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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) SULTANIST: Jurnal Manajemen dan Keuangan JMK Jurnal Manajemen dan Kewirausahaan Journal Koperasi Dan Manajemen ProBisnis : Jurnal Manajemen Jurnal Sistem Informasi dan Manajemen Nusantara Economics and Entrepreneurships Journals
Rahman, Iradah
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Service and Digital Marketing as Sustainability in MSMEs Rahman, Iradah; Puji Handayati; Arief Noviarakhman Zagladi
JOURNAL KOPERASI DAN MANAJEMEN Vol 4 No 02 (2023): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52838/komastie.v4i02.204

Abstract

There are so many micro, small and medium enterprises in Indonesia. They are the backbone of Indonesia's economy. And petshop is an MSME that participates in coloring the Indonesian economy which is currently increasingly spreading. Small business owners may struggle to stay survive with a variety of conditions. Strategy is one of the keys to business success. And information technology is growing rapidly the last 10 years. So, the strategy must be collaborated with this information technology. To understand this, researchers investigated the strategy carried out by Alkautsar Petshop as a business in MSMEs, starting from its establishment to the present. The results show that a business needs to adapt to external and internal conditions in its business. This can be seen from the strategy used by petshop owners, by digital marketing and excellent service. Gradually since its establishment until now, therefore the petshop can last up to 3 years
Assistance in Developing Market Economics Teaching Modules for Teachers at the Indonesian School Davao, Philippines Sulistyowati, Raya; Nuswantara, Dian Anita; Indriastuti, Herning; Setyawati, Amelia; Sugangga, Rayyan; Sugangga, Amelia; Rahman, Iradah; Sudarjo; Dirgantari, Puspo Dewi; Zukhruf, Ratu Dintha Insyani; Banu, Syahar
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 1 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.008.1.08

Abstract

This international community service program aims to enhance teachers' skills in developing market economics teaching modules at the Indonesian School in Davao, Philippines. The program includes a series of workshops and intensive mentoring sessions for teachers, focusing on developing market economics teaching materials that align with the curriculum and local context. The approach involves problem identification, preparation, and coordination, activity socialization, implementation through online and offline mentoring, group discussions, and ongoing evaluation to ensure that the knowledge and skills acquired can be effectively applied. The program results significantly improve teachers' ability to design innovative and relevant teaching modules and an increased understanding of market economics concepts. Other positive impacts include establishing a more robust collaborative network between educators in both countries and enhancing the quality of economics education at the Indonesian School in Davao, Philippines. The program has successfully created a more interactive and engaging learning environment for students.
EVALUASI USER EXPERIENCE DALAM ASPEK USABILITY PADA APLIKASI TUNE MAP Sugangga, Rayyan; Noviandri, Noviandri; Nathasia, Novi Dian; Irshandy, Daffa Setyo; Rahman, Iradah
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.905

Abstract

Tune Map is a mobile application to empower people with mobility impairments, by providing them with information on city accessibility provided by sighted citizens. Tune Map is an android-based application designed to allow urban residents to report on the condition of their sidewalks, especially the presence of accessibility lanes. The development of the Tunemap Application stopped for 3 years and it is planned that development will resume. This study aims to determine the results of usability testing and the results of User Experience (UX) evaluation of the Tunemap application. The method used is a combination of the Usability Testing method and the WebQual 4.0 method, which allows a more thorough evaluation of application usability based on testing and direct observation and user perception. The results of the usability testing evaluation show things that need to be improved, especially related to the response code “404” and “400” which is fairly large, then from the evaluation based on user feedback shows things that need to be improved, especially related to detailed information and application design and the addition of tracking features or history of routes that have been traveled. The implications of this research can be an improvement or improvement related to the usability of the Tune Map application that can help the mobility of the blind.
A Preliminary Study on the Impact of Passion and Financial Literacy on Pet Shop Business Performance Rahman, Iradah; Sugangga, Rayyan; Santoso, Syahana Revi
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This qualitative case study explores the influence of financial literacy and entrepreneurial passion on the success of a micro pet shop business. Data were collected through an in-depth interview with the business owner to understand how internal factors shape financial behavior and business outcomes. The findings highlight that a strong emotional attachment to the business enhances the practical application of financial and digital competencies. Financial literacy is reflected in disciplined behaviors such as budgeting, saving, and making informed financial decisions, while digital literacy supports customer interaction and operational effectiveness. Together, these capabilities contribute to improvements in profit, capital growth, and market expansion. The study suggests that in niche sectors like pet retail, the integration of passion, financial knowledge, and digital skills is crucial for long-term sustainability. As an initial investigation, this research offers a foundation for broader studies involving more diverse MSME participants.
THE ROLE OF DIGITALIZATION IN MICRO SMALL ENTERPRISES (STUDY ON SMALL ENTERPRISES IN MALANG CITY) Sugangga, Rayyan; Rahman, Iradah; Hermawan, Agus; Wardana, Ludi Wishnu; Banu , Syahar; Putri, Erna D. S.; Malik, Mochammad M.
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.25

Abstract

This article is prepared based on observations at small micro enterprises in Malang City, accompanied by literature review with the aim of knowing the condition of digitalization in micro small businesses. The results of observations in a small scope in Malang City, it appears that the use of digital marketing is not optimal from micro small businesses. Usage tends to be limited to Whatsapp, while the use of social media such as Instagram is still limited to using its features. The results of this study show that assistance and training are needed for micro small businesses in Malang City in terms of the use of digital technology, including in terms of digital marketing.
Literature Study of Stock Investment Risk Analysis for Beginner Investors Sugangga, Rayyan; Rahman, Iradah; Makaryanawati, Makaryanawati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 1 (2024): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i1.5352

Abstract

Awareness of investment has been owned by all parties, including young people who unfortunately still do not understand the risks of investment. This can certainly have a negative impact that is far from the expectations or objectives of the investment itself. This article was compiled using a literature review based on the Google Scholar database for the period 2014-2024, with one of the objectives to study the risks often experienced by novice investors. The results of the literature review show that investment decisions whose decision making is ideally rational, but often become irrational and this condition is very relevant to various theories such as the theory of Efficient Market Hypothesis (EMH), the theory of Behavioral Finance, the Theory of Planned Behavior.
BUSINESS SUSTAINABILITY MODEL OF THE MSME SECTOR IN INDONESIA: THE ROLE OF FINANCIAL LITERACY, INNOVATION CAPABILITY, AND KNOWLEDGE MANAGEMENT AS PREDICTORS Setyawati, Amelia; Sugangga, Amelia; Rahman, Iradah; Mirando, Uditha
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.759

Abstract

This research aims to develop a business sustainability model in Indonesia's Micro, Small and Medium Enterprises sector by examining the role of financial literacy, innovation capability and knowledge management as the main predictors. The research method uses a quantitative survey design involving 350 MSME players in various industrial sectors in Indonesia. Data was collected through a structured questionnaire, which was analysed using the Structural Equation Modelling (SEM) technique to test direct and indirect relationships between variables. The research results show that financial literacy, innovation capability, and knowledge management positively and significantly influence the sustainability of MSME businesses, both partially and simultaneously. These findings provide practical implications for MSME actors and policymakers to prioritise capacity-building programs in these three areas to build a stronger sustainability foundation. In addition, this research enriches the literature regarding strategies for strengthening MSMEs in developing countries, while also opening opportunities for further studies that integrate external factors such as government support and digital technology within the framework of business sustainability models.
Co-Authors Agus Hermawan AMELIA SETYAWATI, AMELIA Arief Noviarakhman Zagladi Banu , Syahar Dian Anita Nuswantara Herning Indriastuti Irshandy, Daffa Setyo Ludi Wishnu Wardana Makaryanawati Malik, Mochammad M. Mirando, Uditha Novi Dian Nathasia Noviandri, Noviandri Puji Handayati Puspo Dewi Dirgantari Putri, Erna D. S. Raya Sulistyowati Santoso, Syahana Revi Sudarjo Sugangga, Amelia Sugangga, Rayyan Syahar Banu, Syahar Zukhruf, Ratu Dintha Insyani