Garuda - Garba Rujukan Digital

MENINGKATKAN KESADARAN DIGITAL MARKETING PADA UMKM BERASTAGI Yolanda, Yola; Tarigan, Purnaya Naya; Tarihoran, Anita; Pertiwi, Suci
Jurnal Pengabdian Bukit Pengharapan Vol. 4 No. 2 (2024): Spesial Issue
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v4i3.602

The purpose of this community service activity (PkM) is to increase awareness and digital marketing skills in MSMEs in Berastagi, North Sumatra. The activity was carried out as a response to the low application of digital marketing in the Berastagi UMKM environment, even though the potential for tourism and local products is very large. Limited knowledge and skills of digitalisation, lack of awareness of UMKM actors regarding digital marketing, difficulty in following the latest trends and technology and lack of utilising digital marketing are problems faced by UMKM actors in Berastagi. The objectives of community service activities have the following objectives; ah Increase UMKM awareness about the importance of digital marketing, Equip UMKM with digital marketing knowledge and skills and Improve the ability of UMKM to utilise digital marketing

Introduction to Digital Marketing for Youngpreneurs Efendi, Nasrul; Pertiwi, Suci; Hapsari, Tya Wildana
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3198

Young entrepreneurs are people who are skilled in taking advantage of opportunities in developing their business with the aim of improving life for the better, this generation is also called youngpreneurs. Young entrepreneurs play an important role in the Indonesian economy, because their activities are considered to increase economic growth, productivity, innovation, and employment [1]. Along with the increasingly rapid changes, especially in the field of digitalization technology, these young entrepreneurs have many advantages in the use of technology that will later be useful in their business practices. Later, this generation of young entrepreneurs (youngpreneurs) is expected to increase the number of entrepreneurial needs in Indonesia to 3.95% by 2024 in accordance with the national target of the Ministry ofKopUKM [2]. The lives of these younger generations certainly cannot be separated from technology, because they were born and grew up in the midst of technological developments. The younger generation is also known as the generation that is proficient in operating the internet whether for entertainment, study, or work. Therefore, this can help the process of improving the quality of young entrepreneurs which can be done anywhere and anytime. The younger generation is guided and given knowledge about entrepreneurship not only the steps of entrepreneurship, but also to the practice of using technology, especially knowledge about digital marketing that can support entrepreneurial activities available today, such as the use of e-commerce and social media. This really needs to be done so that the younger generation accustomed to entrepreneurship can help meet the level of entrepreneurship needs. Limited resources that people have as consumers such as time and costs that cause them to prefer to shop online both using e-commerce and social media because it saves more time and costs. There are various ways to do entrepreneurship such as using existing applications, namely Instagram, TikTok, Shopee, Lazada and Tokopedia. With their expertise in social media, it will make it easier to implement a digital marketing system that in practice involves activities on social media and the internet, so that in the future it will open and expand job opportunities and help increase the number of entrepreneurial needs and achieve national entrepreneurial growth targets [3]. The partner's problem is the need for knowledge of digital marketing concepts that are relevant to the current marketing system and strategy for youngpreneurs, namely students of SMAS Methodist 1 Tanjung Morawa. The solution we offer in this service is to provide knowledge about digital marketing, especially to students who are still in high school

Pelatihan Entrepreneurship untuk Menumbuhkan Jiwa Berwirausaha pada Siswa/i SMK Negeri 1 Kabanjahe Pertiwi, Suci; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp19-22

Entrepreneurship has become one of the main drivers of economic growth and social development in various countries. The ability of individuals to create, develop and manage their own businesses has opened up new opportunities for inclusive economic development. In Indonesia, the entrepreneurship sector is increasingly being considered as a way to reduce unemployment, improve community welfare and encourage innovation. The development of the creative economy cannot be separated from the young generation as a repository of creativity, namely that their creative ideas in entrepreneurship can help the government in its efforts to reduce the unemployment rate in Indonesia [1]. The partner's problem is the lack of knowledge related to entrepreneurship and the low interest in entrepreneurship among students in SMK Negeri 1 Kabanjahe. The solution we offer in this service is to provide knowledge about Entrepreneurship, especially to students who are still in class XI vocational school, with a focus on developing business ideas, business planning and implementation skills. We believe that investing in increasing entrepreneurial understanding and related skills will help create future leaders who are able to innovate, create jobs, and contribute to sustainable economic growth

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LE MINERALE DI KECAMATAN MEDAN POLONIA DENGAN PROMOSI SEBAGAI VARIABEL MODERASI Pertiwi, Suci
Jurnal Riset Akuntansi & Keuangan Vol 9 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jrak.v9i2.2978

This research is to determine the effect of product quality, brand image, and price on the purchasing decisions of Le Minerale with promotion as a moderating variable (Case Study on Consumers in Medan Kota District). The type of research used in this research is quantitative research. The technique of determining the sample in this study used a nonprobability sampling technique with the Accidental sampling method from a google form link for 100 samples, namely Le Minerale consumers. The data analysis method used is Partial Least Square – Structure Equation Modeling with a two-stage approach test using the SmartPLS application version 3.2.9. The results of the significance test show that the exogenous variables, namely product quality, brand image, and price, have no effect on purchasing decisions. The result of the moderation test is that promotions are able to moderate the relationship between product quality and brand image with purchasing decisions, while promotions are unable to moderate prices with purchasing decisions of Le Minerale in Kota Medan.

PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL NESTLE PURE LIFE Yolanda, Yola; Tarigan, Purnaya Sari; Pertiwi, Suci
JURNAL LENTERA AKUNTANSI Vol. 10 No. 1 (2025): JURNAL LENTERA AKUNTANSI, Mei 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i1.1677

This research aims to acknowledge and analyze The Influence of Product Quality, Promotion, and Price on Purchasing Decisions for Nestlé Pure Life Mineral Water Products among Accounting Study Program Students at Prima Indonesia University (UNPRI) in Medan. The sampling technique in this research used Accidental Sampling by distributing questionnaires online using Google Forms to 100 samples, which are all consumers of Nestlé Pure Life Mineral Water. The data analysis method used in this research is multiple linear regression analysis. As the result shows, partially Product Quality and Price have no significant effect on Purchasing Decisions, while Promotion has a significant effect on Purchasing Decisions. Simultaneously shows that Product Quality, Promotion, and Price have a significant effect on Purchasing Decisions. The coefficient of determination (Adjusted R Square) value obtained is 53% and the remaining 47% is influenced by other factors not examined in this research

Early Growth of Indigofera zollingeriana Mutant 2 Seedlings Under Various Gamma Ray Doses and Salinity Stress Nadir, Marhamah; Rinduwati; Mas’ud, Emban Ibnurusyd; Syamsia; Kadir, Muhammad; Pertiwi, Suci; Putri, Rezkita; Asmiati; Sudirman, Witri Maulani
Jurnal Ilmu-Ilmu Peternakan Vol. 35 No. 2 (2025): August 2025
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2025.035.02.6

The utilization of saline land for Indigofera zollingeriana cultivation is an opportunity to develop livestock in coastal areas. Salinity in coastal areas influences plant growth, particularly in the initial growth stages, because high salinity levels inhibit the uptake of both water and nutrients from the roots so that the plants will dry out. The objectives of this study were to evaluate the effects of various doses of gamma irradiation and NaCl stress on the early growth of Indigofera zollingeriana Mutant-2 seeds via a complete randomized design (CRD) with a 2x5 factorial pattern with 3 replications. The factors were salinity stress and irradiation dose. The first factor was salinity stress, which consisted of 0 mM NaCl and 40 mM NaCl. Second, the irradiation doses were 0 Gy, 50 Gy, 100 Gy, 150 Gy, and 200 Gy. The research results were analysed via analysis of variance (ANOVA), and significantly different treatments were evaluated via the DMRT test via the SAS Studio program. There was a significant difference in the effects of irradiation dose and NaCl stress on the germination rate, germination rate, mortality rate, radicle length, and plumula length, but the results were not significant for the seedling height, stem diameter, root length, number of cotyledons, or number of leaves. The DMRT results revealed that Indigofera treated with irradiation at a dose of 200 Gy had better germination rates, mortality rates, radicle rates, and plumula rates under both salinity stress conditions and gamma ray doses.

Pelatihan Entrepreneurship untuk Menumbuhkan Jiwa Berwirausaha pada Siswa/i SMK Negeri 1 Kabanjahe Pertiwi, Suci; Yolanda, Yola; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp19-22

Entrepreneurship has become one of the main drivers of economic growth and social development in various countries. The ability of individuals to create, develop and manage their own businesses has opened up new opportunities for inclusive economic development. In Indonesia, the entrepreneurship sector is increasingly being considered as a way to reduce unemployment, improve community welfare and encourage innovation. The development of the creative economy cannot be separated from the young generation as a repository of creativity, namely that their creative ideas in entrepreneurship can help the government in its efforts to reduce the unemployment rate in Indonesia [1]. The partner's problem is the lack of knowledge related to entrepreneurship and the low interest in entrepreneurship among students in SMK Negeri 1 Kabanjahe. The solution we offer in this service is to provide knowledge about Entrepreneurship, especially to students who are still in class XI vocational school, with a focus on developing business ideas, business planning and implementation skills. We believe that investing in increasing entrepreneurial understanding and related skills will help create future leaders who are able to innovate, create jobs, and contribute to sustainable economic growth

Peningkatan Omset Penjualan dengan Teknologi Pemasaran Online serta Pelatihan Microlearning Pelaporan Keuangan dan Perpajakan pada Fashion Chabudin Store Pertiwi, Suci; Yolanda, Yola; Tarihoran, Anita; Tarigan, Purnaya Sari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fashion Chabudin Store as one of the UMKM in Karo Regency, North Sumatra, has great potential to become a unit in increasing sales turnover with online marketing technology and knowledge in microlearning in making financial and tax reports. The purpose and benefits of this activity are so that Fashion Chabudin Store employees know and understand how to increase sales turnover with online marketing technology and improve microlearning training in financial and tax reporting. The community service team conducted a survey that they had never and did not know how to market goods online and had never received training in making correct financial and tax reports, in accordance with applicable standards and regulations. The implementation of the community service will be carried out in May 2025. The activity was carried out by presenting material, direct practice in increasing Sales Turnover with Online Marketing Technology and continued with microlearning training in financial and tax reporting by the community service team. The results of the community service at the Fashion Chabudin Store, the owner and employees of the Fashion Chabudin Store have understood how to increase sales turnover, by using online marketing technology and understand how to make financial and tax reports

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