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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Jurnal Ilmu Manajemen dan Akuntansi Terapan Journal of Community Service and Engagement Asian Management and Business Review AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal Dinamika Manajemen Jurnal Manajemen dan Inovasi Kewirausahaan
Adriyanto, Andhy Tri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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The Role Of Innovation In Mediating Knowledge Sharing And Business Performance Saddewisasi, Wyati; adriyanto, andhy tri; Santoso, Djoko
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1053

Abstract

Micro, Small and Medium Enterprises (MSMEs) provide opportunities for employment opportunities in an effort to improve economic standards. However, the Covid-19 pandemic has had a significant impact on economic activities. Decrease in sales turnover, so that the performance of MSMEs runs less than optimal. Based on records from the Office of Cooperatives and Micro, Small and Medium Enterprises, there are 1,538 MSME players affected by the Covid-19 pandemic. This research focuses on the role of Micro, Small and Medium Enterprises (MSMEs) in Semarang City in improving their performance and productivity due to the Covid-19 pandemic. Data sources are obtained through survey methods through the distribution of questionnaires to collect information. The population in this study was all MSME business people in Semarang City and a sample of 96 informants was obtained using purposive sampling techniques. Based on the data from the questionnaire, it was found that respondents were dominated by women as much as 65.63%, the age range of 41-50 years as much as 31.25%, the last education S1 as much as 38.54%, business experience in the range of 1-10 years as much as 70.83%, the number of workers less than 5 people as much as 65.63%, and sales volume less than Rp 50,000,000, - as much as 70.83%. Mediation hypothesis testing is done through path analysis using SPSS. The results of this study show that knowledge sharing affects innovation and the performance of MSME actors, innovation affects the performance of MSME actors, and the quality of MSME business performance in Semarang City is based on the level of knowledge sharing through innovation development. 
Implementasi Peningkatan Pemasaran Digital Bagi UKM di Kelurahan Pedurungan Kidul Kota Semarang Santoso, Djoko; Saddewisasi, Wyati; Adriyanto, Andhy Tri
Jurnal Pengabdian kepada Masyarakat Radisi Vol 3 No 3 (2023): Desember
Publisher : Yayasan Kajian Riset dan Pengembangan RADISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/pkmradisi.v3i3.344

Abstract

Di era industri 4.0 dan pasca pandemi Covid-19, digital marketing menjadi strategi alternatif penting untuk mengatasi dampak ekonomi negatif di Indonesia, khususnya dalam pemasaran produk. Ini memudahkan pengawasan dan memenuhi kebutuhan konsumen. Digital marketing juga memudahkan konsumen mencari informasi produk. Namun, banyak UKM belum memanfaatkan sepenuhnya. Tujuan dari pelaksanaan pengadian Masyarakat ini adalah memberikan sosialisasi dalam menggunakan pemasaran digital melalui penggunaan ponsel Android pada Masyarakat UKM Kelurahan Pedurungan Kidul-Kecamatan Pedurang-Kota Semarang. Pelaksanaan ini dilaksanakan dalam dua bentuk. Pertama, dengan pendekatan teoritis yang diterapkan dalam materi pengabdian yang berfokus pada memperluas strategi pemasaran secara digital agar bisnis dapat mencapai kesuksesan. Dan kedua melalui praktik menggunakan ponsel android untuk menciptakan identitas merek, desain logo, mengelola akun media sosial, dan membuat website. dilakukan melalui media online dimana proses menjual dan berkomunikasi dengan calon pembeli dilakukan melalui platform digital. Hasil dari pelaksanaan pengabdian kepada Masyarakat ini yaitu peningkatan pemahaman dalam pemasaran digital, serta memiliki semangat untuk mencapai kesuksesan.
Co-Authors Abdul Manan Adi Kurniawan Agus Prasetyo Ariestania, Adinda Rizki Ayu Nurafni Octavia Djoko Santoso Fatmawati, Tika Rellyana Novia Hartarini, Yovita Mumpuni Nanang Ari Utomo Rahmawati, Rinda Risti Ulfi Hanifah Romadon, Ahmad Sahri Rosyati Rosyati Saddewisasi, Wyati Ukie Tukinah, Ukie Yulianti