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All Journal Jurnal Ilmiah Akuntansi Manajemen International Journal of Management Progress Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIEM : Journal Of International Entrepreneurship And Management JITAA : Journal Of International Taxation, Accounting And Auditing JIAR : Journal Of International Accounting Research JIM : Journal Of International Management JISEF : Journal Of International Sharia Economics And Financial
Pardana, Deki
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Journal : JIM : Journal Of International Management

 1 
PENGARUH IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN HP MERK VIVO DI TOKO DEVI CELL PASARWAJO KABUPATEN BUTON Rahmatia, Devy; Pardana, Deki
JIM : Journal Of International Management Vol 2 No 02 (2023): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v2i02.1087

Abstract

This study aims to determine the effect of social media advertising on purchasing decisions for Vivo brand cellphones at the Devi Cell store in Pasarwajo, Buton Regency. This research uses quantitative methods. Source of data in the form of primary data and secondary data. The population in this study were 416 people and the sample used was 77 respondents. Data analysis used validity test, reliability test, simple linear regression test, t-test (partial) and coefficient of determination.Based on the research results, it can be concluded that there is a positive and significant effect of social media advertising on purchasing decisions with the results of the partial test (t) where the t-count value (12.137) > t-table (1.665) and a significant value (0.000) < level value alpha (0.05). The magnitude of the influence of social media advertising on purchasing decisions is equal to 66,3% and the remaining 33.7% is influenced by other factors and variables not examined in this study
PENGARUH IKLAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN HP MERK VIVO DI TOKO DEVI CELL PASARWAJO KABUPATEN BUTON Rahmatia, Devy; Pardana, Deki
JIM : Journal Of International Management Vol 2 No 02 (2023): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v2i02.1087

Abstract

This study aims to determine the effect of social media advertising on purchasing decisions for Vivo brand cellphones at the Devi Cell store in Pasarwajo, Buton Regency. This research uses quantitative methods. Source of data in the form of primary data and secondary data. The population in this study were 416 people and the sample used was 77 respondents. Data analysis used validity test, reliability test, simple linear regression test, t-test (partial) and coefficient of determination.Based on the research results, it can be concluded that there is a positive and significant effect of social media advertising on purchasing decisions with the results of the partial test (t) where the t-count value (12.137) > t-table (1.665) and a significant value (0.000) < level value alpha (0.05). The magnitude of the influence of social media advertising on purchasing decisions is equal to 66,3% and the remaining 33.7% is influenced by other factors and variables not examined in this study
Co-Authors Agustyawati, Dwi Daholu, Ahmad Hasni Hasni Heni Pujiastuti Husni Husni I Wayan Sujana Jasiyah, Rabiatul Jasiyah, Rabiyatul Juamdan Zamha Zamihu La Ode Abdul Rakhman Muhaimin, La Ode Mustakim, Fariz Mustaqim, Fariz Nur Intan, Nur Nur Zarliani Uli Rahmatia, Devy Rusdin Rusdin Rusmiati Rusmiati Suriadi Suriadi