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All Journal Edumaspul: Jurnal Pendidikan Feedforward: Journal of Human Resource Jurnal Manajerial Dan Kewirausahaan Indonesian Marketing Journal International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Widjaja, Oey Hannes
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : International Journal of Application on Economics and Business

 1 
THE INLFUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND MARKETING CAPABILITY ON CULINARY SME PERFORMANCE IN BINTARO REGION Waga, Robertus Krosihi Jaya; Widjaja, Oey Hannes
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.652-660

Abstract

This research aims to determine the influence of entrepreneurial orientation, market orientation, and marketing capability on the performance of culinary MSME businesses in Bintaro Sector 9. The method used in this research is a quantitative research method and the data collection method used is distributing questionnaires to 80 respondents who are MSMEs in the culinary sector in Taman Jajan Bintaro using a non-probability sampling technique carried out using a purposive sampling approach. The program used to process the data that has been received is the SmartPLS 4 program with a bootstrapping procedure to measure the level of significance. The results obtained in this research indicate that entrepreneurial orientation, market orientation, and marketing capability have a positive and significant effect on the performance of MSMEs.
THE APPLICATION OF ENTREPRENEURIAL MOTIVATION AND SOCIAL MEDIA USE ON ENTREPRENEURIAL INTEREST AMONG GENERATION Z IN WEST JAKARTA Haliza, Sharyn; Widjaja, Oey Hannes
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1256-1265

Abstract

This research aims to examine the influence of entrepreneurial motivation and social media usage on entrepreneurial interest among Generation Z students at Tarumanagara University. The population of this research consists of Generation Z students enrolled at Tarumanagara University. A total of 100 students were selected as the sample using purposive sampling. Data were collected through a questionnaire distributed online via Google Forms. The data analysis technique employed the SmartPLS version 4 method. The results of the study indicate that entrepreneurial motivation and social media have a positive and significant effect on entrepreneurial interest among Generation Z students at Tarumanagara University.
THE INFLUENCE OF SELF-EFFICIENCY, PROACTIVE PERSONALITY AND LOCUS OF CONTROL ON INTEREST IN ENTREPRENEURSHIP Silviana , Silviana; Widjaja, Oey Hannes; Budiono, Herlina
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2650-2659

Abstract

The purpose of this study was to determine the effect of self-efficacy, proactive personality, and locus of control on interest in entrepreneurship with entrepreneurship education as a moderating variable. Non-probability sampling was the sampling technique used for this study, and the number of samples was 142 respondents which was collected by distributing questionnaires via Google Forms. This study explains that 1) self-efficacy can be used to positively predict entrepreneurial interest; 2) proactive personality can be used to positively predict entrepreneurial interest; 3) locus of control can be used to positively predict entrepreneurial interest; and 4) entrepreneurial education moderates the effect of efficacy and self-interest in entrepreneurship.
Co-Authors Budiono, Herlina Donova, Albet Gozali, Bradley Francis Haliza, Sharyn Hartanto, Jonathan Chris Kosidin, Nathalie Anatias Laurent, Stanley Lauw, William Adenito Marsono, Thio Anandre Mei Ie Setiawan, Jessica Ribka Silviana Silviana , Silviana Sugiantoputro, Clement Yehezkiel Susanto, Johnathan Tan, Blesviando Samuel The, Lianah Tommy Setiawan Ruslim, Tommy Setiawan Vannes, Vannes Waga, Robertus Krosihi Jaya William, Christofer Andre