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All Journal Jurnal Manajemen Indonesia Jurnal MEBIS (Manajemen dan Bisnis) Khazanah Intelektual Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Media Akademik (JMA) Journal of Humanities, Community Service, and Empowerment
Musnaini
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS USAHA TERNAK SAPI PADA KELOMPOK TANI BESARANG DI DESA NATAI SEDAWAK KECAMATAN SUKAMARA KABUPATEN SUKAMARA KALIMANTAN TENGAH Ida Ketut Mudhita; Alam Sumiati; M Rubiansyah; Musnaini
Jurnal Khazanah Intelektual Vol. 7 No. 1 (2023): Khazanah Intelektual
Publisher : Balitbangda Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37250/khazanah.v7i1.191

Abstract

Penelitian ini dilakukan di Kelompok Tani Besarang Desa Natai Sedawak Kecamatan Sukamara Kabupaten Sukamara. Tujuan penelitian untuk mengindetifikasi profil kelompok ternak,karakteristik peternak, karakteristik usaha ternak, dan tata laksana usaha ternak, serta menganalisis tingkat pendapatan dan tipologi usaha ternak sapi potong di Kelompok Tani Besarang Desa Natai Sedawak Kecamatan Sukamara. Responden dalam penelitian ini, adalah seluruh anggota Kelompok Tani Besarang yang berjumlah sepuluh peternak. Berdasarkan hasil penelitian diketahui, bahwa profil kelompok Tani Besarang berdiri dari tahun 2016, memiliki 10 anggota. Karakteristik peternak yaitu rata-rata peternak berumur 57 tahun, pendidikan rata-rata SD, pekerjaan utama rata-rata petani., pengalaman beternak rata-rata 12-16 tahun, dan jumlah tanggungan keluarga 3-5 orang sebesar 100%. Permodalan peternak 100% modal individu, dalam status kepemilikan ternak 100% milik sendiri, luas lahan yang digunakan untuk menggembala ternak kurang lebih 50 Ha. Penanganan kesehatan dengan pemberian obat cacing maksimal 6 bulan 1 kali, pemasaran hasil 30% oleh blantik dan 70% jual sendiri, area pemasaran Kecamatan Sukamara 60% dan Kecamatan Pantai Lunci 40%. Pendapatan di Kelompok Tani Besarang peternak sebesar Rp. 63.360.000 dalam 1 tahun dengan hitungan rata-rata dari jumlah semua anggota ternak. Penerimaan sebesar Rp. 85.000.000 dan total biaya produksi Rp. 21.640.000-,. Nilai R/C Ratio sebesar 3,92 menunjukan usaha ternak yang menguntungkan dan kontribusi sebesar 13,86 % dari total pendapatan usaha merupakan usaha sampingan karena kontribusi termasuk < 30%.
Pemberdayaan Ibu-Ibu PKK Desa Muara Jernih Melalui Pelatihan Motif Batik Modern Hendriyaldi; Erida; Syaparuddin; Musnaini; Setiawan, Wahyu Juari
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v4i2.112

Abstract

Muara Jernih Village holds significant potential for creative economy development through its local batik craftsmanship. However, batik artisans in this village face various challenges, such as a lack of innovation in motif design, limited knowledge of modern dyeing techniques and marketing, low product quality, and restricted market access. These conditions hinder efforts to empower the community economically and preserve the local batik culture. This community service activity aims to enhance the knowledge and skills of the PKK women in Muara Jernih Village in designing modern batik motifs, improving product quality, expanding market access, empowering the creative economy, and preserving the local batik heritage. The solutions provided include training in modern batik motif design, digital marketing and branding workshops, and business development mentoring. This approach is expected to address the challenges faced by batik artisans and promote the sustainability of the creative economy in Muara Jernih Village.
E-Commerce In Purchase Decision: A Systematic Literature Review Musnaini; Masriani, Ida; Hasbullah, Husni; Tialonawarmi, Feny; Hendriyaldi; Asrini
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.676

Abstract

This study reviews the connection between e-commerce and its influence on purchase decisions on e-commerce platforms through a Systematic Literature Review (SLR) method. The main factors that have been proven to significantly influence purchase decisions include product quality, product ratings and reviews, price, information quality, trust, security, service quality, perceived risk, and purchase intention. These findings indicate that a deep understanding of these variables can help business actors and marketers develop more effective strategies to increase purchase conversions in the e-commerce domain. Furthermore, this study also identifies opportunities for further research related to the integration of e-commerce systems and the development of marketing strategies based on consumer behavior data. This SLR seeks to encourage future research and practical applications within e-commerce.
Navigating Workplace Diversity: The Roles Of Core Self-Evaluation And Emotional Intelligence In Conflict Management Rosita, Sry; Musnaini; Aira, Dian Mala Fithriani; Tialonawarmi, Feny
Jurnal Manajemen Indonesia Vol. 25 No. 1 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to assess the direct impacts of core self-evaluation and emotional intelligence on workplace conflict and determine Diversity's mediating role in this relationship. Additionally, it seeks to understand the broader implications of these interactions for conflict management and diversity initiatives within the workplace. The research utilized a quantitative approach to distribute questionnaires to 94 lecturers to capture data on the specified variables. These results support developing targeted training programs that enhance emotional intelligence and effectively manage Diversity to mitigate workplace conflicts. Furthermore, the study advocates for organizational policies that foster inclusion, encourage open dialogue, and respect for Diversity, thereby promoting a healthy and inclusive work environment. This study contributes valuable insights into the factors influencing workplace conflict in academic settings. It highlights the crucial roles of self-evaluation, emotional intelligence, and Diversity in managing conflict and fostering a productive, inclusive workplace.
Optimization of Performance Management of the Bogor Regency General Election Commission Ahead of the 2024 Election: Realizing Clean and Good Governance Nascar Aliefa Dhafaz; Musnaini; Hendriyaldi
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 2 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i02.p01

Abstract

This study aims to explore the steps taken by the Bogor Regency General Election Commission (KPU) in preparing for the 2024 Election by implementing the principles of Clean and Good Governance (CGG). The primary focus of this study is to analyze how the Bogor Regency KPU manages the election process, ensuring transparency, accountability, and participation at every stage of the election. Based on the results of in-depth interviews with the Head of the Bogor Regency KPU, KPU members, and election supervisors, this study found that the Bogor Regency KPU has made efforts to strengthen its organizational structure and increase human resource capacity through systematic training, to ensure that the implementation of the 2024 Election runs smoothly and without any potential irregularities. Despite various challenges, such as a lack of human resources (HR) and delays from political parties in submitting prospective DPRD candidates, the Bogor Regency KPU continues to strive to optimize performance through the application of information technology and strict supervision. The use of technology and social media, such as Instagram, to increase transparency and facilitate public participation in elections is an integral part of the Bogor Regency KPU's efforts. It is hoped that, with the consistent application of the CGG principle, the 2024 Election in Bogor Regency will run smoothly and produce legitimate leaders, thereby increasing public trust in a more democratic election system.
PENGARUH IMPLEMENTASI SOCIAL MEDIA MARKETING TERHADAP KINERJA PEMASARAN YANG DIMODERASI OLEH PREFERENSI KONSUMEN Floria Ananda; Musnaini; Idham Khalik
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/qq73sv46

Abstract

Social media menjadi sarana utama perusahaan dalam membangun interaksi dengan konsumen. Pemanfaatan strategi ini penting karena persaingan bisnis semakin ketat, sementara preferensi konsumen yang dinamis juga dapat memengaruhi keberhasilan strategi pemasaran digital. Tujuan penelitian ini adalah untuk menguji pengaruh penerapan social media marketing terhadap kinerja pemasaran dengan mempertimbangkan preferensi konsumen sebagai variabel moderasi pada PT. Cipta Lebah Berkah. Penelitian ini menggunakan metode kuantitatif dengan teknik survei melalui distribusi kuesioner kepada konsumen PT. Cipta Lebah Berkah. Data yang terkumpul dianalisis menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM) guna menilai hubungan antarvariabel serta peran moderasi. Hasil penelitian memperlihatkan bahwa social media marketing memberikan pengaruh positif dan signifikan terhadap kinerja pemasaran. Di samping itu, preferensi konsumen juga terbukti memberikan pengaruh positif dan signifikan terhadap Kinerja pemasaran. Namun, preferensi konsumen tidak berperan signifikan sebagai variabel moderasi dalam hubungan social media marketing dengan kinerja pemasaran. Temuan ini menegaskan pentingnya bagi perusahaan untuk terus mengoptimalkan strategi social media marketing melalui penyusunan konten yang relevan, konsistensi interaksi, dan penguatan citra merek. Di sisi lain, meskipun tidak berperan sebagai moderator, preferensi konsumen tetap menjadi faktor yang harus diperhatikan dalam merancang strategi pemasaran guna meningkatkan daya saing perusahaan.
Co-Authors Aira, Dian mala Fithriani Alam Sumiati Asrini Erida F. Husni Hasbullah, F. Husni Floria Ananda Hendriyaldi Ida Masriani, Ida Idham Khalik M Rubiansyah Mudhita, Ida Ketut Nascar Aliefa Dhafaz Setiawan, Wahyu Juari Sry Rosita Syaparuddin Tialonawarmi, Feny