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Juliastuti, Dyah
Universitas Ichsan Satya
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Aptisi Transactions on Management

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Understanding Consumer Acceptance of AI in the Leisure Economy: A Structural Equation Modeling Approach Susilawati; Juliastuti, Dyah; Hardini, Marviola
APTISI Transactions on Management (ATM) Vol 8 No 3 (2024): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i3.2348

Abstract

This research examines the determinants of consumer acceptance of artificial intelligence (AI) in the leisure economy, using a structural equation model to analyze responses from 560 participants. The study focuses on several psychological factors: Perceived Ease of Use (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Perceived Value (PV), and Habit (HB), and their impact on Behavioral Intention (BI) to adopt AI technologies. Results indicate significant influence of six constructs (PE, FC, SI, PV, HM, HB) on BI, with the exception of one hypothesis. The research also assesses the role of Personal Innovativeness in enhancing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model's predictive accuracy. This study contributes to understanding AI adoption in leisure, offering valuable insights for AI application development and marketing strategies in this sector.
Co-Authors Alexandrina, Elke Anastasya, Luna Anggraini, Lita Asep Sutarman Asri asri Astrieta, Dhea Ayunanda Beata Rivani Candra Putra Cesna, Galih Putra Dean, Judith DEWI ANGGRAINI Dewi Anggraini Faridah, Ida Fitzgerald, Lisa Garcia, Ava Hadi Nugroho Hadi Nugroho Hadi Nugroho Hikam, Ihsan Nuril Ida Farida Istiqomah Yati Judith Dean Liana Pramesti Pramesti Lisa Fitzgerald Lucy Patricia Pasha MARDIANA Marviola Hardini Mira Suminar Mistiani Puspitasari Muti, Rifqa Nabila Mutiara Mutiara Nasution, Lina A. Nerli Adria Sinabutar Ovaliani Putri, Claudia Pokkali, Krishna Chaitanya Pramesti , Liana Pramesti Prawesti, Aprilia D. Purwanti, Heni Rivani, Beata Rizkia, Adisyah Rosali, Talia ROYANI ROYANI Sana, Eirene Setiowati, Retno Setyowati Setyowati So, Winnie KW. Suminar, Mira Susilawati Susilawati, Susilawati Talia Rosali Tias Nuri Febriyan Williams, Jacob Yati Afiyanti Yogie Erlangga Haq