Garuda - Garba Rujukan Digital

PENGARUH TIME DEMAND OF WORK,WORK LIFE BALANCE DAN TURNOVER INTENTION TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI PT PINNACEL APPAREL UNIT 3 Aisyah, Anis Nur; Kurniati, Edi Dwi; Supraptini, Nunuk
BISECER (Business Economic Entrepreneurship) Vol 7, No 1 (2024): Januari 2024
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v7i1.522

Productivity and human resources have an important role for the progress of the company. Because all production activities of the enterprise are strongly influenced by labor in product production (output). The many demands and pressures given by the company to employees where there is continuous work coercion which results in employees feeling their lives are only for work and their personal lives are sidelined so as to make employees stressed or depressed which can hinder work which can hinder the achievement of productivity. So this study aims to determine the effect of Time demand of work, work life balance, Turnover intention on employee work productivity special study of the sewing section at PT. Pinnacel Apparel Unit 3. This study uses a sampling technique in this study conducted by simple random sampling technique probability sampling. Methods of data collection using a questionnaire. The sample in this research is 112 respondents. The analysis technique used is validity test, reliability test, simple and multiple correlation test, simple and multiple regression test, coefficient of determination test and hypothesis test (t test and F test) through SPSS software. The results of the analysis show that the time demand of work variable has an effect on work productivity, with the results obtained that the t count (4.422) > t table (1.982) and a significant level of 0.000 t table (1.982) and a significant value of 0.000 < (1.982) and a significant value of 0.485 > 0.05. This shows that there is no significant effect of turnover intention on work productivity. The results of the study simultaneously obtained a calculated F value (66.952) > F table (3.08) and a significant value of 0.000 <0.05 meaning that the time demand of work, work life balance, and turnover intention variables simultaneously have a positive and significant effect on productivity Work.

PENGARUH CITA RASA, PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MARTABAK FAVORIT DI UNGARAN Febriana, Jesica; Supraptini, Nunuk; Ayu, Pitaloka Dharma
BISECER (Business Economic Entrepreneurship) Vol 7, No 1 (2024): Januari 2024
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v7i1.527

Favorite Martabak is a business in the culinary field which was founded in early 2019 which is located on Jl. RA Kartini 01, Sembungan, West Ungaran, Kab. Semarang. In running its business Martabak Favorit is still fluctuating the level of sales. The problems faced by Martabak Favorit include inconsistent tastes, promotions that have not been able to increase sales, price increases that occur and location. This type of research uses associative quantitative research. Data collection techniques through observation (observation) and questionnaires. The sampling technique in this study was carried out using a non-probability sampling method using a purposive sampling technique. Analysis of the data used is the analysis of correlation, regression, coefficient of determination, hypothesis testing with t test and f test. The partial test results show that the taste variable (X1) and the promotion variable (X2) have no effect on the purchase decision (Y). While the price variable (X3) and location variable (X4) influence the purchase decision (Y). The results of the study simultaneously obtained that the variable taste (X1), promotion (X2), price (X3) and location (X4) simultaneously had a significant effect on purchasing decisions (Y) Favorite Martabak in Ungaran.Keywords: Taste, Promotion, Price, Location and Purchase Decision

ANALISIS FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN PRODUK AIR MINUM DALAM KEMASAN STUDI KASUS KONSUMEN AMDK SUKABELA DI KABUPATEN SEMARANG Juwitasari, Desta Ewika Ayu; Handriani, Eka; Supraptini, Nunuk
BISECER (Business Economic Entrepreneurship) Vol 7, No 1 (2024): Januari 2024
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v7i1.523

Increasingly advanced business developments have resulted in increasingly fierce competition in the business world, therefore companies are always trying to increase market share and reach new customers. Basically, the more competitors, the more choices for consumers to choose products that match their expectations. So that from these changes, consumers become more careful in choosing new products that are launched. The purpose of this research is to determine the factors of purchasing decisions for packaged drinking water products in case studies of voluntary drinking water consumers in Semarang district. The type of research used is explanatory research. The population in this study is the entire population in this study are people who have bought AMDK Sukabela products in Semarang Regency. Using the sampling technique used, namely the alternative formula Lemeshow (1997), a sample of 96 respondents was obtained. The results of multiple regression analysis for the price variable on purchasing decisions obtained tcount 3.754, promotions on purchasing decisions obtained tcount 3.036 and distribution channels on purchasing decisions obtained tcount 3.527. Based on the Fcount test, the Fcount value is 41,926. The results of the study can be concluded that the variable price, promotion and distribution channels have a partial effect. Price, promotion and distribution channel variables simultaneously influence purchasing decisionsKeywords: Price, Promotion and Distribution Channels on Purchasing Decisions

ANALISIS TINGKAT KESEHATAN MENGGUNAKAN METODE RGEC PADA PT. BANK SYARIAH INDONESIA, Tbk TAHUN 2020 – 2022 Malik, Tio Maulana; Kurniati, Edy Dwi; Supraptini, Nunuk
BISECER (Business Economic Entrepreneurship) Vol 7, No 1 (2024): Januari 2024
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v7i1.521

There are several factors that can influence the financial performance of sharia banks, So it is necessary to assess the health level of Islamic banks to determine whether the condition of a bank is healthy or unhealthy (Gultom, et al., 2022). This research aims to determine the level of bank health by applying the method RGEC at PT. Bank Syariah Indonesia, Tbk in 2020-2022.In this research, the RGEC This method includes several factors, the first is the riskprofile factor, the ratios used are net performing financing (NPF) and financing to debt ratio (FDR). The second factor is good corporate governance (GCG), which is good corporate governance. The third factor is earnings (profitability), the ratios used are return on assets (ROA), return of equity (ROE) and operating expenses to operating income (BOPO). The final factor in the RGEC method is the capital factor, using the capital adequacy ratio (CAR) as an assessment of the bank's health.In 2020 PT. Bank Syariah Indonesia, Tbk obtained an NPF of 1.72%, which means it was ranked 1st. FDR is 73.84%, which means it is ranked 1st. GCG gets a score of 2. ROA is 1.29%, which means it is ranked 2nd. ROE is 4.56%, which means it is ranked 2rd. BOPOgot 84%, which means it was ranked 1st. CAR gets 18.24%, which means it is ranked 1st. The results of the research show that the assessment of the health level of PT. Bank Syariah Indonesia, Tbk in 2020 obtained a score of 88.57%, which was ranked 1st. In 2021 PT. Bank Syariah Indonesia, Tbk obtained an NPF of 2.93%, which means it was ranked 1st. FDR is 72.69%, which means it is ranked 1st. GCG gets a score of 2. ROA is 1.53%, which means it is ranked 2nd. ROE is 12.11%, which means it is ranked 3rd. BOPO got 80%, which means it was ranked 1st. CAR got 22.09%, which means it was ranked 1st. The research results show that the 2021 health level assessment obtained a score of 88.57%, which is ranked 1st. In 2022 PT. Bank Syariah Indonesia, Tbk obtained an NPF of 2.24%, which means it was ranked 2nd. FDR is 78.50%, which means it is ranked 2nd. GCG gets a score of 2. ROA is 1.85%, which means it is ranked 1st. ROE is 12.87%, which means it is ranked 2nd. BOPO got 76%, which means it was ranked 1st. CAR got 20.29%, which means it was ranked 1st. The results of the research show that the assessment of the bank's health level in 2022 received a score of 88.57%, which is ranked 1st. This means that it can be concluded that from 2020-2022 PT. Bank Syariah Indonesia, Tbk received a very good assessment, obtaining a score of 88.57%, Composite Rank 1 with a very healthy predicate..

PENGARUH FASILITAS KERJA, KARAKTERISTIK INDIVIDU DAN KEPUASAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN CV. AGROSARI MARGOSARI FARM KABUPATEN KENDAL Putra, Yulias Cahya; Supraptini, Nunuk; Suryatama, Fajar
BISECER (Business Economic Entrepreneurship) Vol 7, No 2 (2024): Juli 2024
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v7i2.593

Sumber Daya Manusia berperan aktif dalam segala proses yang ada di perusahaan ataupun organisasi, karena manusia menjadi perencana dan menjadi penentu terwujudnya tujuan organisasi. Seiring dengan meningkatnya kebutuhan telur untuk pemenuhan konsumsi protein, semakin memantapkan CV. Agrosari Farm sebagai perusahaan yang menyediakan telur lokal dengan harga terjangkau dan mutu terjamin. Produktivitas karyawan merupakan masalah yang tidak lepas dari kehidupan organisasi atau perusahaan, karena produktivitas digunakan sebagai tolak ukur keberhasilan dalam pencapaian tujuan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh fasilitas kerja, karakteristik individu dan kepuasan kerja terhadap produktivitas kerja karyawan di CV. Agrosari Margosari Farm Kabupaten Kendal.Metode penelitian yang digunakan adalah kuantitatif. Teknik pengumpulan data menggunakan kuisioner yang diolah dengan aplikasi SPSS versi 25. Metode analisis data yang digunakan dalam penelitian ini adalah menggunakan: 1. uji instrumen terdiri dari uji validitas dan uji reliabilitas, 2. uji kolerasi terdiri dari kolerasai sederhana dan kolerasi berganda, 3. uji regresi terdiri dari regresi sederhana dan regresi berganda, 4. uji determinasi, 5. uji t, 6. uji FHasil penelitian menunjukkan bahwa variabel fasilitas kerja secara parsial berpengaruh yang signifikan terhadap produktivitas kerja karyawan, karakteristik individu secara parsial berpengaruh yang signifikan terhadap produktivitas kerja karyawan dan kepuasan kerja secara parsial berpengaruh yang signifikan terhadap produktivitas kerja karyawan. Fasilitas kerja, karakteristik individu dan kepuasan kerja secara bersamaan berpengaruh yang signifikan terhadap produktivitas kerja karyawan di CV. Agrosari Margosari Farm Kabupaten Kendal.Kata Kunci : Fasilitas Kerja, Karakteristik Individu, Kepuasan Kerja, dan Produktivitas Kerja Karyawan

STRATEGI PENGEMBANGAN UKM BERBASIS INOVASI YANG BERKELANJUTAN: STUDI DI KABUPATEN SEMARANG Kurniati, Edy Dwi; Supraptini, Nunuk; Ayu, Pitaloka Dharma
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i1.1108

Penelitian ini bertujuan untuk melakukan kajian terhadap: (1) Pemetaan sumberdaya inovasi (internal, eksternal) untuk Pengembangan UKM Berbasis Inovasi di Kabupaten Semarang, (2) merumuskan strategi pengembangan UKM berbasis inovasi di Kabupaten Semarang. Penelitian dilakukan dengan Focus Group Discussion (FGD) atau workshop dengan staff instansi terkait di Kabupaten Semarang, observasi lapangan serta menggunakan data sekunder dari intansi terkait untuk menganalisis peluang dan tantangan berdasarkan situasi global, lokal dan potret kondisi aktual permasalahan kapasitas UKM selama ini. Selanjutnya, analisis strategi model pengembangan UKM Berbasis Inovasi Di Kabupaten Semarang melalui pendekatan analisis SWOT. Hasil kajian menemukan hasil sebagai berikut. Pertama, faktor eksternal kunci dalam pengembangan UKM berbasis inovasi di Kabupaten Semarang meliputi: perkembangan teknologi digital, dukungan pemerintah daerah, dinamika pasar dan intensitas persaingan. Faktor internal kunci yang merupakan kekuatan UKM adalah fleksibilitas dan agilitas, sedangkan faktor internal yang merupakan kelemahan UKM meliputi kapasitas manajemen dan kelemahan UKM dari efisiensi skala ekonomi. Kedua, strategi pengembangan UKM berbasis inovasi di Kabupaten Semarang, meliputi: (1) mendorong UKM untuk go digital dan naik kelas yaitu dengan memanfaatkan teknologi untuk inovasi dalam meningkatkan daya saing melalui efisiensi produksi dan operasional, perluasan pasar, dan praktik manajemen kualitas, (2) ketersediaan akses inovasi terbuka, (3) pengembangan kapasitas inovasi UKM yang terintegrasi dan berkelanjutan.

PENGARUH DAYA TARIK WISATA DAN SOSIAL MEDIA MARKETING TERHADAP MINAT BERKUNJUNG WISATAWAN MELALUI ONLINE CUSTOMER REVIEW DI SALOKA THEME PARK Iriyanti, Dwi Putri Rahma; Supraptini, Nunuk; Nurmiyati, Nurmiyati
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 4 No 2 (2024): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v4i2.855

Penelitian ini memiliki tujuan untuk menginvestigasi pengaruh daya tarik wisata dan social media marketing terhadap minat berkunjung wisatawan melalui online customer review di Saloka Theme Park. Metode penelitian yang digunakan adalah survei terhadap sampel wisatawan ke Saloka Theme Park melalui online customer review secara online berupa minat berkunjung dan daya tarik wisata. Metode yang digunakan untuk analisis data adalah menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) yang sesuai untuk model reflektif menggunakan aplikasi SmartPLS versi 3.0 untuk mengetahui hubungan antar variabel. Data yang dikumpulkan melalui kuesioner online berbasis skala likert untuk mengetahui persepsi daya tarik wisata dan social media marketing terhadap minat berkunjung wisatawan melalui online customer review. Hasil dari penelitian ini adalah daya tarik wisata terhadap minat berkunjung wisatawan dan social media marketing terhadap minat berkunjung wisatawan tidak berpengaruh secara signifikan, sedangkan daya tarik wisata terhadap online customer review, social media marketing terhadap online customer review, dan online customer review terhadap minat berkunjung wisatawan memiliki pengaruh positif dan signifikan. Hal ini dapat dilihat dari fasilitas destinasi, konten promosi, dan ulasan komentar dari wisatawan. Sedangkan pengaruh tidak langsung dari daya tarik wisata terhadap minat berkunjung wisatawan melalui online customer review dan social media marketing terhadap minat berkunjung wisatawan melalui online customer review memiliki pengaruh positif dan signifikan yang artinya memiliki factor yang baik dalam meningkatkan destinasi wisata.

LINGKUNGAN KERJA TERHADAP TURNOVER KARYAWAN DEPARTEMEN SEWING LINE 1-5 DI PT. ANUGERAH ABADI MAGELANG Badriyah, Lailatul; Supraptini, Nunuk; Rakhman, Muhammad Arif
BISECER (Business Economic Entrepreneurship) Vol 8, No 1 (2025): Januari 2025
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v8i1.684

ABSTRAKTurnover karyawan adalah proses pergantian karyawan pada sebuah perusahaan yang dapat berujung pada keputusan karyawan untuk berhenti dari tempatnya bekerja secara sukarela atau pindah dari suatu tempat kerja ke tempat yang lain. Tingginya tingkat keinginan berpindah diduga terjadi karena tidak tercapainya harapan-harapan karyawan terhadap keberlangsungan keadaannya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Stres Kerja, Job Insecurity, dan Lingkungan Kerja tehadap Turnover Karyawan Departemen Sewing Line 1-5 di PT. Anugerah Abadi Magelang. Metode penelitian yang digunakan adalah kuantitatif, metode ini digunakan melalui survey yaitu metode pengumpulan data. Teknik pengumpulan sampel dengan menggunakan teknik sensus atau jenuh yaitu 120 responden. Teknik pengumpulan data menggunakan kuesioner yang di olah dengan aplikasi SPSS versi 25. Metode analisis data yang di gunakan dalam penelitian ini adalah menggunakan: 1. uji instrumen terdiri dari uji validitas dan uji reliabilitas, 2. uji korelasi terdiri dari korelasi sederhana dan korelasi berganda, 3. uji regresi terdiri dari regresi sederhana dan regresi berganda, 4. uji determinasi, 5. uji t, 6. uji F. Dari hasil penelitian dapat disimpulkan bahwa variabel stress kerja, job insecurity, dan lingkungan kerja secara parsial dan secara simultan berpengaruh terhadap turnover karyawan.Kata Kunci : Stres Kerja, Job Insecurity, Lingkungan Kerja, dan Turnover KaryawanABSTRACKEmployee turnover is the process of employee replacement within a company, which can lead to an employee's decision to voluntarily leave their workplace or move from one workplace to another. A high turnover rate is often suspected to result from employees’ unmet expectations regarding their job conditions. The purpose of this study is to determine the effect of Job Stress, Job Insecurity, and Work Environment on Employee Turnover in the Sewing Line 1-5 Department at PT. Anugerah Abadi Magelang. The research method used is quantitative, conducted through surveys as a data collection method. The sampling technique used is a census or saturation technique with 120 respondents. Data collection was conducted using questionnaires processed with SPSS version 25. The data analysis methods used in this study include: 1. Instrument testing, which consists of validity and reliability tests, 2. Correlation tests, including simple and multiple correlation, 3. Regression tests, comprising simple and multiple regression, 4. Determination test,5. t-test, 6. F-test. The results of the study concluded that job stress, job insecurity, and work environment variables have both partial and simultaneous effects on employee turnover.Keywords: Job Stress, Job Insecurity, Work Environment, and Employee Turnover

Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee Putri, Puput Novelia; Nurmiyati; Supraptini, Nunuk
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3962

The rapid development of e-commerce and the ease of digital payment transactions have led to significant changes in consumer shopping patterns, especially among Generation Z. One phenomenon that has emerged is impulsive buying, where consumers purchase items without prior planning. This study investigates the influence of hedonistic shopping motivation, sales promotion, and digital payment methods on impulse purchases of Shopee customers in Bergas district. The research method used is quantitative and based on purposive sampling. The sample includes 110 customers who have shopped at Shopee more than twice. The analysis shows that all three independent variables have a significant influence on impulse purchases. Sales promotion has the largest influence of 33.3%. This shows that sales promotions such as discounts and attractive offers greatly encourage customers to make impulse purchases. Digital payments contribute 24.2%. This shows that the ease of digital transactions makes it easier for customers to make purchases without much thought. Meanwhile, Hedonic Shopping Motivation contributes 20.8%, indicating that the pleasure and emotional satisfaction consumers gain during shopping also influence their decision to buy impulsively. This study concludes that the combination of attractive sales promotions, ease of digital payments, and hedonic shopping motivation significantly impacts consumers' impulsive buying behavior in e-commerce.

Apakah Hedonic Shopping Motivation, Sales Promotion & Digital Payment Dapat Mendorong Keputusan Impulsive Buying?: Survei Pada Konsumen Generasi Z Wilayah Kecamatan Bergas yang Berbelanja di Shopee Putri, Puput Novelia; Nurmiyati; Supraptini, Nunuk
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3962

The rapid development of e-commerce and the ease of digital payment transactions have led to significant changes in consumer shopping patterns, especially among Generation Z. One phenomenon that has emerged is impulsive buying, where consumers purchase items without prior planning. This study investigates the influence of hedonistic shopping motivation, sales promotion, and digital payment methods on impulse purchases of Shopee customers in Bergas district. The research method used is quantitative and based on purposive sampling. The sample includes 110 customers who have shopped at Shopee more than twice. The analysis shows that all three independent variables have a significant influence on impulse purchases. Sales promotion has the largest influence of 33.3%. This shows that sales promotions such as discounts and attractive offers greatly encourage customers to make impulse purchases. Digital payments contribute 24.2%. This shows that the ease of digital transactions makes it easier for customers to make purchases without much thought. Meanwhile, Hedonic Shopping Motivation contributes 20.8%, indicating that the pleasure and emotional satisfaction consumers gain during shopping also influence their decision to buy impulsively. This study concludes that the combination of attractive sales promotions, ease of digital payments, and hedonic shopping motivation significantly impacts consumers' impulsive buying behavior in e-commerce.

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