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All Journal Jurnal Komunikasi jurnal niara Persepsi : Communication Journal Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Kumawula: Jurnal Pengabdian Kepada Masyarakat Source: Jurnal Ilmu Komunikasi PERSPEKTIF CENDEKIA : Jurnal Ilmu Pengetahuan Journal of Digital Marketing and Communication Satwika: Jurnal Pengabdian kepada Masyarakat Jurnal Spektrum Komunikasi Comdent: Communication Student Journal Jurnal Abdimas Dosma
Putri, Maulina Larasati
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Role of Public Relations of Universitas Negeri Jakarta as a Communication Facilitator on Social Media Instagram @unj_official Putri, Dinda Nabilahzahra; Safitri, Dini; Putri, Maulina Larasati
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14256

Abstract

This study aims to find out the role of public relations as a communication facilitator on Instagram @unj_official social media for information dissemination. In this case, public relations had an important role to be able to convey information so that it can be well received and fulfill the information needed by the public about the organization. Is based on one of the roles of public relations, namely as a communication facilitator for the organization and its public. This study uses a descriptive qualitative method because the author wants to provide an overview to be able to explain what happened. Data collection techniques using interviews, observation, and documentation. The results of this study are that the Public Relations of the Universitas Negeri Jakarta had a role in providing communication facilities between the Universitas Negeri Jakarta and the public through social media, but it is not optimal in answering questions from followers of the Instagram account @unj_official
EDUKASI MENJAGA KELESTARIAN LINGKUNGAN HIDUP MELALUI STORY TELLING KEPADA ANAK-ANAK DI LINGKUNGAN CILIWUNG Sary, Marisa Puspita; Wijayanti, Vera; Putri, Maulina Larasati; Sutiyono, Citra Amalia Putri; Aulia, Farah
JURNAL ABDIMAS DOSMA (JAD) Vol. 5 No. 1 (2026): Januari
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

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Abstract

The Ciliwung River is one of the most polluted rivers in Indonesia, which is caused by low public awareness in maintaining environmental cleanliness. This service activity aims to increase the awareness of children living around the Ciliwung River on environmental issues through an educational approach based on storytelling. The method used is community education by instilling environmental conservation values in an interactive and fun way. Through stories, children are invited to understand the impact of pollution and the importance of protecting the river ecosystem. The results of the activity showed the high enthusiasm of the participants, as well as the emergence of new enthusiasm and awareness in maintaining environmental cleanliness. This approach proved to be effective in fostering awareness from an early age, so that it is expected to form a generation that cares more about the preservation of the environment around them.
Influence Celebrity Endorser Atta Halilintar on Purchasing Decisions Through Brand Image as an Intervening Variable on Byond Productsby Indonesian Islamic Bank Fadillaturohman, Muhammad; Putri, Maulina Larasati; Anindhita, Wiratri
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29833

Abstract

The rapid development of digital technology has changed the marketing landscape and promotional strategies in Indonesia. One of the prominent phenomena is the use of celebrity endorsers as an effective marketing communication strategy to improve brand image and encourage consumer purchasing decisions. BSI utilizes a marketing strategy through celebrity endorsers as its communication media. Atta Halilintar, as one of the influencers with a large follower base on social media, is believed to be able to provide a significant influence on consumer purchasing decisions, especially among the younger generation. However, this communication strategy of using celebrity endorsers raises important questions about the extent to which Atta Halilintar is effective in influencing consumer purchasing decisions for BYOND products. The study was conducted using a quantitative method through questionnaire data collection and mediation data processing with Smart PLS.03, based on a sample size of 100 taken using a random sampling method from 1,1 million Instagram followers of the Bank Syariah Indonesia account. The results of the study show that there is a significant influence of mediation between the application of the Celebrity Endorser variable as variable X on the Purchase Decision as variable Y through Brand Image as variable Z. This is proven by the results of the hypothesis test that Ho1 is rejected and Ha1 is accepted with a T-statistic value of 2.908 T-table 1.660 or an influence through mediation of 10% and a P-Value of 0.004 0.05
PEMAKNAAN HUMOR SEBAGAI PESAN KOMUNIKASI DALAM REALITY SHOW “ARE YOU SURE?” SEASON 1 Mirda, Dina; Putri, Maulina Larasati
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i3.9894

Abstract

ABSTRACT Humor is one form of communication message that is effective in attracting audience attention, particularly in entertainment programs such as reality shows. The reality show Are You Sure? season 1, featuring one of BTS members, presents light, natural, and spontaneous humor through interactions among the cast, which are interpreted in various ways by viewers. This study aims to analyze audience interpretations of humor as a communication message and the process of message reception based on Stuart Hall’s reception analysis. The research employs a qualitative method with a reception analysis approach that classifies audience positions into three categories: dominant, negotiated, and oppositional. Data were collected through online interviews with informants. The results show that both informants occupy a dominant-hegemonic position, meaning they fully accept the messages conveyed in the show. Humor is interpreted in line with the producers’ intentions, functioning not only as entertainment but also as a communication medium that represents authenticity, warmth of interaction, and social closeness between the cast and the audience. Additionally, differences in interpretation are influenced by factors such as cultural background, humor preferences, and emotional attachment to the performers. This study concludes that humor in reality shows plays a significant role as a medium for conveying social messages, shaping meaning, and strengthening symbolic bonds between idols and their fans. ABSTRAK Humor merupakan salah satu bentuk pesan komunikasi yang efektif dalam menarik perhatian penonton, khususnya dalam program hiburan seperti reality show. Reality show Are You Sure? season 1 yang diperankan oleh salah satu member BTS menampilkan humor ringan, alami, dan spontan melalui interaksi antar pemain yang dimaknai beragam oleh penonton. Penelitian ini bertujuan untuk menganalisis pemaknaan penonton terhadap humor sebagai pesan komunikasi serta proses penerimaan pesan berdasarkan analisis resepsi Stuart Hall. Metode yang digunakan adalah kualitatif dengan pendekatan analisis resepsi yang mengklasifikasikan posisi penonton ke dalam tiga kategori, yaitu dominan, negosiasi, dan oposisi. Data diperoleh melalui wawancara daring terhadap narasumber. Hasil penelitian menunjukkan bahwa kedua narasumber berada pada posisi dominan-hegemoni, yaitu menerima sepenuhnya pesan yang disampaikan dalam tayangan. Humor dimaknai sesuai dengan tujuan pembuat acara, tidak hanya sebagai hiburan, tetapi juga sebagai sarana komunikasi yang merepresentasikan keaslian diri, kehangatan interaksi, dan kedekatan relasi sosial antara pemain dan penonton. Selain itu, perbedaan pemaknaan dipengaruhi oleh faktor latar belakang budaya, selera humor, dan kedekatan emosional dengan pemain. Penelitian ini menyimpulkan bahwa humor dalam reality show berperan penting sebagai media penyampaian pesan sosial yang mampu membentuk makna serta memperkuat ikatan simbolik antara idol dan penggemar.
Co-Authors Abdullah, Haikal Syahid Andi Putri Alifiah Aulia, Najla Zahrani Azzahra, Rahma Bimantoro, Anggana Aletta Christdiyatmiko, Alron Ebenhaezer Darmawan, Nelfina Fadillaturohman, Muhammad Farah Aulia, Farah Firanti, Dinda Ayu Hakim, Faiha Zhafira Marisa Puspita Sary Mega Fatimah Rosana Mirda, Dina Novanra, Fahira Prananingrum, E. Nugrahaeni Putri, Amanda Kanary Putri, Angieta Dewati Putri, Dinda Nabilahzahra Putri, K.Y.S. Putri, Rizki Anindia Sutiyono, Citra Amalia Putri SUTJIPTO, VERA WIJAYANTI Wijayanti, Vera Wiratri Anindhita, Wiratri Wowor, Hana Aviela Fedria