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All Journal Journal of Business and Behavioural Entrepreneurship Majalah Ilmiah Bijak Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) Neo Journal of economy and social humanities EJOIN : Jurnal Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) JCRIM (Journal of Current Research In Multidisciplinary)
Muhmin, Andi Hidayat
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Electronic Word of Mouth and Brand Image on Purchase Intention in Tuku Coffee Shops the Tangerang Area Shakila Puja Meisye; Andi Hidayat Muhmin
Formosa Journal of Sustainable Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i4.3923

Abstract

The use of digital media such as social media is used by coffee shop businessmen in introducing and promoting coffee brands and products so that they can attract the interest of consumers who see them. This study aims to determine the effect of Electronic Word of Mouth and Brand Image on Buying Interests of Tuku Coffee Shops in the South Tangerang area, using a total sample of 100 respondents to consumers who have bought and consumed Tuku Coffee in the last 2 months. The method used in this study is the Multiple Linear Regression Analysis technique. In this study using a type of quantitative research using a Likert scale with the Non Probability Sampling method through the Purposive Sampling technique.  The results of this study indicate that Electronic Word of Mouth (E-WOM) and Brand Image have a positive and significant effect on Purchase Intention. Then the Electronic Word  of  Mouth   (E-WOM)   and  Brand   Image simultaneously influence the Buying Interest of Toko Kopi Tuku products. Thus      increasing Electronic Word of Mouth (E-WOM) will increase Buying Interest  in  products  and  a  good  Brand Image will increase Buying Interest in consumers of Tuku Coffee Shop
The Influence of Brand Image and Trust Brand Againts Xiaomi Brand Loyalty Throught Customer Satisfaction Adam Apriansyah; Andi Hidayat Muhmin
International Journal of Asian Business and Management Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.805 KB) | DOI: 10.55927/ijabm.v2i2.3834

Abstract

At this time smartphones are a necessity of life every day. So, every individual must have at least one smartphone as a tool for daily life. Currently, smartphone users in Indonesia are experiencing rapid development, but with so many smartphone users giving customers a variety of choices in purchasing smartphones. Various brands and specifications offered by manufacturers make the purchase and use of smartphones higher every year. With intense competition in the smartphone industry requires Xiaomi to have a strategy in order to remain in demand by consumers. This research was carried out to find out the influence of brand image, brand trust and consumer satisfaction on brand loyalty to Xiaomi smartphone consumers who live in the Tangerang area. Based on the results of this study shows that brand image has a positive effect on consumer satisfaction. Brand trust has a positive effect on consumer satisfaction. Brand image positively affects brand loyalty. Brand trust positively affects brand loyalty. Consumer satisfaction has a positive effect on consumer loyalty. Brand image positively affects brand loyalty through consumer satisfaction. Brand trust positively affects brand loyalty through consumer satisfaction
The Effect of Service Quality on Customer Satisfaction at Securities Companies Muhmin, Andi Hidayat
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3431

Abstract

This research aims to investigate the influence of service quality on customer satisfaction in the context of securities companies using the SERVQUAL approach. Securities companies have a crucial role in the financial markets, and customer satisfaction is a vital indicator in maintaining and increasing their market share. The SERVQUAL approach is used as a framework for measuring service quality by identifying five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy.The research methodology involves surveying customers of randomly selected securities firms. The data collected is then analyzed using relevant statistical methods to test the relationship between service quality variables and customer satisfaction. In addition, this study also considers demographic factors and customer experience as possible control variables influencing results.It is hoped that the results of this research will provide a better understanding of how aspects of service quality, such as speed in responding to customer questions, the accuracy of information provided, and the level of empathy of securities company staff, influence the level of customer satisfaction. These results are expected to help securities firms improve their service strategies, increase customer retention, and gain a competitive advantage in an increasingly competitive marketplace.This research is expected to provide valuable information for company executive securities, financial industry practitioners, and other researchers who are interested in understanding the dynamics of the relationship between service quality and customer satisfaction in the context of securities companies. Apart from that, this research can also be a basis for further research that explores other factors that influence customer satisfaction and effective strategies to increase it
The Dynamics of Parasocial Relationships in the Age of Social Media: A Systematic Review and Future Research Agenda Muhmin, Andi Hidayat; Syah, Tantri Yanuar Rahmat; Anggraeni, Adilla
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 1 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.1.01

Abstract

Examining the evolving dynamics of parasocial relationships (PSRs) in social media, this in-depth systematic literature review utilizes the TCM framework to analyze 40 articles. The goal is to evaluate the influences on the development and persistence of PSRs and the one-sided bonds individuals create with media personalities. The importance of source credibility, attractiveness, and interactivity in promoting PSRs is emphasized in the research findings. These factors can influence consumer behaviors, brand attitudes, and psychological well-being. Quantitative methods were mainly used in the research, and the most studied platform was Instagram, while the most widely used framework was the source credibility theory. The review underscores the need for further research to explore the long-term implications of PSRs, the impact of emerging technologies, and ethical considerations in influencer marketing, advocating for a multi-method approach to understand the complexities of PSRs in the digital age.
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Anggraeni, Abellia Septri; Wicaksana, Harits Hijrah; Ramli, Abdul Haeba; Muhmin, Andi Hidayat
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
Pengaruh Social Media Marketing Terhadap Purchase Intention Dengan Moderasi Perceived Value Pada Produk Dr Ekle’s Skincare Ros Elvita Gori; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.891

Abstract

The growth of the local skincare industry in Indonesia has been rapidly increasing, partly driven by the utilization of social media marketing to build closer relationships with consumers. This study aims to analyze the influence of social media marketing, brand image, and brand awareness on purchase intention, as well as to examine the moderating role of perceived value in the case of Dr. Ekle’s Skincare. The population of this research consists of active social media users in Jakarta aged 13–60 years, while the sample comprises 261 respondents obtained through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results indicate that social media marketing has a significant effect on brand image, brand awareness, and purchase intention, and that brand image significantly affects purchase intention. However, brand awareness does not influence purchase intention, and perceived value was not found to moderate the relationship between social media marketing and purchase intention. This study is limited by its geographic scope and cross-sectional design. Future research is recommended to expand the research area, apply a longitudinal approach, and include additional variables such as brand trust or electronic word of mouth (e-WOM). The findings contribute to highlighting the critical role of social media marketing and brand image in enhancing purchase intention among local skincare consumers.
Hubungan Budaya Tim, Berbagi Pengetahuan dan Komitmen Karyawan Dalam Meningkatkan Kinerja Karyawan Dewi Siti Patimah; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.892

Abstract

Employee skills and knowledge are essential in achieving optimal performance to realize a company's vision and mission. Therefore, fostering strong teamwork and synergy among employees is crucial. A collaborative team culture not only facilitates knowledge sharing and enhances employee commitment but also leads to higher performance. This study aims to examine the relationship between team culture and knowledge sharing, employee commitment, and their impact on employee performance. The research population consists of employees at PT Kawasan Berikat Nusantara (KBN), with purposive sampling applied to select respondents based on specific criteria: employees from various divisions with a maximum of two years of work experience in the Jakarta region, totaling 190 respondents. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was employed to analyze the relationships between variables. The findings confirm that team culture has a direct positive effect on employee commitment, knowledge sharing, and performance. Additionally, both employee commitment and team culture directly influence employee performance at PT Kawasan Berikat Nusantara (KBN). The study concludes that all hypothesized relationships are supported, demonstrating that a well-implemented team culture significantly enhances knowledge sharing, commitment, and employee performance. Academic and practical contributions this research contributes to human resource management theory by reinforcing the role of team culture in organizational performance. For practitioners, the findings provide a foundation for designing training programs and policies that strengthen team collaboration and knowledge exchange among employees
Pengaruh Halal Label dan Brand Image Terhadap Purchase Decision Melalui Consumer Trust Pada Restoran Cepat Saji Lokal Farhan Adam Ramadhan; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.893

Abstract

The rapid development of local fast-food restaurants has intensified competition among business players, making halal labels and brand image essential factors that influence purchase decisions through consumer trust. This study aims to analyze the effect of halal labels and brand image on purchase decisions, as well as the mediating role of consumer trust. The population of this study consists of Gacoan restaurant consumers residing in the Greater Jakarta area (Jabodetabek). A total of 130 respondents were selected using purposive sampling based on criteria of being 17–28 years old, having consumed Gacoan products, and having purchased them at least three times in the last six months. Data were collected through an online questionnaire using a 5-point Likert scale. Instrument validity and reliability were tested using SPSS, while hypothesis testing was conducted using the SEM PLS method with SmartPLS4 software. The results show that halal labels positively affect consumer trust and purchase decisions, brand image positively affects consumer trust and purchase decisions, and consumer trust positively affects purchase decisions. Moreover, consumer trust is proven to mediate the influence of halal labels and brand image on purchase decisions. These findings confirm that halal labels and brand image play a strategic role in building consumer trust, which ultimately encourages purchase decisions.
Antecedent Factors That Increase Customer Loyalty (Case Study of Mie Gacoan Restaurant) Noviany, Fanny; Muhmin, Andi Hidayat; Sofyan, Joel Faruk
Journal of Current Research In Multidisciplinary Vol. 2 No. 4 (2024): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, spicy food is a rapidly growing business. Mie Gacoan is one of the restaurants that serves spicy noodle dishes. Customer loyalty in the food business sector is influenced by several factors, including product quality, service quality, brand image, promotion, price fairness, and customer satisfaction. This study aims to test the influence of product quality, service quality, brand image, promotion, and price fairness on customer satisfaction and customer loyalty at the Mie Gacoan restaurant. The analysis method used is PLS-SEM. The population of this study was consumers who had purchased Mie Gacoan products. Respondents were determined using the purposive sampling method, with a total of 168 respondents. The results of this study indicate that product quality, service quality, promotion, and price fairness have a positive effect on customer satisfaction and customer loyalty. The subsequent results show that brand image does not influence customer satisfaction, and promotion does not influence customer loyalty. The limitations of this study include its focus on only a few aspects affecting customer satisfaction and loyalty. Additionally, respondents are not evenly distributed across age ranges and are limited to the Jabodetabek area. Therefore, it is suggested that further research can expand aspects that can affect customer satisfaction and customer loyalty, such as trust, store atmosphere, and physical environment quality. Further research can also expand the research area, and a larger number of respondents is needed.
The Influence of Company Characteristics on the Financial Performance of Commercial Banks Listed on the IDX for the 2019-2023 Period Shine, Jeiver; Muhmin, Andi Hidayat
Journal of Current Research In Multidisciplinary Vol. 3 No. 1 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Banking plays a crucial role in today's society, from fund collection activities, providing loans, to other operations managed by banks that significantly affect the financial flow within the community. Therefore, individuals need to evaluate the financial performance of banking institutions. Based on this premise, this study aims to analyze the extent to which company characteristics, namely capital adequacy, asset quality, leverage, firm size, and firm age, affect the financial performance of banks in Indonesia, as proxied by Return on Assets (ROA). The analytical method employed in this study is multiple linear regression using secondary data, processed through statistical software. The population consists of 47 banks listed on the Indonesia Stock Exchange (IDX), with the sampling technique using non-probability sampling, resulting in a total of 20 banks as the sample. Based on the analysis results, the variables of capital adequacy, asset quality, leverage, firm size, and firm age simultaneously have a positive and significant effect on the financial performance of banks. Partially, capital adequacy and firm age have no significant effect on financial performance. Asset quality and leverage have a negative and significant effect, while firm size has a positive and significant effect on bank financial performance. Future research is expected to analyze other factors, both financial and non-financial, that may influence banking performance.
Co-Authors Abdul Haeba Ramli Adam Apriansyah Anggraeni, Abellia Septri Anggraeni, Adilla Dewi Siti Patimah Fahmi Tamzil Farhan Adam Ramadhan Gilang Pratama Muniroh Muniroh Muniroh, Muniroh Noviany, Fanny Ros Elvita Gori Setiyati, Rita Shakila Puja Meisye Shine, Jeiver Sofyan, Joel Faruk Tamzil, Fahmi Tantri Yanuar Rahmat Syah Wicaksana, Harits Hijrah