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All Journal Sebatik EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Jurnal Manajemen Kreatif dan Inovasi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Proceedings Law, Accounting, Business, Economics and Language (LABEL)
Akhmad, Khabib Alia
Duta Bangsa Surakarta University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Firm Generated Content dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Pakaian Thrift pada Thriftshop Elnassupply Muhammad Anas Mu’tashim; Indra Hastuti; Khabib Alia Akhmad
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1032

Abstract

One of the current clothing phenomena that is popular with all groups is wearing used clothes that are still suitable for use or commonly called thrifting. In addition to product quality, the content produced by the company is an important element in encouraging consumers to make purchasing decisions. This study aims to analyze the influence of firm generated content and perception of product quality on purchasing decisions for thrift clothing. The population in this study were consumers of the elnassupply thriftshop. The sample in this study amounted to 64 respondents using purposive sampling techniques with criteria for the last 3 months. The data used in this study were primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM PLS) and using SmartPLS 4.0. The results of this study indicate that firm generated content has a positive and significant effect on purchasing decision, perceptions of product quality have a positive and significant effect on purchasing decisions..
DIGITAL TECHNOLOGY ADOPTION TO SUPPORT SUSTAINABLE INNOVATION AMONG MSMEs IN INDONESIA Khabib Alia Akhmad; Singgih Purnomo; Suci Purwandari; Ilham Sentosa
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7221

Abstract

Digital transformation has become a critical necessity for micro, small, and medium enterprises (MSMEs) to enhance competitiveness and foster sustainable innovation. This study aims to analyze some factors influencing the adoption of digital technologies by MSMEs and to examine their impact on sustainable innovation capabilities. Data were collected from 329 MSMEs in the manufacturing sector in Indonesia through a quantitative survey. The analysis employed a bivariate logistic regression model to investigate the relationship between firm characteristics (size, age, sector) and the utilization of digital technologies to support innovation. The findings indicate that firm size and growth orientation have a significant influence on the adoption of digital technologies and the pursuit of sustainable innovation. This study underscores the importance of technological support for larger MSMEs in facilitating innovative processes and ensuring business sustainability. Theoretically, this study contributes to the literature on technology adoption in the context of MSMEs in the developing countries. Practically, the findings offer valuable implications for policymakers and industry stakeholders in designing more targeted digitalization interventions to strengthen the innovation capacity of the MSME sector.
Kualitas Pelayanan, Harga dan Nilai Pelanggan Berpengaruh Terhadap Keputusan Penggunaan Jasa di J&T Express Banjarsari, Surakarta Siti Mudurikah; Indra Hastuti; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga,dan nilai pelanggan terhadap keputusan penggunaan jasa di J&T ExpressBanjarsari, Surakarta. Populasi penelitian melibatkan pengguna atau pelangganlayanan J&T Express Banjarsari, Surakarta, dengan sampel sebanyak 97responden. Variabel yang diteliti meliputi kualitas pelayanan, harga, nilaipelanggan, dan keputusan penggunaan. Data yang digunakan berasal dari sumberprimer dan sekunder, dan dikumpulkan melalui kuesioner. Teknik pengolahandata dilakukan dengan menggunakan SPSS versi 27. Hasil penelitianmenunjukkan bahwa kualitas pelayanan, harga, dan nilai pelanggan secara parsialmemiliki pengaruh positif dan signifikan terhadap keputusan penggunaan. Selainitu, secara simultan variabel kualitas pelayanan, harga dan nilai pelangganberpengaruh positif dan signifikan terhadap keputusan penggunaan jasa.
ANALISIS HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK Nita Rahayu; Singgih Purnomo; Khabib Alia Akhmad
Proceedings Law, Accounting, Business, Economics and Language Vol. 1 No. 1 (2024): Optimalisasi Peluang Bisnis Pariwisata Indonesia Berdaya Saing Global
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga kualitas produk dan citra merek terhadap keputusan pembelian produk kosmetik wardah
Co-Authors Abdul Azis Agus Suyatno Ananda Resta Esti Dwi Rahmawati Firda Rona Hafizhoh Ilham Sentosa Indra Hastuti Muhammad Anas Mu’tashim Nita Rahayu Nugraheni Dama Rasintha Putri Karisma Rayhan Gunaningrat Singgih Purnomo Siti Mudurikah Suci Purwandari