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All Journal Agrikultura Jurnal Pertanian Agros Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian JAIM (Jurnal Abdi Masyarakat) Manajemen Agribisnis: Jurnal Agribisnis Journal of Industial Engineering and Technology Jurnal Sosiologi Pertanian dan Agribisnis Journal of Agribusiness Science and Rural Development Jurnal Ilmiah Membangun Desa dan Pertanian
Moh. Yusuf Dawud
Universitas Bojonegoro
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ilmiah Membangun Desa dan Pertanian

 1 
Strategi Pengembangan Usaha Pisang Cavendish Pada UD Istana Banana di Desa Pilanggede Kecamatan Balen Kabupaten Bojonegoro Nisa', Yulia Khoirun; Dawud, Moh. Yusuf; Djohar, Noor
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i2.1009

Abstract

Demand for banana commodities in Indonesia is relatively high, especially as an ingredient for food diversification. Judging from per capita consumption, bananas are consumed the most, with an average consumption of 24.71 grams/capita/day. Besides high domestic demand, bananas have high potential and competitiveness in the international market. The value of banana exports in Indonesia has increased by 42.81% from 2021. Throughout 2022, Indonesia has exported 22,112.98 tonnes of bananas to several countries, such as Malaysia, Singapore, and China. However, requests from these countries have not been met by Indonesia (Coordinating Ministry for the Economy of the Republic of Indonesia, 2020). Demand for exports of horticultural commodities, especially bananas, is relatively high but cannot yet be met. This means that the amount of banana production available is still insufficient to meet the community's needs and export of banana commodities. This research aims to determine internal and external factors, appropriate business development strategies, and priority strategies to be implemented at UD Istana Banana. The study was conducted at UD Istana Banana in Bojonegoro Regency in December 2023. Based on the results of the data analysis, the IFE Matrix (Internal Factor Evaluation) got a total score of 3.25, and the EFE Matrix (External Factor Evaluation) got a total score of 2.85. So, in the Internal External (IE) matrix, the company's position is in quadrant IV, which means the company's position is in growth and development. Furthermore, in the SWOT analysis, ten alternative strategies were obtained, and based on the QSPM analysis, it showed that the alternative strategy to develop the business by expanding partnerships and establishing good relationships with work partners and consumers received the highest score with a value of 5.89 which was the priority strategy at UD Istana Banana.
Strategi Usaha Mikro Pengolahan Salak dalam Meningkatkan Perekonomian Desa Wedi Kecamatan Kapas Kabupaten Bojonegoro Setyaningtyas, Ismi Nur; Dawud, Moh Yusuf; Djohar, Noor
Jurnal Ilmiah Membangun Desa dan Pertanian Vol. 9 No. 2 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jimdp.v9i2.1038

Abstract

The research focuses on the growth of snake fruit processing micro-businesses in Wedi Village, Kapas District, Bojonegoro Regency, aiming to develop sustainable strategies for their development. The success of these enterprises hinges on a comprehensive understanding of internal and external factors. The study analyzes the pivotal factors influencing the growth of salak processing micro-enterprises. It prioritizes development strategies, particularly emphasizing the interplay between product quality (an internal factor) and market demand (an external factor). Utilizing the Analytic Network Process (ANP) method via Super Decision Software, the research assesses development factors comprehensively. The pairwise comparison analysis highlights the priority of internal and external factors in influencing the growth of snake fruit processing micro-enterprises. The findings underscore the significant impact of external factors, exceptionally high market demand, which scored 0.52276, indicating its crucial role in driving microenterprise growth. Meanwhile, product quality, though scoring lower at 0.09885, remains a strategic focus for long-term sustainability. The WT strategy, involving strategic raw material procurement and price adjustments, emerged as the most effective alternative strategy with a score of 0.35614. This underscores companies' need to optimize procurement processes and adapt pricing strategies to capitalize on market demand fluctuations. The research contributes valuable insights into the dynamics of salak processing micro-enterprises at the local level. The formulated strategy guides micro-businesses, local governments, and research institutions to foster sectoral growth. By considering both internal and external factors, the strategy aims to impact regional economic development positively and sustainably. In conclusion, the research highlights the critical role of understanding internal and external dynamics in fostering the growth of snake fruit processing micro-enterprises. The strategy prioritizes leveraging market demand while maintaining product quality for sustained growth and economic development in the region.
Co-Authors Abid, M. Alwi Ahmad Aminudin Anggi Ariyanti Atmaja, Dimas Surya Darsan , Darsan Darsan, Darsan Dea Nova Artamevia, Shalsa Deviana Diah Probowati Djohar, Noor Durroh, Badiatud Durroh, Badiatut Eko Wahyu Abriyandoko EKO WAHYU ABRYANDOKO Endang Endang, Endang Erwanto Fika Rizkia Fina Sulistiya Ningsih Hartiningsih Astuti Joko Tri Prasetyawan Masahid Masahid Masahid, Masahid Muna Nabila Ovia Afirka Nisa', Yulia Khoirun Noor Djohar Pamuji, Imam Qurotul Aini Rahmawati, Laily Agustina Saputro, Alfian Feri Setyaningtyas, Ismi Nur Sifa Bimananda, Ikhwan Susilo, Joko Hadi Tri Astuti Handayani, Tri Astuti Waffiq Fauziah, Saila Wahyu Adhi Saputro