjadi banyak persaingan di pasar. Penelitian ini menggunakan metode kualitatif pendekatan studi kasus. Dengan menggunakan metode obeservasi dapat mengumpulkan data yang diperlukan. Hasil yang diperoleh dari analisis data, untuk meningkatkan kinerja UMKM yang ingin adanya kemajuan maka dibuatlah suatu inovasi agar rencana yang dirancang dapat diminati banyak orang. Meningkatkan kinerja serta membuat rencana untuk inovasi sangat dibutuhkan untuk keperluan rencana pemasaran karena cara tersebut bisa menurunkan persaingan.
Co-Authors Adhyaksa*, Okky Kusuma Putri Aghnia, Alfi Falah Ali Farhan Amalia Arista Amelia Rahmadewi Amilliya Virdina Rezza Setyo Ningrum Amin Sadiqin Ardianto Aris, Moh Bambang Tjahjadi Bella Rizka Indah W Beta Nur Hidayah Choirul Anam Devina Kristanti Nova Dika Prayogi Egig Islamida Putri Erren Imaniar Rizqi Evi Pungky Febriani Firdaus, Septy Dwi Anggraini Fitriani, Sofiyatul Galuh Setyowati Dwi Safitri Galuh Setyowati Dwi Safitri Gunawan Wibisono Harjanti, Wulandari Hevinanda*, Livia Indah Yuliana Indah Yuliana Irawati Abdul Ismawati*, Yesika Isnaini Nur Fadila Ivtachul Ma’rifah Iwang Suwangsih Jais Zulkarnain Iha Januar Sonya Maulani Kusasih Krisdayanti, Merin Lanny Regina Susanti Laras Mei Purbianti Le Hoai Nam Lilik Mahsunah Ludmina Elfrida Beka Putri Mardijuwono, Agus Widodo Marwan Altarawneh Maylani, Cindy Mei, Laras Mokhamad Iqbal Hardiky Muhammad Baihaqi Ferdiansyah Munawwarah, Raudatul Naufal Anggarda Adhitama Nisful Laili Noneng R. Sukatmadiredja Noorlailie Soewarno Nova Putri Anggrieana Nur Hidayah, Beta Nurmaidah Nurmaidah Parwita Setya Wardhani Phyto Rhyzzoma, Imada Pompong B. Setiadi Pompong Budi Setiadi Prayogi, Dika Purbasari*, Fitri Purwono, M. Djoko Putri Rahma Dayanti Rani Fitriyanti Ratna Dewi Retno Nur Khasanah Ria Restu Daniati Rif'atus Sholikah Rifda Fitranti Rifda Fitrianti Rizalnur Firdaus Rochmah, Shofiatur Shofiatur Rochmah Siswanti, Luluk Erna SRI RAHAYU Sri Rahayu Sugiarti Sugiarti Tessalonika Nadya Herlina thea geby ayu santoso Triandhini, Rekky Vaizal Asy’ari Vaizal Asy’ari Veronica Novi Suryani Wan Adibah Wan Ismail Wijayanti, Endry Zaldy Rismansyah Suparman Zuhri, Muhammad Fadli