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All Journal Jurnal Manajemen Pembangunan Daerah Al-Muzara'ah Al Maal: Journal of Islamic Economics and Banking Policy Brief Pertanian, Kelautan, dan Biosains Tropika Journal of Finance and Islamic Banking Halal Studies and Society
Mahanani, Yekti
Department Of Islamic Economics, Faculty Of Economics And Management, IPB University
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Halal Studies and Society

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The effect of halal labels on Muslim consumers' purchase decision for cough medicines Shabrina, Nadhilah Nur; Ali, Khalifah Muhammad; Mahanani, Yekti
Halal Studies and Society Vol. 1 No. 1 (2024): January 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.1.7-11

Abstract

Indonesia, a country with a predominantly Muslim population, mandates halal certification for all products that are entering, circulating, and trading within its territory, including medicines with several critical halal points. Therefore, this research aimed to better understand the characteristics of Muslim consumers in DKI Jakarta as well as the factors that affected purchase decision for cough medicines. A total of 100 respondents were surveyed, and the collected data were analyzed using descriptive analysis and structural equation modeling partial least squares (SEM-PLS). The results showed that halal labels, personal factors, and products quality all had a substantial effect on DKI Jakarta Muslim consumers' purchase decision for cough medicines. However, social and psychological factors had limited impact on the decision.
Factors affecting the level of halal knowledge of MSEs in food on the island of Bali Annisa, Nadya Nur; Ali, Khalifah Muhamad; Mahanani, Yekti; Nursyamsiah, Tita
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.56-59

Abstract

Bali Island is one of the most popular tourist destinations in the world and with the growing preference for the location, especially among Muslim tourists, the demand for halal food has increased. However, due to the predominantly Hindu population in Bali, the availability of halal-certified food remains limited. This study aims to identify the characteristics and examine the level of halal knowledge among food Micro and Small Enterprise (MSE) actors in Bali. It also aims to analyze the factors influencing the halal knowledge of the actors. In order to achieve the stated objectives, the study adopted descriptive analysis and multiple linear regression as its analytical methods. The obtained results showed that the entire level of halal knowledge among food MSE actors in Bali was satisfactory. Additionally, the results also signified that factors such as education level, access to information, and religious awareness were found to significantly and positively influence the level of halal knowledge possessed by the actors.
Determinants that affect generation Z consumer loyalty in Wardah skincare Zhulkarnain, Nur Azhizhah; Nurhalim, Asep; Mahanani, Yekti; Hassan, Rusni
Halal Studies and Society Vol. 1 No. 2 (2024): May 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.2.8-13

Abstract

In 2022, the skincare market in Indonesia was observed to generate revenue of approximately US$ 2.05 billion. In this market, consumers tend to prefer local products that adhere to the standards of halal and are widely recognized. A prominent, current, and popular skincare brand that has been found to adhere to these standards is Wardah. Between 2020 and 2021, Wardah experienced an increase in market share, showing a growing preference for its products among consumers. However, from 2023 to 2024, a significant decline has been observed in the market share of the brand, signaling a reduction in consumer preference. This trend is a critical concern for the company, as it emphasizes the need to address the factors contributing to the decline and to implement strategies that are capable of enhancing the appeal of products produced by Wardah, enabling the brand to remain competitive. Therefore, this study aimed to analyze the factors influencing the loyalty of Generation Z consumers toward Wardah skincare products in the Jabodetabek region. The demographic was observed because, conventionally, Generation Z, which constitutes around 27% of the population of Indonesia (75 million people), is often targeted as the primary market to build consumer loyalty for the majority of products. In order to achieve the study objectives, a sample of 135 respondents was selected using a non-probability sampling method, specifically the purposive sampling technique. The data was then analyzed using the Structural Equation Model-Partial Least Square (SEM-PLS) method. The obtained results showed that brand trust and perceived value had a significant and positive impact on consumer loyalty. These observations suggest that companies should focus on maintaining and strengthening brand trust, fostering a strong brand community, and raising awareness about the importance of halal certification in skincare products. Additionally, efforts should be made to educate consumers about the value of halal-certified skincare products, as this can further enhance brand loyalty.
Co-Authors Ali, Khalifah Muhammad Annisa, Nadya Nur Asep Nurhalim Badriyyatus Sholikhah Busaid Busaid, Busaid Deni Lubis Fitri, Resfa fitri, yona Harp, Aphylla Planifolia Khaidar Rahmaini Jamila Khalifah Muhamad Ali Lukman M. Baga Muslim Marpaung Rusni Hassan, Rusni Shabrina, Nadhilah Nur Syamsiah, Tita Nur Tita Nursyamsiah, Tita Utami, Anisa Dwi Yanuar, Rahmat Zhulkarnain, Nur Azhizhah Zulkifli, Fadhley M