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All Journal Sebatik EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Didaktik : Jurnal Ilmiah PGSD STKIP Subang Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Jurnal Manajemen Kreatif dan Inovasi JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Akhmad, Khabib Alia
Duta Bangsa Surakarta University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Firm Generated Content dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift pada Thriftshop Elnassupply Muhammad Anas Mu’tashim; Indra Hastuti; Khabib Alia Akhmad
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1032

Abstract

One of the current clothing phenomena that is popular with all groups is wearing used clothes that are still suitable for use or commonly called thrifting. In addition to product quality, the content produced by the company is an important element in encouraging consumers to make purchasing decisions. This study aims to analyze the influence of firm generated content and perception of product quality on purchasing decisions for thrift clothing. The population in this study were consumers of the elnassupply thriftshop. The sample in this study amounted to 64 respondents using purposive sampling techniques with criteria for the last 3 months. The data used in this study were primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM PLS) and using SmartPLS 4.0. The results of this study indicate that firm generated content has a positive and significant effect on purchasing decision, perceptions of product quality have a positive and significant effect on purchasing decisions..
DIGITAL TECHNOLOGY ADOPTION TO SUPPORT SUSTAINABLE INNOVATION AMONG MSMEs IN INDONESIA Khabib Alia Akhmad; Singgih Purnomo; Suci Purwandari; Ilham Sentosa
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7221

Abstract

Digital transformation has become a critical necessity for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and foster sustainable innovation. This study aims to analyze some factors influencing the adoption of digital technologies by MSMEs and to examine their impact on sustainable innovation capabilities. Data were collected from 329 MSMEs in the manufacturing sector in Indonesia through a quantitative survey. The analysis employed a bivariate logistic regression model to investigate the relationship between firm characteristics (size, age, sector) and the utilization of digital technologies to support innovation. The findings indicate that firm size and growth orientation have a significant influence on the adoption of digital technologies and the pursuit of sustainable innovation. This study underscores the importance of technological support for larger MSMEs in facilitating innovative processes and ensuring business sustainability. Theoretically, this study contributes to the literature on technology adoption in the context of MSMEs in the developing countries. Practically, the findings offer valuable implications for policymakers and industry stakeholders in designing more targeted digitalization interventions to strengthen the innovation capacity of the MSME sector.
Kualitas Pelayanan, Harga dan Nilai Pelanggan Berpengaruh Terhadap Keputusan Penggunaan Jasa di J&T Express Banjarsari, Surakarta Siti Mudurikah; Indra Hastuti; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga,dan nilai pelanggan terhadap keputusan penggunaan jasa di J&T ExpressBanjarsari, Surakarta. Populasi penelitian melibatkan pengguna atau pelangganlayanan J&T Express Banjarsari, Surakarta, dengan sampel sebanyak 97responden. Variabel yang diteliti meliputi kualitas pelayanan, harga, nilaipelanggan, dan keputusan penggunaan. Data yang digunakan berasal dari sumberprimer dan sekunder, dan dikumpulkan melalui kuesioner. Teknik pengolahandata dilakukan dengan menggunakan SPSS versi 27. Hasil penelitianmenunjukkan bahwa kualitas pelayanan, harga, dan nilai pelanggan secara parsialmemiliki pengaruh positif dan signifikan terhadap keputusan penggunaan. Selainitu, secara simultan variabel kualitas pelayanan, harga dan nilai pelangganberpengaruh positif dan signifikan terhadap keputusan penggunaan jasa.
ANALISIS HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Nita Rahayu; Singgih Purnomo; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga kualitas produk dan citra merek terhadap keputusan pembelian produk kosmetik wardah
STRATEGI PEMASARAN ONLINE MENGGUNAKAN JUDY STRAUSS FRAMEWORK PADA PELAKU UMKM KOTA SURAKARTA DI ERA COVID 19 Khabib Alia Akhmad; Singgih Purnomo
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6 No 2 (2021): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i2.754

Abstract

Kondisi pandemik Covid-19 telah mengakibatkan berbagai sektor mengalami goncangan, khususnya berkaitan dengan kegiatan ekonomi. Hal ini juga berdampak pada para pelaku UMKM yang menjadi tulang punggung perekonomian suatu negara yang mengalami penurunan penjualan produk. Oleh sebab para pelaku UMKM perlu merubah strategi, diantaranya adalah dengan melakukan perubahan strategi penjualan. Adanya perkembangan teknologi, diantaranya internet dapat dimanfaatkan untuk mempromosikan produk, menyebarkan informasi produk serta komunikasi antara penjual dan pembeli. Penelitian ini dilakukan untuk melihat sejauh mana keefektifan strategi pemasaran melalui pemanfaatan internet yang dapat dilakukan oleh pelaku UMKM di Kota Surakarta dikaitkan dengan Teori Judy Strauss Framework, sebuah kerangka rencana kerja yang mencakup perencanaan, penerapan dan evaluasi di dalam membangun sebuah pemasaran secara elektronik (E-marketing). Metode penelitian adalah deskriptif kualitatif. Dengan teknik pengumpulan data melalui indept interview, observasi, wawancara terstruktur dan FGD. Teknik analisis dengan menggunakan bantuan analisis SWOT dan juga kajian Fenomenologis. Hasil yang didapatkan kegiatan pemasaran secara elektronik yang dilakukan oleh para pelaku UMKM di Kota Surakarta telah memiliki kesamaan dengan Strategic Planning yang dikemukakan oleh Judy Strauss dan Raymond Fisher, walapun di dalam pelaksanaan kegiatan pemasaran secara elektronik masih memiliki kendala, khususnya kemampuan penguasaan teknologi yang masih terbatas pada pelaku UMKM di Kota Surakarta.
Pengaruh Job Design dan Servant Leadership Terhadap Peningkatan Kinerja Karyawan KSPPS Bina Insan Mandiri Karanganyar Amanda Gardiana Wibowo; Indra Hastuti; Khabib Alia Akhmad
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.500

Abstract

This study aims to analyze the effect of job design and servant leadership on employee performance at KSPPS Bina Insan Mandiri Karanganyar. The background of this study is based on the importance of human resource management in Islamic cooperative organizations, where employee performance is a key factor in achieving organizational goals, particularly in member services and operational sustainability. This research employs a quantitative approach using data collected through a Likert-scale questionnaire distributed to 54 employees using a saturated sampling technique. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing with SPSS. The results show that job design has a positive and significant effect on employee performance (t-value = 2.504; sig. 0.016), and servant leadership also has a positive and significant effect on employee performance (t-value = 5.768; sig. 0.000). Simultaneously, job design and servant leadership have a significant effect on employee performance (F-value = 22.546; sig. 0.000), with an Adjusted R Square value of 0.448, indicating that 44.8% of the variation in employee performance is explained by these two variables. In conclusion, better implementation of job design and servant leadership leads to improved employee performance at KSPPS Bina Insan Mandiri Karanganyar, making both factors important in organizational human resource management.
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA RUMAH SAKIT SARILA HUSADA SRAGEN) Visiana Kusma Warjana; Khabib Alia Akhmad
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.18163

Abstract

This study aims to analyze the influence of leadership style and work motivation on employee performance at Sarila Husada Hospital Sragen. This research employed a quantitative approach using a survey method. The population consisted of employees of Sarila Husada Hospital Sragen, with a sample of 57 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Statistical Package for the Social Sciences (SPSS), including validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial test (t-test), simultaneous test (F-test), and coefficient of determination (R²). The results indicate that leadership style has no significant effect on employee performance, while work motivation has a positive and significant effect on employee performance. Simultaneously, leadership style and work motivation have a significant effect on employee performance. The coefficient of determination (Adjusted R Square) shows that the independent variables explain 49.4% of the variation in employee performance, while the remaining 50.6% is influenced by other variables outside this study. The findings are expected to serve as a reference for hospital management in improving employee performance through strengthening work motivation and implementing more effective leadership.
Co-Authors Abdul Azis Agus Suyatno Amanda Gardiana Wibowo Ananda Resta Esti Dwi Rahmawati Firda Rona Hafizhoh Ilham Sentosa Indra Hastuti Muhammad Anas Mu’tashim Nita Rahayu Nugraheni Dama Rasintha Putri Karisma Rayhan Gunaningrat Singgih Purnomo Siti Mudurikah Suci Purwandari Visiana Kusma Warjana