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All Journal Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Journal of Humanities and Social Studies The International Journal of Business Review (The Jobs Review) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Economics, Business, and Government Challenges Nusantara Science and Technology Proceedings Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Business and Investment Review Journal of Computer Science Contributions (Jucosco) JHSS (Journal of Humanities and Social Studies)
Khoirotunnisa, Fani
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Analisis Wedding Expo Sebagai Media Promosi Dalam Menarik Calon Klien CV. Affection Group Tri Sayekti Herlina; Khoirotunnisa, Fani
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.5079

Abstract

This study examines the effectiveness of the Wedding Expo as a promotional medium for attracting potential clients of CV. Affection Group. Using a descriptive qualitative approach through interviews, observations, and documentation, the research identifies how wedding exhibition events support interest, trust, and client conversion. The findings show that experiential promotional activities—such as photobooths, food testing, decoration showcases, and interactive visuals—successfully increase visitor attention and engagement. Strong branding preparation before the event further enhances the company’s image and encourages on-site consultations. Field results indicate that one Wedding Expo can generate up to 700 new prospects, demonstrating the higher impact of event-based promotion compared to non-interactive digital methods. Overall, the Wedding Expo is considered an effective and competitive promotional strategy to strengthen brand visibility and client conversion for CV. Affection Group.
Co-Authors Adjar, Dinda Dwi Puspita Amalia, Ishica Azzahra Anggraini, Dinda Putri Veri Anisa Kartika Sari, Anisa Kartika Dhani Ichsanuddin Nur Diva Andriyani, Amalya Faradilla, Nafalia Dini Ira Wikartika, Ira Irwanda, Anggi Kusdardjanto, Fakhri Octavian Kusuma, Zidane Fernanda Mentari Clara Dewanti, Mentari Clara NURUL AZIZAH Prasetiawati, Fisca Ardi Pratama, Maulana Rifqi Putri, Aisyah Desravi Putri, Siti Lindy Sistiana Rafika Sari RAHMAT SETIAWAN Resinando, Alberta Rosyanti, Daisy Marthina Sibarani, Steven Arrow Rinel Talita Sari, Dini Tri Sayekti Herlina Yuniningsih Yuniningsih Zulkarnain Al Arsy, Muhammad