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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) SULTANIST: Jurnal Manajemen dan Keuangan
Sugangga, Amelia
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Assistance in Developing Market Economics Teaching Modules for Teachers at the Indonesian School Davao, Philippines Sulistyowati, Raya; Nuswantara, Dian Anita; Indriastuti, Herning; Setyawati, Amelia; Sugangga, Rayyan; Sugangga, Amelia; Rahman, Iradah; Sudarjo; Dirgantari, Puspo Dewi; Zukhruf, Ratu Dintha Insyani; Banu, Syahar
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 1 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.008.1.08

Abstract

This international community service program aims to enhance teachers' skills in developing market economics teaching modules at the Indonesian School in Davao, Philippines. The program includes a series of workshops and intensive mentoring sessions for teachers, focusing on developing market economics teaching materials that align with the curriculum and local context. The approach involves problem identification, preparation, and coordination, activity socialization, implementation through online and offline mentoring, group discussions, and ongoing evaluation to ensure that the knowledge and skills acquired can be effectively applied. The program results significantly improve teachers' ability to design innovative and relevant teaching modules and an increased understanding of market economics concepts. Other positive impacts include establishing a more robust collaborative network between educators in both countries and enhancing the quality of economics education at the Indonesian School in Davao, Philippines. The program has successfully created a more interactive and engaging learning environment for students.
STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Setyawati, Amelia; Sugangga, Amelia; Yudhyani, Eka; Febrina, Reni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.642

Abstract

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.
ANALYSIS OF THE RELATIONSHIP BETWEEN DIGITAL MARKETING AND COMPETITIVE ADVANTAGE OF MSMEs IN INDONESIA: AN EMPIRICAL STUDY IN THE CREATIVE SECTOR Setyawati, Amelia; Sugangga, Amelia; Annisa, Rosalina Nur; Setiyawami, Setiyawami; Ogunjemilua, Emmanuel Makanjuola
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.722

Abstract

This study aims to analyze the relationship between digital marketing, entrepreneurial ecosystem, and knowledge management on the competitive advantage of micro, small, and medium enterprises (MSMEs) in the creative sector in Indonesia. This study uses a quantitative approach with a survey method on MSME actors in the creative sector in various regions in Indonesia. The research sample consisted of 180 respondents selected through purposive sampling techniques. The data obtained were analyzed using multiple regression techniques to test the causal relationship between the variables studied. The results of the research data analysis concluded that digital marketing, entrepreneurial ecosystem, and knowledge management have a positive and significant effect on competitive advantage. The conclusion of this study confirms that digital marketing can increase market reach and promotion effectiveness. A strong entrepreneurial ecosystem, characterized by policy support, access to funding, and business networks, contributes to creating sustainable competitiveness for MSMEs. In addition, good knowledge management allows MSMEs to manage information and skills more optimally. These findings provide implications for stakeholders in encouraging digitalization strategies, strengthening the entrepreneurial ecosystem, and knowledge management to strengthen the competitiveness of creative sectors of MSMEs in Indonesia.
BUSINESS SUSTAINABILITY MODEL OF THE MSME SECTOR IN INDONESIA: THE ROLE OF FINANCIAL LITERACY, INNOVATION CAPABILITY, AND KNOWLEDGE MANAGEMENT AS PREDICTORS Setyawati, Amelia; Sugangga, Amelia; Rahman, Iradah; Mirando, Uditha
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.759

Abstract

This research aims to develop a business sustainability model in Indonesia's Micro, Small and Medium Enterprises sector by examining the role of financial literacy, innovation capability and knowledge management as the main predictors. The research method uses a quantitative survey design involving 350 MSME players in various industrial sectors in Indonesia. Data was collected through a structured questionnaire, which was analysed using the Structural Equation Modelling (SEM) technique to test direct and indirect relationships between variables. The research results show that financial literacy, innovation capability, and knowledge management positively and significantly influence the sustainability of MSME businesses, both partially and simultaneously. These findings provide practical implications for MSME actors and policymakers to prioritise capacity-building programs in these three areas to build a stronger sustainability foundation. In addition, this research enriches the literature regarding strategies for strengthening MSMEs in developing countries, while also opening opportunities for further studies that integrate external factors such as government support and digital technology within the framework of business sustainability models.
Co-Authors AMELIA SETYAWATI, AMELIA Annisa, Rosalina Nur Dian Anita Nuswantara Eka Yudhyani, Eka Febrina, Reni Herning Indriastuti Mirando, Uditha Ogunjemilua, Emmanuel Makanjuola Puspo Dewi Dirgantari Rahman, Iradah Raya Sulistyowati Setiyawami Setiyawami Sudarjo Sugangga, Rayyan Syahar Banu, Syahar Zukhruf, Ratu Dintha Insyani