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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Proceeding International Seminar of Islamic Studies Jurnal SALMAN : Sosial dan Manajemen
Satria Mirsya Affandy Nasution
Universitas Muhammadiyah Sumatera Utara
Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Efek Mediasi Customer Engagement pada Pengaruh Brand Performance Terhadap Repeat Purchase Pengguna Sepeda Motor Yamaha di Kota Medan Satria Mirsya Affandy Nasution; Jufrizen Jufrizen; Muhammad Elfi Azhar
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 4, No 2 (2020): Oktober 2020
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v4i2.1195

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Performance terhadap Repeat Purchase, menganalisis pengaruh Brand Performance terhadap Customer Engagement, menganalisis pengaruh Customer Engagement terhadap Repeat Purchase dan untuk menganalisis peran Customer Engagement dalam memediasi pengaruh Brand Performance terhadap Repeat Purchase Pengguna Sepeda Motor Yamaha di Kota Medan.  Penelitian ini dapat digolongkan sebagai penelitian sebab akibat (Causal Research). Lokasi penelitian ini di kota Medan dengan subjek masyarakat kota Medan yang menggunakan sepeda motor Yamaha. Adapun populasi dalam penelitian ini adalah pelanggan dari Yamaha di Kota Medan. Teknik pengambilan sampel pada penelitian ini menggunakan teknik non probability sampling, dimana semua populasi tidak memiliki peluang yang sama untuk menjadi responden dan pengambilan sampel didasarkan pada pertimbangan peneliti. Sedangkan yang menjadi sumber data dalam penelitian ini adalah sumber data primer. Teknik pengumpulan data yang digunakan yaitu wawancara, kuesioner dan studi dokumentasi.  Pengujian hipotesis yang ada pada penelitian ini dilakukan dengan menggunakan teknik path analysis.  Hasil penelitian menunjukkan bahwa Brand Performance berpengaruh langsung terhadap Customer Engagement, Customer Engagement berpengaruh langsung terhadap Repeat Purchase  dan Brand Performance berpengaruh langsung terhadap Repeat Purchase. Brand Performance tidak berpengaruh terhadap Repeat Purchase melalui Customer Engagement Pengguna Sepeda Motor Yamaha di kota Medan
The effect of price and service quality on customer satisfaction and loyalty customer waroeng steak and shake Medan Satria Mirsya Affandy Nasution
Proceedings of AICS - Social Sciences Vol 7 (2017): 7th AIC in conjuction ICMR 2017 Universitas Syiah Kuala October 2017
Publisher : Proceedings of AICS - Social Sciences

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Abstract

Waroeng Steak Shake Medan is one of culinary businesses in Medan. The increase in customer loyalty at Waroeng Steak Shake Medan, is influenced by the variable of price in which determining the price provides understanding, influence, and improves bad customer loyality. The objective of the research was to examine and analyze the influence of price and service quality on customer satisfaction which, in turn, influenced customer loyality at Waroeng Steak Shake Medan, North Sumatra. The research used descriptive quantitative method with associative explanation approach. The study was conducted from July 2017 to August 2017. The population was 5,859 customers who were accidentally met by the researcher, based on Slovin formula, and 374 of them were used as the sampling, taken by using accidental sampling technique and path analysis. The result of the research showed that the variable of price had positive and significant influence on customer satisfaction, service quality had positive and significant influence on customer satisfaction, price and service quality simultaneously had positive and significant influence on customer satisfaction, price had positive and significant influence customer loyality, service quality had positive and significant influence on customer loyality, price had positive and significant influence on customer loyality  through customer satisfaction, and service quality had positive and significant influence on customer loyality through customer satisfaction.
PEMBINAAN PENGELOLAAN MANAJEMEN USAHA DAN E-MARKETING PADA PELAKU USAHA INDUSTRI MIKRO PENGRAJIN SEPATU DI KECAMATAN MEDAN DENAI Muhammad Irfan Nasution; Muhammad Andi Prayogi; Satria Mirsya Affandy Nasution
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 23, No 2 (2017): APRIL - JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v23i2.7028

Abstract

                                                         AbstrakKegiatan program pengabdian masyarakat dari Lembaga Pengabdian Pada Masyarakat (LPPM) Universitas Muhammadiyah Sumatera Utara ini bertujuan untuk melakukan Pembinaan Pengelolaan Manajemen Usaha dan E-Marketing pada Pelaku Usaha Industri Mikro Pengrajin Sepatu di Kecamatan Medan Denai.  Kegiatan pengabdian masyarakat ini melibatkan pengrajin Sepatu yang akan menjadi Mitra pengabdian masyarakat yaitu Jondy Shoes dan Whindy Shoes. Pengabdian masyarakat ini dilaksanakan selama 8 (delapan) bulan dengan target luaran utama adalah publikasi jurnal ilmiah pengabdian masyarakat, memperoleh ijin usaha, mempunyai website dann peningkatan wawasan dan keterampilan. Metode yang digunakan dalam kegiatan pengabdian masyarakat  ini adalah  pendekatan partisipatif, pendekatan kognitif, pendekatan afektif dan pendekatan keterampilan dan tahapan tahapan yang digunakan adalah persiapan, investigasi, transformasi. Incubation, verification, implementation, evaluasi, pengembangan secara bertahap yang dimulai dengan Plan, do, action, check. Selanjutnya para mitra sudah mempunyai email dan webblog sebagai sarana promosi usaha yang mitra jalankan dan sudah memiliki izin usaha dan telah terdaftar di Dinas Koperasi Kota medan. Kata Kunci: manajemen usaha, e-marketing                                                        AbstractThe activities of the public service program of the community service Society or LP2M Univesity of Muhammadiyah Sumatera Utara aims to perform the construction Management Business Management and E-Marketing in Micro Industry Trade Craftsmen shoes in Medan Denai. This outreach activities involving craftsmen shoes that will become a partner of public service i.e. Jondy Whindy Shoes and Shoes. Public service was conducted for 8 (eight) months with the outer primary target was the publication of the scientific journal public service, obtaining a business license, have increased insight and dann website skills. Methods used in this outreach activity is a participatory approach, the approach of cognitive, affective and approach the approach phase and stage skills used are preparation, investigation, transformation. Incubation, verification, implementation, evaluation, development gradually, beginning with a Plan, do, check, action. Furthermore the partners already have email and webblog as a means of promotion of the business partners who run and already have a business license and has been registered with the Department of Cooperatives of medan Keywords: Business Management, E-Marketing
Pengaruh Harga, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Piaggio Di Kecamatan Medan Marelan Satria Mirsya Affandy Nasution; Wiby Ferdi Hendrawan.
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Publisher : Fisarrearch

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Abstract

This study aims to analyze the effect of price on the purchase decision of a Piaggio motorcycle in the Medan Marelan sub-district. To analyze the effect of brand image on purchasing decisions for Piaggio motorbikes in Medan Marelan sub-district. To analyze the effect of promotion on the purchase decision of a Piaggio motorcycle in the Medan Marelan sub-district. To analyze the effect of price, brand image and promotion on purchasing decisions of Piaggio motorbikes in Medan Marelan sub-district. The data collection technique used in this study was to use a questionnaire. The analysis technique used is multiple linear regression, classical assumption test, t test, F test and coefficient of determination. The results showed that partially, each variable of Brand Image Price and Promotion had an effect on the Purchase Decision of a Piagiio Motorbike in Medan District and simultaneously, the variable of Brand Image Price and Promotion had an effect on the Purchase Decision of a Piagiio Motorcycle in Medan Marelan District.
THE INFLUENCE OF THE MARKETING MIX ON DECISIONS PURCHASE OF ITEMS ON THE SHOPEE APPLICATION Fahrozi Silaban; Satria Mirsya Affandy Nasution
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This study is to determine and analyze the effect of Product, price, place, promotion, physical evidence variables on purchasing decisions on the Shopee Application. Either partially or simultaneously. This study uses a quantitative approach. The analysis technique used is a multiple linear analysis technique. The results of this study conclude that partially there is a significant effect of the Product variable on the Purchase Decision of the Shopee Application on FEB Students, University of Muhammadiyah North Sumatra. The results of this study conclude that partially there is a significant effect of the price variable on the Purchase Decision on the Shopee Application for FEB Students, University of Muhammadiyah North Sumatra. The results of this study conclude that partially there is a significant effect of the Place variable on the Purchase Decision on the Shopee Application for FEB Students, Muhammadiyah University, North Sumatra. The results of this study conclude that partially there is no significant effect of the promotion variable on the Purchase Decision on the Shopee Application for FEB Students, Muhammadiyah University of North Sumatra. The results of this study conclude that partially there is no significant effect of the physical evidence variable on the Purchase Decision on the Shopee Application for FEB Students, Muhammadiyah University of North Sumatra. The results of this study conclude that there is a simultaneous and significant effect of Product, Price, Place, Promotion and Physical Evidence on the Shopee Application on FEB Students, Muhammadiyah University of North Sumatra. The results of the regression calculation can be seen that the coefficient of determination (R square) obtained is 0.362, this result means that 36.2% of the Purchase Decision variables can be explained by the Product, Price, Place, Promotion and Physical Evidence variables while the remaining 63.8% explained by other variables not examined.
Antaseden Kepuasan dan Loyalitas Penumpang Maskapai Penerbangan Low Cost Carrier di Indonesia Raihanah Daulay; Roswita Hafni; Satria Mirsya Affandy Nasution
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 2 (2022): Oktober 2022 - Maret 2023
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i2.11725

Abstract

Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty for Low Cost Carrier Airlines in IndonesiaMethodology - This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection was carried out by distributing questionnaires to respondents via the Google Form which was distributed using the WhatsApp application. In this study, the sample size was 250 passengers. The data analysis method used is Structural Equation Modeling (SEM) with LISREL 8.80 software.Findings - The results of the study show that Service Quality, Price, and Brand Image have a positive and significant effect on Trust. Service Quality, Price, and Brand Image have a positive and significant effect on Satisfaction. Service Quality, Price, Brand Image, trust and satisfaction have a positive and significant effect on Loyalty. Furthermore, there is the influence of Service Quality on Satisfaction through the Trust variable, there is the Effect of Price on Satisfaction through the Trust variable, there is the influence of Brand Image on Satisfaction through the Trust variable and there is the influence of Trust on Loyalty through the Satisfaction variable.Originality/Novelty - The research model uses five (5) variables and applies the concept of mediation, where each relationship in the research model is analyzed with SEM-Lisrel.Implications - This study has shown that trust and satisfaction have a mediating effect on the significant effect of Service Quality, Price, and Brand Image on loyalty. Starting from the results of this study, the recommendations for further research are to try to analyze or use the variables trust and satisfaction as independent variables, not as mediating variables.
Pengaruh Brand Image, Word Of Mouth dan Celebrity Endorser Terhadap Purchase Decision Produk Skintific Salwa Zerina Rangkuti; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

The purpose of this research is to find out and analyze the effect of brand image on purchasing decisions. To find out and analyze Word Of Mouth on Purchasing Decisions. To find out and analyze Celebrity Endorser on Purchasing Decisions. To find out and analyze the influence of Brand Image, Word Of Mouth and Celebrity Endorser on Purchasing Decisions on the Use of Skintific Products in Medan City. In this study using associative approach to determine the relationship of each variable. The data presented is in the form of quantitative data, namely testing and analyzing data by calculating numbers and then drawing conclusions and testing them. In this study, the objects studied were employees using Skintific Products in Medan City with an unknown population and a sample of 100 people with sampling using the Lemeshow formula. The result of this research is that brand image has a significant effect on purchasing decisions. Word Of Mouth has a significant effect on Purchasing Decisions. Celebrity Endorser has a significant effect on Purchasing Decisions. And Brand Image, Word Of Mouth and Celebrity Endorser have a significant effect on Purchase Decisions on Using Skintific Products in Medan City.
Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Kasus Pemakai Sepatu Onitsuka Pada Mahasiswa FEB UMSU) Romi Suhendra; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

This research is a study conducted for the effect of price and brand image on purchasing decisions with purchase intention as an intervening variable for the case study of the wearer of Onitsuka shoes in FEB UMSU students. This study uses a quantitative approach with primary data sources obtained from distributing questionnaires. The sampling technique in this study was using accidental sampling technique, with a total of 100 respondents. The analysis carried out in this study includes path analysis using the PLS application. The results showed that price has a positive and significant effect on Purchase Decisions on Consumers of Onitsuka Shoes at UMSU Students, Brand Image has a positive and significant effect on Purchase Decisions for Consumers of Onitsuka Shoes at UMSU Students, Price has a positive and significant effect on Buying Interests on Consumers Onitsuka Shoes at UMSU Students, Brand Image has a positive and significant effect on Buying Interest on Onitsuka Shoes consumers on UMSU Students, Purchase Intention has a positive and significant effect on Purchase Decisions on Onitsuka Shoes consumers on UMSU Students, Buying Intention is a link between the influence of Price on Purchase Decisions on Onitsuka Shoes consumers on UMSU Students and Buying Interest to be a link between the influence of Brand Image on Purchase Decisions for consumers of Onitsuka Shoes for UMSU Students
Pengaruh Label Halal dan Harga Terhadap Keputusan Pembelian Pada Produk Mixue : Studi pada Mahasiswa FEB UMSU Rezza Asmara Putra; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

This research aims to find out how the halal label and price variables influence purchasing decisions, both partially and simultaneously, for Mixue products (case study of students at Muhammadiyah University, North Sumatra). This research approach is associative. The population is 100 users and the sample is 100 mixue consumers. Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS (Statistical Package for the Social Sciences) software program version 29.00. It is partially known that the halal label has a significant influence on purchasing decisions for mixue products. In particular, it is known that price has a significant influence on purchasing decisions for mixue products. Simultaneously, it is known that the halal label and price have a significant influence on purchasing decisions for mixue products.Keywords: Halal Label, Price, Purchase Decision
PENGARUH BRAND IMAGE, CELEBRITY ENDORSEMENT DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RAKET MEREK YONEX : STUDI PADA KONSUMEN RAKET YONEX DI KOTA MEDAN Nur Putri Handayani; Satria Mirsya Affandy Nasution
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Publisher : Fisarrearch

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Abstract

The purpose of this research is to find out whether there is an influence of brand image, celebrity endorsement and price on the decision to purchase Yonex brand rackets.This type of research is quantitative with an associative approach. The population in this study were people who had purchased and used Yonex brand rackets. The research sample was determined using a purposive sampling technique with a sample size of 100 people. The data collection technique in this research uses a questionnaire. The data analysis technique in this research uses the classic assumption test, multiple linear regression analysis, hypothesis testing (t test and f test) and coefficient of determination. Data processing in this research used the SPSS (statistical package for the social sciences) software program version 21.In this research, the results showed that partially and simultaneously the variables brand image, celebrity endorsement and price had a positive and significant effect on the decision to purchase Yonex brand rackets. So the hypothesis is accepted.Keywords ; Brand Image, Celebrity Endorsement, Price and Purchase Decision
Co-Authors Asrizal Efendy Nasution Fahrozi Silaban Hafni, Roswita Jufrizen Muhammad Andi Prayogi Muhammad Elfi Azhar Muhammad Habib Rizky Muhammad Irfan Nasution Muhammad Taufik Lesmana Nur Putri Handayani Raihanah Daulay Rezza Asmara Putra Romi Suhendra Salwa Zerina Rangkuti Wiby Ferdi Hendrawan.