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Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan Satria Mirsya Affandy Nasution; Asrizal Efendy Nasution; Muhammad Taufik Lesmana
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 24, No 2 (2023): OKTOBER 2023 - MARET 2024
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v24i2.16640

Abstract

Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience.Method –Sampling was carried out using purposive sampling through an accidental technique, where the samples taken were coincidental but met the criteria, namely having a history of using online transportation applications, with a total sample of 200 people in the Medan City area. Data was collected through questionnaires and data analysis techniques using Structural Equation Modeling - Part Least Square (SEM-PLS).Findings – The analysis shows that the price, promotion and service quality variables partially have a positive and significant effect on consumer decisions to use Gojek in Medan. However, the convenience variable only significantly influences consumers' decisions to use the service.Originality (Novelty) –This research focuses on user decisions in the context of online transportation and an in-depth study of critical factors, such as price, promotion, service quality and convenience. Uniqueness is also seen in combining key variables and understanding the influence of convenience in online transportation.Implications – To improve consumer decisions to use online transportation, companies must focus on pricing strategies, promotions, and improving service quality. Even though convenience is insignificant, companies can still consider improving this aspect. These findings provide a basis for companies to design more effective marketing strategies according to consumer preferences.
PENGARUH KOMPETENSI DAN PELATIHAN KERJA TERHADAP KINERJA TENAGA PENDAMPING DESA KAB. SERDANG BEDAGAI DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING Muhammad Taufik Lesmana; Mutiara Fadilah Amriani; Asrizal Efendy Nasution
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 2 (2026): April
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the influence of competence and job training on the performance of Village Facilitators, as well as to test the role of motivation as an intervening variable. This study uses a quantitative method with the Partial Least Square (PLS) approach and involves 52 respondents who are village facilitators in Serdang Bedagai Regency. Data collection techniques through interviews and questionnaires. The results of the study indicate that competence has a significant effect on performance, job training has a significant effect on performance, competence does not have a significant effect on motivation, job training has a significant effect on motivation, motivation has a significant effect on performance, competence does not have a significant effect on the performance of village facilitators in Serdang Bedagai Regency through motivation as an intervening variable, and job training does not have a significant effect on the performance of village facilitators in Serdang Bedagai Regency through motivation as an intervening variable. .
Work-Life Balance, Work Engagement and Employee Performance: An Examining the Mediating Role of Job Satisfaction Iswanda Imawan; Muhammad Taufik Lesmana; Muslih Muslih
International Journal of Business Economics (IJBE) Vol 5, No 2 (2024): MARCH - AUGUST 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v5i2.18210

Abstract

Purpose -This research examines the effect of work-life balance and work engagement on employee performance through job satisfaction at the Belawan Branch of the Multi Terminal Sub Pelindo.Method -The approach used in this research is an associative quantitative approach. This study's population was all Pelindo Multi Terminal Sub Belawan Branch employees. The sample in this study used a saturated sample method totaling 98 employees at the Belawan Branch of the Pelindo Multi Terminal Sub Branch. Data collection techniques in this research used interviews and questionnaires. The data analysis technique uses a quantitative approach using SEM-PLS.Findings -The results of this research show that work-life balance, work engagement, and job satisfaction have a positive and significant effect on employee performance, work-life balance, and work engagement have a positive and significant effect on job satisfaction, work-life balance, and work engagement have a positive and significant effect on employee performance through Job satisfaction at Sub Pelindo Multi Terminal Belawan Branch.Originality/Novelty - Combining two main concepts, namely work-life balance and work engagement, in one research model can provide a deeper understanding of the complexity of the relationship between the variables of work-life balance, work engagement, job satisfaction, and employee performance.Implications -This research has shown that job satisfaction mediates the influence of work-life balance and work engagement on employee performance. Recommendations for further research include analyzing or using the job satisfaction variable as an independent variable, not a mediating variable.
Analysis of Factors Affecting the Performance of Lecturers in Conducting Research: A Case Study on Private Universities in Medan Muhammad Taufik Lesmana; Asrizal Efendy Nasution
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 2 (2020): July 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i2.845

Abstract

The purpose of this research is to find out and analyze the effect of competence, organizational commitment, leadership and motivation on lecturers' performance in conducting research. This research is descriptive associative. The object is permanent lecturers at private universities in Medan City. The results of this study stated that partially the variables of competence, leadership and motivation have a significant and positive effect on the performance of lecturers in conducting research, while the variable of organizational commitment has no significant and positive effect. Simultaneously the competency, organizational commitment, leadership and motivation variables have a positive and significant effect on the performance of lecturers in conducting research.