Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis Jurnal Manajemen Bisnis GUYUB: Journal of Community Engagement Jurnal Manajemen dan Inovasi (MANOVA)
Hidayatinnisa, Nurul
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Digitalization of Local Enterprises: Empowering Sewing Groups through a Modern Management System Setiawati, Riska Ayu; Utami, Hapsari Wiji; Hidayatinnisa, Nurul
GUYUB: Journal of Community Engagement Vol 6, No 3 (2025): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i3.11387

Abstract

This community engagement program was initiated to address the managerial limitations, low competitiveness, and dependence on conventional practices experienced by the Izzalia sewing group in Maibit Village, Tuban. The group was selected as the object of service because it represents one of the largest local sewing businesses with high potential but was hindered by limited knowledge in marketing, financial management, and supply chain organization. These conditions created an urgent need for systematic interventions to enhance their sustainability and competitiveness. The program introduced a technology-based business management system to facilitate concrete transitions: from manual bookkeeping to digital accounting applications, and from offline promotion to online marketing platforms. The main objective was to strengthen the group’s capacity and economic independence through structured training and mentoring in modern marketing, financial management, and supply chain operations.Using the Participatory Action Research (PAR) approach, the program was implemented through stages of assessment, program design, implementation, monitoring, and evaluation. Evaluation with the CIPP model (Context, Input, Process, Product) demonstrated effectiveness in the first three aspects, while refinement is still required in the product dimension, particularly the development of a raw material database. Overall, the training not only increased participants’ knowledge but also accelerated their adoption of digital accounting systems and e-commerce platforms. This transition significantly improved efficiency, expanded market reach, and reflected the group’s readiness to sustain technology-based practices.
Analisis Perbandingan Literasi Keuangan Santri Pondok Pesantren Roudlotun Nafiyah Pasuruan, Sebelum dan Sesudah Mendapatkan Edukasi Keuangan Setiawati, Riska Ayu; Ardyanfitri, Helmina; Hidayatinnisa, Nurul
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 6 No. 2 (2023): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v6i2.1457

Abstract

Literasi keuangan menjadi kompetensi yang penting dimiliki masyarakat karena tingkat literasi keuangan masyarakat dapat menopang pertumbuhan ekonomi, namun berdasarkan data yang dirilis OJK tahun 2022, indeks literasi keuangan Indonesia masih 49,68 % well literate, sisanya pada skala sufficient dan less literate. Kurangnya literasi keuangan menjadi masalah di lingkungan pendidikan pesantren salah satunya di pondok pesantren Roudlotun Nafiyah Pasuruan, sehingga perlu adanya edukasi keuangan. Penelitian ini bertujuan untuk meneliti perbandingan literasi keuangan santri pondok pesantren roudlotun nafiyah pasuruan, sebelum dan sesudah mendapatkan edukasi keuangan. Jenis penelitian ini adalah kuantitatif deskriptif dengan alat analisi SPSS 26, peneliti memberikan pre test kepada 40 santri mahasiswa di pondok pesantren Roudlotun Nafiyah Pasuruan, kemudian dilanjut edukasi keuangan tentang literasi keuangan dengan empat indikator yaitu pengetahuan umum keuangan pribadi, tabungan dan pinjaman, asuransi dan investasi, hasil edukasi keuangan diukur dengan post test. Hasil penelitian menunjukkan bahwa tingkat literasi keuangan santri mahasiswa di pondok pesantren Roudlotun Nafiyah Pasuruan sebelum diberikan edukasi keuangan adalah rendah dan indeks less literate, kemudian setelah diberikan edukasi keuangan tingkat literasi keuangan tetap rendah tapi, indeks sufficient literate. Berdasarkan uji beda t-test, terdapat perbedaan yang signifikan literasi keuangan santri mahasiswa di pondok pesantren Roudlotun Nafiyah Pasuruan sebelum dan sesudah diberikan edukasi keuangan.
The Impact of Service Quality and Health Awareness on Customer Satisfaction and Loyalty: A Study on Perumda Tugu Tirta Rofiaty , Rofiaty; Hidayatinnisa, Nurul
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i2.6026

Abstract

This study aims to determine and analyze the effect of service quality and health awareness of drinking water products on customer satisfaction and loyalty at Perumda Air Minum Tugu Tirta, Malang City, in 2024. The novelty of this research lies in the measurement of service quality through indicators such as: requirements, system mechanisms and procedures, completion time, costs/tariffs, product specifications, types of services, executor competence, executor behavior, handling of complaints, suggestions and feedback, facilities and infrastructure, product quality, and distribution. Additionally, the novelty of this study is the inclusion of customer health awareness as an independent variable. The population consists of all customers, with a sample of 400 customers who are making payments at the counters of the Perumda Tugu Tirta office in Malang City. This sample was chosen because customers can directly assess the quality of service. The results show that service quality can increase customer satisfaction and loyalty, while health awareness does not significantly affect customer satisfaction and loyalty. Customer satisfaction mediates the effect of service quality on customer loyalty but does not mediate the effect of health awareness on customer loyalty. The impact of service quality on customer satisfaction is significant, even through the mediation of health awareness. The findings indicate that customer behavior in consuming clean water does not prioritize health awareness, as customers rely on the fact that Perumda Tugu Tirta Malang City has received halal certification from the Indonesian Ulema Council (MUI) as well as certifications from the Ministry of Health. The results of this study offer valuable insights and suggestions for service improvements for the company and provide solutions to issues raised by customer complaints. Thus, the findings can serve as guidelines for future policy decisions. Keywords: Service Quality, Customer Awareness of Health, Satisfaction and, Customer Loyalty.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; muslim , shohib; Akbarina, Farida; Suwarni, Evi; hidayatinnisa, nurul
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.
Co-Authors Ardyanfitri, Helmina Evi Suwarni, Evi Farida Akbarina muslim , shohib Riska Ayu Setiawati, Riska Ayu Rofiaty , Rofiaty Sanita Utami, Hapsari Wiji