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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Abdi Ilmu Enrichment : Journal of Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal Of Science, Technology & Management (IJSTM) Formosa Journal of Multidisciplinary Research (FJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Social Science Journal of Business Management and Economic Development Jurnal Mahkota Bisnis
Sungguh Ponten Pranata
Universitas Mahkota Tricom Unggul
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Journal of Business Management and Economic Development

 1 
Analysis of Brand Awareness and Brand Image Strategies on Lake Toba Tourists' Interest through the F1H20 Power Boat Digital Marketing Strategy in Balige, North Tapanuli Pranata, Sungguh Ponten; Sinaga, Anggiat
Journal of Business Management and Economic Development Том 1 № 02 (2023): May 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i02.137

Abstract

The main objective of this study is to analyze the effect of brand awareness and brand image on the interest of Lake Toba tourists through digital marketing strategies. The approach used in this research is associative and quantitative, using path analysis. The population and sample of this study were micro, small, and medium enterprises around the location of the Lake Toba Powerboat F1H20 event in Sibola Hotang Village, Balige District, Samosir Regency, North Sumatra Province, totaling 93 people. The sampling technique used is quota sampling. The sample size in this study consisted of 93 respondents. The results showed that the effect of brand awareness on visitor interest had an original sample size of 0.550, P-Value 0.000 < P-Table 0.05, and T-value 4.374 > T-Table 1.196. The effect of brand image on visitor interest has an original sample size of 0.507, a P-value of 0.036, a P-table of 0.05, and a T-value of 3.666. T-Table 1.196. The effect of brand awareness through digital marketing on visitor interest has an original sample of 0.235 with a P-Value of 0.040 < P-Table 0.05 and a T-value of 2.051 > T-Table 1.196. The influence of brand image through digital marketing on visitor interest has an original sample of 0.435 with a P-Value of 0.040 (P-Table 0.05) and a T-Value of 3.051. T-Table 1.196. Finally, the effect of digital marketing on visitor interest has an original sample size of 0.435, a P-Value of 0.040, a P-table of 0.05, and a T-value of 3.051. T-Table 1.196.
Examining the Profits and Losses of Medan City Roadside Ditch Scraping by the Medan City Government on MSMEs Pranata, Sungguh Ponten
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.814

Abstract

The practice of digging roadside ditches by the Medan City Government is an important part of the flood mitigation strategy and improvement of the urban drainage system. However, this practice not only provides benefits for reducing flood risk, but also has a significant impact on Micro, Small and Medium Enterprises (MSMEs) around the area. This research aims to investigate the dynamics of profit and loss from the practice of trenching for MSMEs in Medan, focusing on identifying the challenges they face and opportunities to improve the sustainability of their businesses. Through a triangulation approach, including direct surveys, interviews with stakeholders, and secondary data analysis, this study reveals the complexity of the impact of trenching practices on MSMEs and the adaptation strategies adopted. The results show that MSMEs experience accessibility problems, material losses, and damage to business infrastructure due to this practice. However, MSMEs have also taken adaptation steps such as product diversification and increased connectivity. Support from sustainability-oriented public policies has also helped MSMEs increase their competitiveness and resilience. Despite this, challenges in implementing sustainable policies remain the main focus, with limited resources and lack of coordination between government agencies as the main obstacles. In conclusion, this research highlights the need for a holistic approach and close collaboration between stakeholders to create an environment that supports the growth and sustainability of MSMEs amidst changes in urban infrastructure.
Co-Authors Ahmad Rivai Ballian Br Ginting, Berupilihen Eka Martyna Theodora Hana Salsabila Lubis Husriani Husain Junaerdi Nababan Nidya Banuary Novirsari, Emma Rais, Rinovian Sinaga, Anggiat Sitorus, Nurianti Syahlina, Maya Zakia Fadila