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Journal : Journal of Community Dedication

THE DYNAMICS OF THE PEOPLE'S ECONOMY: A SYNTHESIS OF LITERATURE REVIEW ON GRASSROOTS ECONOMIC DEVELOPMENT MODELS Kholid Ansori; Sri Mulyono; Iwan Kusnadi
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2024): AGUSTUS
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The community-based economic development model is an approach that emphasises the active participation of local communities in planning, implementing and managing economic projects in their neighbourhoods. The study conducted in this research used the literature research method. The findings indicate that access to technology and information, education and training, and government policy support are the main factors that drive community economic growth. Digital technology provides opportunities for micro, small and medium enterprises to improve marketing and operational efficiency, while education improves vital managerial skills. Government policies that support micro, small, and medium enterprises, including licensing simplification, tax incentives, and training programmes, play a significant role in the development of small businesses. Adequate infrastructure and access to finance from microfinance institutions have also been shown to support the economic dynamism of communities. However, the study also identified various constraints that slow down the economic growth of communities, such as limited access to capital, complex regulations, and inadequate infrastructure. Low financial literacy hampers good financial management among small business owners. In addition, tough challenges come from fierce competition with large companies and negative perceptions of local products. These constraints necessitate effective collaboration between the government, the private sector and the community to create a more conducive business environment for micro, small and medium enterprises. With an integrated and sustainable approach, the economic potential of the community can be optimised for mutual prosperity.
UMKM SOCIALISATION: CONCRETE STEPS FOR VILLAGE COMMUNITY SERVICE Sitti Nur Alam; Sri Mulyono; Widjanarko Widjanarko
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The MSME socialisation programme in the village aims to introduce and develop small businesses in the rural environment. This activity is conducted to improve the village economy by providing villagers with basic knowledge and skills about Micro, Small and Medium Enterprises. In this programme, villagers are given materials on the basics of MSMEs, how to start a business, and simple marketing strategies. In addition to theory, participants are also invited to practice directly, such as making a business plan and learning how to promote a business that is suitable for small businesses in the village. The implementation of the programme involved collaboration between universities, local entrepreneurs, and the local government. This was done so that participants could gain many perspectives and real-life experiences. The results of the programme can be seen from the increased interest of villagers to start a business, the emergence of various new business ideas, and the increase in economic activities in the village. It is hoped that this MSME socialisation can provide long-term benefits for the economic development of the village.