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All Journal Buletin Udayana Mengabdi JPM17: Jurnal Pengabdian Masyarakat Share : Journal of Service Learning Jurnal Rupa Al-MUNZIR Kajian Jurnalisme Jurnal Audience Jurnal Ilmu Komunikasi AKRAB Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Visi Komunikasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi AKRAB J-CEKI
Gabriela Laras Dewi Swastika
Universitas Ciputra
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Journal : Jurnal Visi Komunikasi

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Seventeen Fans Weaving Parasocial Web through Media Multiplexity Swastika, Gabriela Laras Dewi; Njotoharsojo, Sasha Kurnia
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.30789

Abstract

The South Korean entertainment industry, particularly K-Pop, uses social media to connect the idols to their fans worldwide. This strategy is also used by Seventeen. K Pop idols Seventeen through their agencies manage continuous interactions, making fans believe they are close and know their idol well. The use of platforms also emphasizes the media multiplexity to connect with their mediated parasocial interaction. This phenomenon raises the question of how fandom Carat, the group of fans of Seventeen, weaves the parasocial interaction on Seventeen’s Youtube and Weverse. This research investigates the parasocial interaction done by Carat on Seventeen's Youtube and Weverse and the web of media or known as media multiplexity which emerges within the activity of idolization. This research uses a quasi-qualitative approach. Data collection techniques used in this study are interviews and document study. Based on the results, we found that Carat became their identity presented in parasocial interactions. Carat conducted mediated parasocial interactions on Youtube and Weverse. Through the media multiplexity Carat created a sense of comfort and familiarity coming from repeated exposure to Seventeen’s media and content. The next finding is that Carat felt that they were not close to Seventeen if they didn’t actively weave and connect their parasocial interaction. 
Co-Authors Aurielle Thevannie The Dewa Made Weda Githapradana Dheandra Mutiara Kayana Gozali, Citta Catherine Hilda Yunita Wono Imanuel Deny Krisna Aji Jennifer Esther Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Louisa Christine Hartanto M. Teguh Marini Yunita Tanzil Monika Teguh Naftali, Alvin Niga Njotoharsojo, Sasha Kurnia Patrisia Amanda Pascarina Prakusya, Wildan Bima Rahayu Budhi Handayani Raslika Sharfina Nirwan Sekar Kedaton, Kirana Ratu Soelistyowati Soelistyowati Tanaka, Priscylia V. D. Hermanto Yoanita Kartika Sari Tahalele