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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL LENTERA BISNIS Jurnal Administrasi Bisnis (J-Adbis) Jurnal Masyarakat Madani Indonesia TRJ (Tourism Research Journal)
Ramadhan, Yusuf
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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PENGARUH WORK-LIFE BALANCE TERHADAP MOTIVASI DAN LOYALITAS KARYAWAN PT SUMBER ALFARIA TRIJAYA TBK (ALFAMART) Rofik Priyanto; Yusuf Ramadhan
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1509

Abstract

Human resources are a key factor in determining the success of an organization, including in a competitive retail industry such as PT Sumber Alfaria Trijaya Tbk (Alfamart). This study aims to analyze the effect of work-life balance and work motivation on employee loyalty at Alfamart Area Purbalingga. The phenomena that occur indicate a decrease in work enthusiasm, lateness, and lack of sense of responsibility which are thought to be caused by an imbalance between work and personal life and low work motivation. This study uses a quantitative approach with a survey method through a questionnaire to 76 of the total 157 employees as a sample. Data analysis techniques are carried out using a Likert scale and descriptive statistical calculations. The results of initial observations indicate that the lack of appreciation and workload outside of working hours have an impact on low loyalty. It is hoped that the results of this study can contribute to management in designing strategies to increase employee loyalty through the implementation of work-life balance programs and providing effective work motivation. Thus, the company is able to retain high-performing employees and support the achievement of organizational goals in a sustainable manner
PERSEPSI SERTIFIKASI HALAL DAN MINAT BELI TERHADAP LOYALITAS MEREK: PENDEKATAN MODEL SEM PLS PADA KONSUMEN MILLENIAL INDONESIA Darmawan, Roy; Ramadhan, Yusuf; Nasihin, A. Khoirun; Sabani, Nurus
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2199

Abstract

Indonesia is the country with the largest Muslim population in the world. The food industry in Indonesia is largely determined by halal certification issued by the Indonesian Ulema Council (MUI). This paper aims to provide information on the influence of halal certification on consumer purchasing interest and loyalty to brands that have halal certification for their food products. The halal industry in Indonesia has grown rapidly in recent years. This has attracted the attention of consumers and industry players who choose halal certification as an indicator of good practices in the Indonesian food industry. In addition to considering halal certification from a religious, safety, and hygiene perspective, it is also important to understand the relationship between these and, of course, its impact on business growth. The method used in this study was Structural Equation Modeling (SEM) with a PLS approach. Millennial respondents consisted of respondents aged 23-41 years. The questionnaire was determined using the Non-Probability Sampling method, and sampling was conducted using Purposive Sampling. Data collection was carried out by distributing questionnaires online using Google Forms and shared via WhatsApp and Instagram. There are various benefits provided by Halal certification. The results of the study show that the halal certification variable has an influence on purchasing interest, and purchasing interest has an influence on brand loyalty.
Co-Authors Adam Rachmatullah Asy’Ari, Rahmat Darmawan, Roy Emenina Tarigan, Emenina Endah Ika Hastuti Linda Desafitri RB Ma'mun Sarma Mukhamad Najib Nasihin, A. Khoirun Nyoto Santoso Octovianus Pramuji, Doni Putra, Ranandyo Muliawan Rofik Priyanto Sabani, Nurus Ulfa, Aulia