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All Journal Jurnal Sintaksis : Pendidikan Guru Sekolah Dasar, IPA, IPS dan Bahasa Inggris Journal of Practical Computer Science (JPCS) Padma: Jurnal Pengabdian Kepada Masyarakat INSTALL: Information System and Technology Journal
Amanda, Fadila
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : INSTALL: Information System and Technology Journal

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Analysis of Factors Influencing Purchase Decisions of Paldo Coffee BTS Edition Products (Case Study of BTS Fans) Amanda, Fadila
INSTALL: Information System and Technology Journal Vol 2 No 2 (2025): INSTALL : Information System and Technology Journal
Publisher : LPPM Universitas Sari Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33859/install.v2i2.1001

Abstract

Paldo coffee is a ready-to-drink coffee originating from Korea and consists of two flavor variants, namely americano and coffee latte which are packaged in contemporary bottles, where this drink is suitable for all circles, especially millennials, especially the ARMY fandom. The type of research used is quantitative research by distributing questionnaires via Google Form to consumers who have purchased BTS Paldo coffee products at least once or more. The purpose of this study is to analyze what factors influence BTS fans in buying BTS's Paldo coffee products. The results showed that the brand ambassador and brand image became the dominant factor for BTS fans in buying BTS paldo coffee with a loading factor value of 67.941%.
Co-Authors Arfia, Reni Gunawan, Ramdhan Halomoan, Roni Kahar Mashuri Muhammad Prakarsa Al Qard Saleh P Lifianto, Panji Rahman, Ika Rosita Rosita Setyawan, Adhita Arif Siti Insani Syah Fiqri, Fadlul Yusda Novianti