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All Journal Tekstual Journal of Language and Literature Community Development Journal: Jurnal Pengabdian Masyarakat JOLLT Journal of Languages and Language Teaching JURNAL ILMIAH GLOBAL EDUCATION
Adam, Sutisno
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Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Other

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Journal : Tekstual

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Sastra Lisan sebagai Dokumen Sosial: Studi Sosiologi Sastra pada Tradisi Lisan Masyarakat Adat Ternate Adam, Sutisno
Tekstual Vol 23, No 1 (2025): Tekstual: Humaniora
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/tekstual.v23i1.10005

Abstract

Penelitian ini mengkaji tradisi sastra lisan masyarakat adat Ternate dengan pendekatan sosiologi sastra guna mengungkap fungsi sosial, struktur nilai, dan proses pewarisan budaya yang terkandung dalam narasi-narasi lisan. Sastra lisan di Ternate tidak hanya mencerminkan warisan estetika, tetapi juga merepresentasikan dokumen sosial yang merekam pandangan dunia kolektif, hierarki sosial, serta mekanisme kontrol budaya dalam masyarakat adat-kesultanan. Melalui studi pustaka dan analisis dokumentasi teks, penelitian ini menelaah berbagai bentuk sastra lisan, seperti legenda Gunung Gamalama, syair kerja “Doro Bololo”, mantra “Dalil Tifa”, hingga pantun sindiran. Kajian ini memanfaatkan teori-teori dari Wellek Warren tentang fungsi sosial sastra, konsep world-view dari Goldmann, teori habitus dan modal simbolik Bourdieu, serta teori hegemoni dari Gramsci. Hasil analisis menunjukkan bahwa sastra lisan Ternate memainkan peran strategis sebagai alat edukasi moral, pelestari norma, serta ruang negosiasi simbolik antara kekuasaan adat dan suara masyarakat. Meskipun tradisi ini tetap hidup melalui ritus dan upacara adat, modernisasi dan fragmentasi sosial menjadi tantangan serius bagi keberlanjutannya. Oleh karena itu, studi ini merekomendasikan dokumentasi digital terstruktur, integrasi sastra lisan ke dalam pendidikan formal, serta pelibatan komunitas dan pemuda dalam revitalisasi budaya sebagai strategi pelestarian yang adaptif dan berkelanjutan.
ANALYSIS OF SPEECH ACTS USED BY DIGITAL CONTENT CREATORS IN ENDORSEMENT VIDEOS OF BEAUTY PRODUCTS Hajar, Hajar; Sailuddin, Sartika; Adam, Sutisno
Tekstual Vol 22, No 2 (2024): Tekstual: Humaniora
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/tekstual.v22i2.9246

Abstract

This study aims to analyze the form of speech acts used by content creators in beauty product endorsement videos on TikTok platform. The research method used is qualitative collecting the data of utterances found in beauty products endorsement videos posted by TikTok content creators. Nine videos were selected from three top beauty content creators who have the highest number of followers. Three videos picked from each beauty content creator were based on the engagement rate that the video got (i.e. number of comments, number of views, and number of likes). The utterances were analysed by applying J.L. Austin's (1962) speech act theory to categorize the types of speech acts at the three levels of locution, illocution, and perlocution, which are used in digital promotional videos. The results showed that content creators mostly used directive and assertive speech acts in their endorsement videos. At the perlocutionary level, comment sections were observed and it was found that the selection of speech acts have created a sense of resonance to the audiences; thus, influencing their evaluations to the promoted products. These findings have brought implications on how communicative actions can shape brand identity leading to audiences engagement and trust towards the products.
Co-Authors Fathiaty Murtadho Hajar Hajar Ninuk Lustyantie Sailuddin, Sartika Sailuddin, Sartika Putri Sulmi Magfirah