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Journal : DFAME Digital Financial Accounting Management Economics Journal

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN D’JUGURAN PURBALINGGA Rindang Pambudi, Fajar; Pratiwi, Agustin Riyan; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.9

Abstract

Every businessman desires to have a large number of customers and earn maximum income with the presence of repeated purchases of products, so the purchase decision is very important for the well-being of the business. There was a Purbalingga Food Center, making the consumers of Angkringan D’juguran Purbalinda switch to make purchases in the place, so that consumers in Angringan D'juguran purbalingga suffered a decline. This research aims to find out the impact of the quality of service and price on the purchase decision in Angkringan D’juguran Purbalingga. The population in this study is all consumers who have ever made repeated purchases in D’juguran Purbalingga and the determination of the sample with the Slovin formula resulted in 96 respondents. Data collection is done using a Google form questionnaire using random sampling. The researchers used a quantitative method with a double regression analysis technique performed using the SPSS program version 26. Based on the results of this research, it was concluded that the quality of service and the price partially had a significant positive influence on the purchase decision. The result, can be used by Angkringan D’juguran Purbalingga to improve the quality of its services and provide the best price to consumers, so that consumers can make a purchase decision with maximum.
PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN PURBALINGGA Yuliantika, Dewi; Pratiwi, Agustin Riyan; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.14

Abstract

he Regional Drinking Water Company (PDAM) of Purbalingga Regency has received criticism and complaints from customers regarding the quality of service which is considered unsatisfactory. Based on observations and data obtained, there were 1,095 customer complaints from PDAM Purbalingga regarding pipe leaks or damage, water flow congestion and other problems. In addition, the employees of the Purbalingga Regency PDAM received less encouragement from the leadership and there were several employees of the Purbalingga Regency PDAM from various divisions who left their jobs or did not come to work. This study aims to determine the extent to which the influence of leadership variables, work motivation and organizational culture affect employee performance. This study used a descriptive method with a quantitative approach with the help of SPSS version 26.0. This study used multiple linear regression analysis. The size of the number of samples in this study was determined using the slovin formula, so that the sample used was 61 respondents from PDAM Purbalingga Regency. Primary data collection using a questionnaire. The sampling technique uses simple random sampling. The results of this study indicate that the leadership variable has no effect on employee performance with a significant value of 0.562, the work motivation variable has no effect on employee performance with a significant value of 0.067, and the organizational culture variable has a positive and significant effect on employee performance with a significant value of 0.000. Employee performance can run well if the company can provide leadership, motivate employees and create a good organizational culture.
Pendekatan Inteligent Capital Dan Digital Literacy Terhadap Resiliensi Umkm, Studi Pada Daerah Pedesaan Di Purbalingga Pratiwi, Agustin Riyan; Hendrawan, Martin; Wulan, Tyas Rahayu
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 4 (2025): November
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i4.312

Abstract

Economic uncertainty highlights the importance of strengthening micro, small, and medium enterprises (MSMEs) resilience as a key pillar of a resilient economy. Existing studies on MSME resilience mainly emphasize external factors such as government policy, collaboration, and business strategies, while internal intangible resources remain underexplored. This study aims to analyze the effect of intellectual capital on MSME resilience, with digital literacy as a mediating variable. This research adopts a quantitative approach using survey data collected from rural MSME actors. Data analysis was conducted using multiple regression and mediation analysis. The results show that intellectual capital has a significant positive effect on MSME resilience. Intellectual capital also significantly influences digital literacy, which in turn positively affects MSME resilience, indicating that digital literacy partially mediates the relationship between intellectual capital and MSME resilience. These findings suggest that strengthening intellectual capital enhances MSME resilience both directly and indirectly through digital literacy. This study contributes to the literature by integrating intellectual capital and digital literacy into a resilience framework. Practically, the findings imply that MSME development policies should prioritize capacity building and digital literacy to foster sustainable resilience, particularly in rural areas.