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Transformation of Consumer’s Coffee Consumption Behaviour in Batam Fasha, Andina; Anggraini, Ratih; Purwianti, Lily; Ramadani, Arienda Gitty
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 1 (2024): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i1.3204

Purpose: The transformation that has occurred in coffee consumption behavior is inseparable from the development of globalization which makes people behave consumptively. This will result in various changes to coffee consumption behavior in the people of Batam City. This study aims to discover coffee consumption behavior, trends, lifestyles, and preferences, where people have the habit of consuming coffee in dine-in coffee shops. But as it evolved, it turned into a coffee takeaway. Methodology/approach: This research uses a quantitative approach that aims to explore the causes related to changes in coffee consumption behavior. Data collection was carried out by purposive sampling with a total of 100 samples. Results/findings: Based on the analysis, five hypotheses were accepted, and two hypotheses were rejected, namely trends, lifestyles, and preferences that had a positive effect on consumption behavior. Preferences can mediate trends in coffee consumption behaviour, while preferences are not able to mediate the influence between lifestyle and consumption behaviour and there is no influence between lifestyle and coffee consumer preferences. Limitations: This study has limitations in that the transformation of coffee consumer behavior was only conducted in Batam City, so there may be differences of opinion if conducted in other cities due to different demographics, cultures, and lifestyles of the people in those cities. Contribution: The results of this study contribute to a deeper understanding of the dynamics of consumer behavior in consuming coffee, providing practical implications in the retail field of coffee business and valuable insights for academics.

Pengaruh Brand Loyalty Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Mediasi Pada Toko Roti Di Kota Batam Anggraini, Ratih; Chin, Grace; Fasha, Andina; Sudhartio, Lily
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4173

Toko roti merupakan industri manufaktur yang menjalankan bisnisnya dengan membuat dan menjual roti. Perkembangan toko roti yang sangat pesat menjadikan setiap industri harus meningkatkan daya saing serta kualitas yang unggul untuk dapat menghasilkan produk yang sesuai dengan keinginan pelanggan, salah satu faktornya terdapat pada kegiatan produksi, dimana proses produksi yang berlangsung baik maka akan berdampak baik pula bagi perusahaan. Sebagai salah satu makanan yang banyak diminati karena praktis dan enak, setiap toko roti pastinya harus konsisten dalam menjaga citra rasa pada produk yang dijual, sehingga dari penelitian ini berfokus kepada purchase intention. Penelitian menggunakan metode kuantitatif dengan pengumpulan sampel dilakukan melalui metode sampling. Pengujian data dilakukan dengan menggunakan uji PLS-SEM dengan menyebarkan kuesioner kepada warga kota batam yang sering mengkonsumsi roti. Sebanyak 450 responden ikut serta dalam mengisi kuesioner untuk menguji hipotesis dan pengaruh antar variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa brand loyalty berpengaruh positif dan signifikan terhadap brand loyalty yang dimediasi oleh citra merek. Oleh karena itu, setiap toko roti pastinya memiliki brand image seperti menciptakan suatu produk yang berinovasi dan dikembangkan agar dapat bersaing dengan toko roti lainnya.

Implementasi Flower of Service Untuk Meningkatkan Kualitas Layanan Jasa Snowie Studio Fasha, Andina; Dickson, Aprian; Adora, Janice; Yeo, Juwita Prima; Lau, Sheryl; Nathania, Valencia; Lie, Vincent
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 2 (2025): Januari 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i2.10108

Artikel ini membahas implementasi model Flower of Service untuk meningkatkan kualitas layanan pada Snowie Studio, yaitu usaha yang bergerak dalam bidang jasa kaligrafi. Salah satu tantangan utama yang dihadapi oleh Snowie Studio adalah menentukan harga produk kaligrafi yang sesuai dengan kebutuhan pasar dan kualitas yang ditawarkan. Model Flower of Service digunakan untuk menganalisis dan merancang elemen-elemen dalam layanan yang dapat mendukung penentuan harga produk yang optimal, serta meningkatkan kepuasan pelanggan. Metode pengumpulan data pada penelitian ini menggunakan metode kualitatif dengan mewawancarai pemilik dari Snowie Studio. Hasil penelitian menunjukkan bahwa dengan mengoptimalkan elemen- elemen pendukung dalam Flower of Service, seperti kualitas produk, layanan tambahan, dan komunikasi yang efektif, Snowie Studio dapat menetapkan harga yang lebih sesuai dan meningkatkan pengalaman pelanggan secara keseluruhan. Melalui penelitian ini diharapkan agar Snowie Studio dapat menetapkan harga yang jelas dan memberikan nilai tambah yang lebih besar kepada pelanggan melalui layanan tambahan yang sesuai dengan kebutuhan mereka.

THE EFFECT OF SUSTAINABLE MARKETING ACTIVITIES, CUSTOMER TRUST, CUSTOMER SATISFACTION, PRODUCT QUALITY, PRICE ON CUSTOMER LOYALTY MEDIATED BY BRAND IMAGE (RESEARCH ON UMKM IN BATAM CITY) Fasha, Andina; Louis, Celwin; Gitty Ramadani, Arienda
Journal of Global Business and Management Review Vol. 7 No. 1 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i1.10219

This study examines the impact of sustainable marketing activities. Customer trust, satisfaction, product quality and price-to-customer loyalty among MSMEs in Batam, with data collected from 311 respondents representing various demographic groups. Using a purposive sampling technique with brand image as the central variable. The research uses a quantitative analytical approach through structural equation modeling (SEM) using Smart-PLS. The main findings reveal a significant positive impact of sustainable marketing activities. Customer trust and satisfaction with brand image while brand image significantly increases customer loyalty. Product quality shows a direct positive impact on loyalty. Meanwhile, price does not significantly affect loyalty. The study concludes that developing sustainable marketing and promoting a strong brand image are important strategies for MSMEs to build long-term customer loyalty.

INOVASI PENERAPAN ENTERPRISE RESOURCE PLANNING DALAM PENINGKATAN KINERJA PERUSAHAAN MANUFAKTUR Yuwono, Wisnu; Fasha, Andina; Kharina, Chintya; Rany, Hay; Olivia, Ratu
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 2 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i2.3262

Penelitian ini bertujuan untuk mengetahui dampak penerapan inovasi Enterprise Resource Planning (ERP) pada perusahaan manufaktur terhadap peningkatan kinerja, dan supply chain management (SCM) yang terdiri dari perencanaan agregat, proses produksi, tata kelola pemasok, logistik. Metode dalam penelitian ini merupakan penelitian diskriptif analisis, dengan teknik analisis kualitatif, dimana untuk mendapatkan pemahaman dan penjelasan suatu fenomena melalui analisis artikel penelitian yang relevan. Artikel yang dipilih memiliki kriteria membahas tentang ERP dan atau SCM sebanyak 14 artikel. Hasil penelitian menunjukkan bahwa ERP mampu mendorong kinerja perusahaan tersebut dimana unit-unit bisnis pada perusahaan mampu menjalankan berbagai fungsi spesifik pada berbagai departemen, diantaranya pertukaran informasi, layanan konsumen yang lebih baik, komunikasi internal yang lebih efektif, serta pemakaian prosedur sehari-hari yang lebih efisien. Implementasi sistem ini telah membantu perusahaan meningkatkan efisiensi dalam fungsi bisnis dan proses bisnis perusahaan

PEMAHAMAN APLIKASI PEMASARAN, HUBUNGAN PELANGGAN (CRM), DAN LOGISTIK TERHADAP ORIENTASI PASAR MELALUI KEARIFAN LOKAL PELAKU UMKM DI BATAM Hasan, Golan; Fasha, Andina; Pratama, Amelia Jeny
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 9, No 1 (2025): Inpress
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v9i1.2578

Kegiatan pengabdian masyarakat ini dilakukan untuk mendampingi UMKM Olshop By Rusiana Tarigan yang bergerak di bidang penjualan barang thrift secara online dalam meningkatkan kualitas produk dan layanan melalui penguatan hubungan pelanggan, strategi pemasaran, dan pengelolaan logistik. Pemanfaatan teknologi digital mendorong UMKM untuk menggunakan media sosial sebagai sarana utama interaksi dengan pelanggan. Kegiatan dilakukan melalui pendampingan, pelatihan, dan observasi langsung terhadap proses pemasaran, pelayanan, serta pengiriman barang. Hasil menunjukkan bahwa penguatan hubungan pelanggan melalui komunikasi ramah, cepat, dan transparan mampu meningkatkan kepercayaan serta loyalitas konsumen. Pendampingan strategi pemasaran dengan live Facebook terbukti efektif dalam menciptakan keterlibatan pelanggan, meskipun masih terdapat tantangan dalam pemanfaatan platform lain seperti TikTok. Selain itu, identifikasi kendala logistik berupa keterlambatan pasokan produk dari luar negeri memberikan pemahaman bagi UMKM dalam mengantisipasi keterbatasan variasi produk. Secara keseluruhan, kegiatan ini menekankan pentingnya integrasi hubungan pelanggan, pemasaran, dan logistik sebagai upaya pengembangan UMKM yang adaptif dan berkelanjutan di era digital. Abstract. This community service program was carried out to assist the MSME Olshop By Rusiana Tarigan, an online thrift store, in improving product and service quality through strengthening customer relations, marketing strategies, and logistics management. The rapid development of digital technology encourages MSMEs to utilize social media as the main platform for customer interaction. The program was implemented through mentoring, training, and direct observation of marketing processes, customer service, and product delivery. The results show that strengthening customer relations through friendly, responsive, and transparent communication can enhance consumer trust and loyalty. Mentoring in marketing strategies using Facebook live sessions proved effective in creating customer engagement, although challenges remain in optimizing other platforms such as TikTok. In addition, the identification of logistics constraints, particularly delays in product supply from abroad, provided valuable insights for MSMEs in anticipating product variation limitations. Overall, this program emphasizes the importance of integrating customer relations, marketing, and logistics management as key efforts to support the development of adaptive and sustainable MSMEs in the digital era.

Analisa Market Performance Transportasi Online di Kota Batam: Studi Kasus Gojek, Grab, dan Maxim Nurjanah, Listia; Winata, Wendy; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2366

This study aims to determine the market performance of online transportation in Batam city. The independent variables in this study are brand equity, marketing innovation, and customer relationship management. Sustainable competitive advantage as a mediating variable, and market performance as the dependent variable. Respondents used are the people of Batam city who have used online transportation services. 256 respondents were obtained by distributing questionnaires online, the results were tested on the Smart PLS application. After the data is tested, it is found that the variables of brand equity and marketing innovation have a significant effect on the market performance of online transportation mediated by sustainable competitive advantage. However, there are customer relationship management variables that have no significant effect on online transportation market performance mediated by sustainable competitive advantage.

Pengaruh Brand Loyalty Terhadap Purchase Intention Dengan Brand Image Sebagai Variabel Mediasi Pada Toko Roti Di Kota Batam Anggraini, Ratih; Chin, Grace; Fasha, Andina; Sudhartio, Lily
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4173

Toko roti merupakan industri manufaktur yang menjalankan bisnisnya dengan membuat dan menjual roti. Perkembangan toko roti yang sangat pesat menjadikan setiap industri harus meningkatkan daya saing serta kualitas yang unggul untuk dapat menghasilkan produk yang sesuai dengan keinginan pelanggan, salah satu faktornya terdapat pada kegiatan produksi, dimana proses produksi yang berlangsung baik maka akan berdampak baik pula bagi perusahaan. Sebagai salah satu makanan yang banyak diminati karena praktis dan enak, setiap toko roti pastinya harus konsisten dalam menjaga citra rasa pada produk yang dijual, sehingga dari penelitian ini berfokus kepada purchase intention. Penelitian menggunakan metode kuantitatif dengan pengumpulan sampel dilakukan melalui metode sampling. Pengujian data dilakukan dengan menggunakan uji PLS-SEM dengan menyebarkan kuesioner kepada warga kota batam yang sering mengkonsumsi roti. Sebanyak 450 responden ikut serta dalam mengisi kuesioner untuk menguji hipotesis dan pengaruh antar variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa brand loyalty berpengaruh positif dan signifikan terhadap brand loyalty yang dimediasi oleh citra merek. Oleh karena itu, setiap toko roti pastinya memiliki brand image seperti menciptakan suatu produk yang berinovasi dan dikembangkan agar dapat bersaing dengan toko roti lainnya.

THE INFLUENCE OF ATTITUDE TOWARD GREEN PRODUCT ON GREEN PURCHASE BEHAVIOR IN E-COMMERCE Hasan, Golan; Fasha, Andina; I, Reyhan Agustival
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7351

This study aimed to identify factors that may influence green purchasing behaviour mediated by green purchasing intention. It used quantitative research designs, distributing questionnaires, and evaluating a specific population or sample. Its collection used a random sampling method, and the data were analyzed quantitatively. In this study, the population consisted of respondents who were aware of customers who previously purchased environmentally friendly, customer-friendly goods in Batam. It targeted 400 respondents. This study found that most of the hypotheses studied had a significant beneficial effect, except for a few that did not show a significant impact. In particular, attitudes towards green products, green purchasing behavior, perceived behavioral control, environmental concern, and green purchase intention had positive impacts. While the other two were not significantly related to each other. Attitudes towards green products, green purchase intention, and green purchase behaviour are associated with undesirable behaviours. Therefore, purchase intention does not mediate between attitude towards green products and green purchasing behaviour. Although environmental concern and product innovation may not always have the expected direct influence, the results generally imply that psychological and social factors play a significant role in shaping behaviour and intentions to purchase green products.

The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.

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