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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) Journal of Business and Behavioural Entrepreneurship Jurnal Akuntansi dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal Of World Science Journal of Sustainable Economic and Business
Anggraeni, Adilla
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Factors Affecting Purchase Decision in Indonesian E-Commerce Industry Kusumawardhani, Arini; Esmeralda, Ervina; Utama, Jonathan Pria; Anggraeni, Adilla
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2191

Abstract

E-commerce is currently popular in Indonesia and has changed the way a business is transacted. The E-commerce industry itself has become a vital part of the economy in Indonesia. Many are trying to get as many users as possible and competing with each other to be the top one with various marketing strategies, yet the strategies have not always been considered sufficient. This is quantitative research with data collection through questionnaires to the 326 respondents, but 121 respondents did not pass the filter questions and get 205 respondents for valid data. The data analysis method used in this study is Partial Least Square (PLS). The results show that price discount, advertising effectiveness, and brand awareness have a significant positive effect on purchase decisions. The results show that attractiveness has a significant positive effect on brand awareness. The results also show trustworthiness and expertise which has no significant effect on brand awareness.
The effects of social media influencers, social media advertising, e-wom, and lifestyle towards purchase intention and brand image as a moderating variable in e-groceries Handjaja, Joel Ezer; Triyanti, Anjeng Mustika; Anggraeni, Adilla; Putti, Aqillah Aeriza
Jurnal Manajemen Vol 20 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v20i2.1110

Abstract

Social media has developed into an exceptional tool for everyone to generate marketing goods, services, and information sharing. This evolution of digital marketing is called eWOM, and it has created a new profession for users known as social media influencers. This research strives to demonstrate the effectiveness of influencers, advertisements, eWOM, and lifestyle as tools to build brand strength and purchase intention of ASTRO (Indonesia’s first quick commerce company that delivers groceries and essentials within 15 minutes). This empirical study utilized a quantitative research method and distributed questionnaires to the respondents. The study found that brand image and purchase intention have a significant impact on consumer behavior, while social media advertising, influencers, and eWOM have less of an impact.
Influence live streaming TikTok to purchase intention of skincare products in Indonesia Rajagukguk, Nova Winda; Suwarno, Wulan; Anggraeni, Adilla
International Journal of Informatics and Communication Technology (IJ-ICT) Vol 13, No 1: April 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijict.v13i1.pp80-90

Abstract

TikTok Live Streaming accommodates the needs of sellers to be able to communicate two-way between sellers and buyers. A new type of online business called live streaming allows users to watch and make purchases. The host is the person who sells the goods during the live-streaming event, and the live streaming platform is the location where the live-streaming takes place. The purpose of this study is to further understand the factors that determine customer purchase intention through tiktok live streaming using the IAM model. In previous research, several variables in the IAM model have a positive correlation with purchase intention. This study aims to see the impact of adding one variable, namely perceived persuasiveness within the framework of the IAM model on purchase intention. This research aims to see the impact of adding one variable, perceived persuasiveness in IAM model framework on purchase intention. This study using the quantitative method was employed using partial least square structural equation modeling (PLSSEM). The SmartPLS 4.0 software was applied to examine the proposed model.
Factors affecting customers intention towards online pharmacies in Indonesian market Ferawaty, Ferawaty; Antonio, Wakky; Anggraeni, Adilla
International Journal of Informatics and Communication Technology (IJ-ICT) Vol 13, No 1: April 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijict.v13i1.pp91-100

Abstract

Online pharmacies are a promising business model for promoting online sales of medicines. The purpose of this study is to investigate how technology acceptance model (TAM) variables (perceived ease of use and perceived usefulness), perceived trust, perceived performance risk, and perceived physical risk influence customers' intention to use online pharmacy. A questionnaire survey was used to collect data for the planned study. The results showed that perception of trust is a critical factor influencing costomers intention to use an online pharmacy. The reluctance of customers to buy medicines, categorized as risk, through online pharmacies which was originally thought to be a determining factor, has no impact if customer trust in online pharmacy has been formed. This study has several relevances for advancing online pharmacy promotion including the importances of user-friendly and benefits provided by online pharmacies provider. It is very important how online pharmacies providers can increase customers trust in terms of legality, quality and security of personal data.
Impact of Green Awareness, Green Brand Image, and Green E-WOM with Trust as a Mediation on the Intention to Buy Eco-Friendly Houses Imaningsih, Erna Sofriana; Ramli, Yanto; Anggraeni, Adilla
Journal of Sustainable Economic and Business Vol. 1 No. 3 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i3.14

Abstract

Being a green consumer is an essential contribution to addressing the environmental crisis. That is why making individual habits to embrace greener choices is crucial. Although the intention to purchase green products is increasing nowadays, the eco-friendly housing market still struggles. It is important to leverage green awareness, green brand images, and green electronic word of mouth (E-WOM) to promote a positive attitude toward the environment. However, consumer doubts regarding environmental issues can act as a barrier to increasing green intentions. This study aims to investigate how trust in green claims can mediate the relationships between green awareness, green images, and green E-WOM with the intention to buy eco-friendly houses. The hypotheses of the research are as follows: Green Trust mediates the relationship between green awareness and the intention to buy eco-friendly houses (H1); Green Trust mediates the relationship between green brand images and the intention to buy eco-friendly houses (H2); Green Trust mediates the relationship between green E-WOM and the intention to buy eco-friendly houses (H3). This research adopts a quantitative approach and utilizes a purposive sampling technique. The data collection method employed is an online questionnaire, administered to 100 consumers. Data processing is conducted using SmartPLS 4.0.
The Dynamics of Parasocial Relationships in the Age of Social Media: A Systematic Review and Future Research Agenda Muhmin, Andi Hidayat; Syah, Tantri Yanuar Rahmat; Anggraeni, Adilla
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.01

Abstract

Examining the evolving dynamics of parasocial relationships (PSRs) in social media, this in-depth systematic literature review utilizes the TCM framework to analyze 40 articles. The goal is to evaluate the influences on the development and persistence of PSRs and the one-sided bonds individuals create with media personalities. The importance of source credibility, attractiveness, and interactivity in promoting PSRs is emphasized in the research findings. These factors can influence consumer behaviors, brand attitudes, and psychological well-being. Quantitative methods were mainly used in the research, and the most studied platform was Instagram, while the most widely used framework was the source credibility theory. The review underscores the need for further research to explore the long-term implications of PSRs, the impact of emerging technologies, and ethical considerations in influencer marketing, advocating for a multi-method approach to understand the complexities of PSRs in the digital age.
Theory Continuance Technology (TCT): Exploring The Effect of Self-Efficacy As Antecedent And Satisfaction On Continuance Intention Of Gas Station Self-Service Technology Andreatea Ottemusu, Maria; Adeline, Michelle; Chandra, Sylvia; Anggraeni, Adilla
Journal of World Science Vol. 2 No. 10 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i10.467

Abstract

This research aims to assess the intention to use SST by customers at Jabodetabek gas stations. To investigate the influence of customer self-efficacy on SST continuance intention at gas stations. To determine the effect of satisfaction on SST continuance intention at gas stations. Moreover, to assess customer satisfaction and continuance intention after using SST at gas stations. The method used in this research is quantitative; data analysis techniques are used to conduct statistical tests consisting of convergent validity tests, discriminant validity tests and reliability tests. So, the results of this research show that providing more accurate and precise information in the post-COVID pandemic period, especially in the self-efficacy section. In this study, we expand the Continuance Technology Theory (TCT) by adding self-efficacy as an antecedent. This research has implications for companies that should listen to customer input, increase interaction, and strengthen self-efficacy. This research provides an important basis for implementing kiosks in the gas station industry.
Co-Authors Adeline, Michelle Andreatea Ottemusu, Maria Antonio, Wakky Chandra, Sylvia Erna Sofriana Imaningsih Esmeralda, Ervina Ferawaty, Ferawaty Handjaja, Joel Ezer Kusumawardhani, Arini Muhmin, Andi Hidayat Putti, Aqillah Aeriza Rajagukguk, Nova Winda Suwarno, Wulan Tantri Yanuar Rahmat Syah Triyanti, Anjeng Mustika Utama, Jonathan Pria Yanto Ramli