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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Common AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunikasi Pendidikan Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal InterAct CHANNEL: Jurnal Komunikasi
Putri, K. Y.S.
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Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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MOTIF DAN KEPUASAN MAHASISWA ILMU KOMUNIKASI UNJ ANGKATAN 2019 DALAM MENGGUNAKAN MEDIA SOSIAL INSTAGARAM Firdausi, Tasya Indah; Putri, K. Y.S.
Jurnal Common Vol. 5 No. 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4033

Abstract

Social media has various types and of course, has different functions and ways of working. Someone uses social media, of course, because there is something they are looking for (motive), and everyone has different motives for using social media, and this is influenced by 4 indicators, namely, information, social interactionl, entertainment, and personal identity. Instagram is a place where you can easily share photos, videos, and interact with other people through online networks. This study uses a quantitative approach with 45 samples and uses a random sampling technique. The data was collected by distributing questionnaires in the form of google form. The data analysis technique used was coding (Likert scale), testing the validity and reliability using SPSS version 21, and calculating the average (mean). From the results obtained, it shows that the motive of information is the motive most sought by students in using Instagram, social satisfaction is the highest satisfaction obtained by students in using Instagram. And the value of the biggest gap between motive and satisfaction is the information indicator.
PENGARUH KOMUNIKASI ENDORSER PADA MEDIA INSTAGRAM TERHADAP BRAND AWARENESS Anggraeni, Intan; Putri, K. Y.S.
Jurnal Common Vol. 6 No. 1 (2022): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v6i1.7059

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. The unlimited flow of information about space and time has an impact both positively and negatively. The emergence of internet technology that is growing rapidly affects the use of social media among the public. Social media is a real form of technological advancement from the development of new media. Social media is an online based media that allows to interact with each other. One stage of marketing products by growing brand awareness for consumers Brand awareness is the ability of consumers or prospective consumers in remembering a brand. One way he does it is endorsment. The current endorsment phenomenon on social media is a development of marketing communication. Endoser usually comes from celebrities or famous figures who have fame in society, this is what businesses use in attracting consumers. The purpose of this study was to find out the Influence of Endoser Communication on Instagram media on Brand Awareness. Research methods used quantitatively. Samples used as many as 45 respondents. From the calculation results using SPSS 22 known correlation coefficient value (r) of 0.418 which means that the level of relationship between endoser communication and brand awareness is moderate and positive. The results showed that there is a significant influence between edoser communication on brand awareness, this is evidenced by the significance value of 0.004 < 0.05 and the known t test t calculated 3,030 > t table 2.016 and the influence of endoser communication on buying interest is 0.175 which means the amount of independent variable influence in influencing dependent variables is 17.5% while the remaining 82.5% is influenced by other variables.
Co-Authors Anggraeni, Intan Dini Safitri Fajri, Aminah Devina Fazli, Luthfi Firdausi, Tasya Indah Hafni, Rayni Delya Khansa, Shazrin Daniyah Larasati Putri, Maulina Maisya, Salsa Ratu Marisa Puspita Sary Nugrahaeni Prananingrum, Elisabeth Puspita Sary, Marisa Putri, Kamiliya Eka Romli, Nada Arina Sulistiani, Indah SUTJIPTO, VERA WIJAYANTI