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All Journal J-MAS (Jurnal Manajemen dan Sains) JURNAL INOVASI EDUKASI Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Economics and Management Research Jurnal bintang manajemen Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Media Akademik (JMA) Jurnal Manajemen Bisnis Era Digital Jurnal Transformasi Bisnis Digital Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi International Journal of Economics and Management Research
Sigit Indrawijaya
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal bintang manajemen

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The Influence of Social Media Marketing and Live Streaming on Skintific Product Purchases via TikTok in Jambi City Nita Safitri; Musnaini Musnaini; Sigit Indrawijaya
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3811

Abstract

This research aimed to examine the influence of social media marketing and live streaming on purchasing decisions for skintific products through the TikTok platform in Jambi City. This research is a type of quantitative research. Determination of the number of samples in this research was 96 respondents with the sampling technique used as Purposive Sampling and the sampling method used was Non-Probability Sampling. The primary data used was obtained through a digital questionnaire, namely Google Form with a Likert scale. The data analysis method in this research uses SPSS (Statistical Product and Service Solution) using IBM SPSS Statistics 25 For Windows software. The results of this research indicate that social media marketing and live streaming have a positive and significant effect on purchasing decisions for skintific products through the TikTok platform in Jambi City.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Moisturizer Originote di Kalangan Gen Z Kota Jambi Putri Nadia Isnaini; Sigit Indrawijaya; Husni Hasbullah
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3822

Abstract

This research aims to analyze the influence of product quality and price on the purchase decision of Originote moisturizer among Gen Z Jambi City. The independent variables in this study are product quality and price, while the dependent variable is the purchase decision. The research method used is quantitative with the type of associative research. Data was collected through a questionnaire distributed to 97 respondents who are Gen Z in Jambi City. Data analysis using multiple linear regression. Research results show that product quality and price simultaneously have a significant effect on the purchase decision of Originote moisturizer. Partially, product quality has a positive and significant effect on purchasing decisions, and price also has a positive and significant effect on purchasing decisions. Variations in purchasing decisions can be explained by product quality and price.
Co-Authors Aryani, Reni Dahmiri Dawam Suprayogi Edward Edward Edward F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Indah Putri E Kasmir Rahim Kharisma Aulia Anggun Rahayu Maksum Maksum musnaini musnaini Nazariah, Nazariah Nita Safitri NOVITA EKASARI Nur Vironika Nurhasanah Nurhasanah Nurlianna Manik Putri Aulia Laillatul Isnainy Putri Nadia Isnaini Rista Aldilla Syafri Safrudin Dwi Apriyanto Sri Rosita Syahmardi Yacoh