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Meningkatkan Kesadaran Masyarakat Terhadap Lingkungan Melalui Kegiatan Trash Festival And Art Exhibition Arfa, Muhammad; Haryono, Haryono; Hairani, Hairani; Fatimatuzzahra, Fatimatuzzahra; Madani, Miftahul; lnnuddin, Muhammad
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 2 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i2.2596

Abstract

The purpose of this research is to respond to the impact of waste on the environment through art festivals and exhibitions, workshops, music festivals and photography competitions. The results of the activity were very effective in inviting all parties to jointly protect the environment from waste and increasing public awareness to dispose of waste in its place, collaboration between the government and the Zero Waste program and several waste bank communities and the VIBE community. very effective every year as a form of shared responsibility to reduce waste accumulation in West Nusa Tenggara.
Pelatihan Teknik Cinematic sebagai Media Bantu Promosi Digital Anas, Andi Sofyan; Fatimatuzahra, Fatimatuzahra; Hammad, Rifqi; Arfa, Muhammad; Latif, Kurniadin Abdul; Madani, Miftahul; Lestari, I Desak Ayu Adhia
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 1 (2023): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i1.2944

Abstract

In the world of beauty service business, the increasingly competitive competition encourages entrepreneurs to improve the quality of their services and products so they can compete in the market. Salon Bricela, a beauty salon specifically for women, offers various types of grooming services to attract consumers. However, with the emergence of many salons and spas in the city of Mataram, Bricela Salon needs to find a different way to promote its products and increase its presence. One of the solutions chosen is to make promotional videos that use cinematic techniques to attract consumer interest. The purpose of this thesis is to make a promotional video that introduces Salon Bricela's Spa care products that are not well known in the wider community. The result of this research is a promotional video using Cinematic Techniques as a Media for Digital Promotion which displays the types of treatments and beauty products used in the Bricela salon. It is hoped that by using this technique, the promotional video for Bricela Salon will become more attractive and easily understood by consumers, so it can increase the existence of Bricela Salon in the city of Mataram.
MENINGKATKAN KEMAPUAN MENULIS GURU MELALUI PELATIHAN PENELITIAN TINDAKAN KELAS (PTK) Ahmad, Ahmad; Ratu Perwira Negara, Habib; Irfan, Pahrul; Hammad, Rifqi; Abd. Latif, Kurniadin; Zulfikri, Muhammad; Arfa, Muhammad
Jurnal Interaktif: Warta Pengabdian Pendidikan Vol 3 No 2 (2023): Edisi Desember 2023
Publisher : Jurusan Ilmu Pendidikan, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/interaktif.v3i2.108

Abstract

The purpose of this service is to improve teachers' writing skills through the application of Classroom Action Research Training (PTK). This activity is in collaboration with the West Lombok School Principals Group (MKKS) and the Basic Education Quality Improvement Agency (BPMPD) (CLUSTER VI Lingsar District). The training organized involves a series of structured activities designed to improve teacher skills in Compiling and creating research reports Classroom actions which are further amended in the form of research articles. By involving teachers as agents of change, this dedication has succeeded in creating a dynamic and responsive learning environment. In addition, teachers have developed skills of analysis, reflection, and adjustment of their learning practices. Thus, the conclusion of this service confirms that the teachers who participated in the PTK training have been able to understand all the material presented and create a positive impact to develop themselves in the learning process that is inseparable from the implementation of classroom action research (PTK) in the classroom.
Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol 4 No 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
ANALISIS WACANA HALLIDAY PADA PAMERAN TUNGGAL AHMAD JUNAID Haryono, Haryono; Arfa, Muhammad; Gunalan, Sasih
Narada : Jurnal Desain dan Seni Vol 11, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024.v11.i1.005

Abstract

Fine art exhibitions are part of the discourse or publication that will be delivered by the owner of the work presented in public spaces. Where art exhibitions generally attempt to represent a value that is communicated through visual media in the form of paintings. Ahmad Jailani's exhibition is a fine arts event which is published in the form of an exhibition. Behind the exhibition, of course, there is another purpose that will be conveyed to the public. The aim of this research is to try to describe the dimensions of the artist's work in the form of paintings displayed and the dimensions of the curator presented in the form of a curatorial narrative. Because behind both visual and verbal tests there is a purpose and a relationship between one and another. This research uses a qualitative descriptive type of research where the research tries to draw relationships. The method of this research is the Halliday discourse analysis method which consists of what field of discourse is being discussed, the tenor of discourse who is involved in the conversation, and the mode of discourse (mode of discour) the language choices used by the media. The results of the research show that what is exhibited and what is opined is distorted, such as the work and the curatorial theme.
Pendampingan Mewarnai Kaligrafi pada Sekolah Dasar Negeri 1 Perampuan Qatrunnada, Qatrunnada; Arfa, Muhammad; Nahdlatuzzainiyah, Nahdlatuzzainiyah
TERAS: Jurnal Pengabdian Masyarakat Sosial Budaya Vol. 1 No. 1 (2024): TERAS: Jurnal Pengabdian Masyarakat Sosial Budaya, November 2024
Publisher : Gema Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/teras.v1i1.5

Abstract

Pendampingan mewarnai kaligrafi merupakan langkah peningkatan kemaupun pengimplementasian warna pada gambar kaligrafi yang sudah disediakan sketsanya. Pendampingan merupakan kegiatan yang dapat mendorong tingkat kreativitas peserta menggambar baik peningkapan pada sisi pemahaman maupun pengimplementasian warna. pendampingan ini bersasaran pada peserta bimbingan belajar Ririh calistung dengan jumlah peserta sebayak 15 orang. Peserta mewarnai menggambar pada bimbingan Ririh Calistung berfokus pada siswa SDN yang ada di kota mataram. Tujuan dari pendampingan mewarnai ini untuk memperkuat kemampuan memahami pengolahan warna maupun pengimplementasian warna pada peserta. Adapun metode pendampingan mewarnai terdiri dari tahap observasi, pengumpulan data, pendampingan, dan evaluasi hasil pendampingan mewarnai. Adapun hasil dari pendampingan peserta mewarnai pada bimbingan belajar calistung. Ketercapaian hasil mewarnai gambar pada Bimbingan Belajar Ririh Calistung selama dua kali.
Keadilan Politik dalam Demokrasi Modern: Menakar Kesetaraan, Partisipasi, dan Representasi Publik Arfa, Muhammad; Ferdian
SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Vol. 3 No. 6 (2024): SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum, Desember 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/seikat.v3i6.1631

Abstract

Keadilan politik merupakan salah satu pilar utama dalam demokrasi modern yang mencerminkan kualitas kesetaraan, partisipasi, dan representasi publik. Demokrasi ideal tidak hanya menekankan hak suara dan mekanisme pemilihan umum, tetapi juga menuntut adanya distribusi kekuasaan yang adil, akses yang setara terhadap sumber daya politik, serta representasi yang mencerminkan keragaman masyarakat. Penelitian ini bertujuan untuk menelaah bagaimana prinsip-prinsip keadilan politik diimplementasikan dalam konteks demokrasi modern, serta faktor-faktor yang memengaruhi tercapainya kesetaraan politik, tingkat partisipasi warga negara, dan kualitas representasi publik. Metode yang digunakan bersifat kualitatif deskriptif, dengan analisis studi kasus pada negara-negara demokrasi kontemporer dan literatur akademik terkait. Hasil penelitian menunjukkan bahwa kesenjangan dalam akses politik, hambatan partisipasi, dan bias representasi masih menjadi tantangan utama dalam praktik demokrasi modern. Temuan ini menekankan pentingnya reformasi institusional, pendidikan politik, dan mekanisme inklusif untuk memperkuat keadilan politik, sehingga demokrasi tidak hanya menjadi sistem pemerintahan, tetapi juga sarana mewujudkan keadilan sosial dan politik bagi seluruh warga negara.
Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos: Efektifitas Promosi Bank Sulselbar Melalui Film Aman Bos yasa, Miyarta; Satria, Christofer; Arfa, Muhammad
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 4 No. 2 (2022): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v4i2.2464

Abstract

This study describes the effectiveness of promotion through the film Aman Bos, a film that is shown in cinemas and YouTube. The aim is to promote Bank Sulselbar, the methodology by conducting case studies and literature studies to review this case. Using the scalpel of Kotler's theory with the 4 product mix marketing approach, price, promotion and place. The research results show that through the media YouTube for promotion is very effective in expanding audience reach, this promotional media is quite effective as a medium to attract consumers, as a conclusion from research describing the level of effectiveness of films for very effective promotional media.
Membangun Brand Kerajinan Gerabah sebagai preservasi Eksistensi Budaya Arfa, Muhammad; subudiarta, Nyoman Budi; Pamungkas, Bayu Aji; Haryono, Haryono
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.3947

Abstract

Gerabah Penujak adalah salah satu kerajinan tangan tradisional yang terkenal dari Desa Penujak, Kecamatan Praya Barat, Kabupaten Lombok Tengah, Nusa Tenggara Barat. Kerajinan ini telah menjadi bagian tak terpisahkan dari budaya masyarakat Sasak di Lombok dan telah diwariskan turun-temurun selama berabad-abad. Penelitian ini bertujuan untuk menghidupkan kembali brand gerabah Penujak yang mengalami penurunan drastis akibat peristiwa bom Bali tahun 2002. Brand gerabah Penujak mengalami penurunan citra di pasar nasional dan internasional, serta permintaan dan omzet penjualan yang menurun. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa brand gerabah Penujak perlu dibangun kembali secara komprehensif dan berkelanjutan. Upaya yang dapat dilakukan meliputi memperkuat identitas dan nilai-nilai budaya gerabah Penujak, meningkatkan kualitas dan desain produk, memperluas jangkauan pasar, dan membangun kerjasama dengan berbagai pihak. Penelitian ini diharapkan dapat memberikan kontribusi sebagai media promosi untuk membangun brand produk gerabah Penujak yang positif dan meningkatkan pengembangan brand produk yang lebih luas.