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All Journal Indonesian Perspective Populis : Jurnal Sosial dan Humaniora Sosio Dialektika TheJournalish: Social and Government Ilomata International Journal of Social Science Indonesian Perspective Journal of Communication and Public Relations (JCPR)
Bernadette, Sophia
Prodi Hubungan Masyarakat, Fakultas Komunikasi Institut Komunikasi Dan Bisnis LSPR Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Sosio Dialektika

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Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 6, No 2 (2021)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i2.5677

Abstract

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model..
Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube Yunita Permatasari; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA Vol 5, No 2 (2020)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v5i2.3874

Abstract

Abstract Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main question in this connection is how the persuasion technique used in the health campaign "Prevent, Treat, Fight Diabetes" conducted by the Ministry of Health in persuading message recipients? To find out how the Persuasion Technique of a health campaign persuasion message carried out by the Ministry of Health in the “Prevent, Treat, Fight Diabetes” campaign by the Ministry of Health in persuading message recipients, this study uses the theory of Campaign Communication, Social Campaigns, and Persuasion Techniques with a fear approach. to analyze the elements in a persuasive message from the Ministry of Health.
Evaluasi Komunikasi: Studi Kasus Pelaksanaan Program Pemberdayaan Masyarakat Penggiat Anti Narkoba Oleh BNN Jakarta Timur Sylvia Roennfeld; Sophia Bernadette
SOSIO DIALEKTIKA : JURNAL ILMU SOSIAL HUMANIORA ARTICLE IN PRESS
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v6i1.4588

Abstract

The problem of drug abuse and trafficking is increasingly becoming a problem for every country worldwide, including Indonesia. DKI Jakarta, as the state capital, ranks third nationally in narcotics abuse, with a trial use prevalence rate reaching 4.9%. In this study, researchers will focus on evaluating communication programs carried out through technical guidance carried out by BNN for anti-drug activists in the educational environment. We utilized the four stages of program planning by Cutlip, Center and Broom, to get a picture of the situation, program planning and form of communication, which will elaborate further on aspects of communication evaluation based on the Yardstick evaluation model.. Keywords: BNN, Community Empowerment, Drugs, Public Relations, Yardstick Evaluation
Co-Authors Bertha Yunita Permatasari Indra Kusumawardhana Kusumawardhana, Indra Miranda, Michelle Qausya, Anindya Aulia Roennfeld, Sylvia Ronnfeld, Sylvia A Ronnfeld, Sylvia Alexandra Septiana, Rizka Tarigan, Maurien Yessica Yunita Permatasari Yunita Permatasari