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All Journal Jurnal EMT KITA International Journal of Management Science and Information Technology (IJMSIT) Magenta
Hasian, Irene
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Warna dan Tekstur pada Menong Purwakarta sebagai Media Komunikasi Budaya Dewanto, Yahya; Ali, Ferdiansyah; Hasian, Irene
Magenta | Official Journal STMK Trisakti Vol. 7 No. 02 (2023): Magenta : Jurnal ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v7i02.170

Abstract

Abstract. Menong Purwakarta is one of the local craft products with high artistic and aesthetic value in Indonesia. Menong is not only a handicraft product but also a cultural communication medium that can convey messages about the cultural richness of the archipelago to the community. One of the important elements in Menong Purwakarta is color and texture, which play a crucial role in conveying cultural messages. This research aims to analyze the color and texture in Menong Purwakarta as a cultural communication medium. The method used is qualitative descriptive analysis of the color and texture in Menong Purwakarta, involving direct observation and interviews with Menong craftsmen and local cultural experts. The analysis results show that the use of smart and symbolic colors and textures can enhance the aesthetic appeal of Menong Purwakarta and strengthen the cultural messages conveyed to the community. The implications of these findings contribute significantly to the development of local culture and the preservation of Indonesian cultural heritage.
Evaluasi Efektivitas Iklan Aero Street di Media Sosial dengan Consumer Decision Model (CDM) Mardiani, Eri; Rasyad, Rizky Zakariyya; Hasian, Irene
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2165

Abstract

Social media advertising plays a crucial role in marketing. This research evaluates the influence of advertising messages and Brand recognition on consumer Attitudes on social media, using the Consumer Decision Model (CDM) on Aero Street advertising. A total of 100 respondents were selected through purposive sampling. Data was collected through questionnaires and analyzed using multiple linear regression. The results show that the advertising message variables (I, Information) and Brand recognition (B, Brand recognition) have a positive effect on consumer Attitudes (A, Attitude), such as A = 2.172 + 0.229F + 0.258B. The calculated F statistical test is 19.005, exceeding the F table of 3.090, indicating a significant joint influence. The advertising message and Brand recognition variables simultaneously and partially have a significant effect on consumer Attitudes, showing the effectiveness of Aero Street advertising on social media with CDM.
The Analysis of the Impact of Cloud Computing-Based Human Resource Information System Implementation on HR Management Efficiency in Multinational Companies Hasian, Irene; Purwadi, Anto; Nurliana Sirait, Friska
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5073

Abstract

This research examines the effectiveness of a cloud computing-based Human Resource Information System on the efficiency of HRM in MNCs. Cloud computing helps streamline, flex and integrate HR data management and mitigates the dependency on local infrastructure, which is expensive and time-consuming. This application also improve access on real-time data improving synchronization among distributed teams. Adopting a quantitative method and causal descriptive research design, this research incorporated 150 participants, representing 10 multinationals ICTs firms that have embraced the use of cloud-based HRIS. The data was obtained by the means of questionnaires and analysed with the help of descriptive statistics and multiple linear regression analysis. The findings suggest that the adoption of cloud-based HRIS has a positive impact on HRM efficiency in terms of cost efficiency, cycle time reduction, data accuracy and user satisfaction. This indicates that this system provides stronger support of HR management capabilities, especially in the case of MTCS operating in more than one country.
Pengaruh Komik Asing terhadap Visualisasi Perkembangan Komik di Indonesia Hasian, Irene; Mardika, Andri Sakti
Magenta | Official Journal STMK Trisakti Vol. 1 No. 01 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i01.7

Abstract

Development of Indonesian comics that has been more than 80 years old is very rarely being topic of scientific study, especially about the history and its realitionship with foreign comics. Comics Industry in Indonesia is dominated by foreign comics, especially manga. Because of the popularity of manga comics in Indonesia, many Indonesian comics have similar visual appearance with the manga. The effect of foreign comics which is familiar by the author. This influence creates an ambiguity of identification Indonesian original comics. This reinforces the author desire to examine the historical development of comics in Indonesia and how far the influence of foreign comic visualization. The method used in this research is a qualitative approach. The explanation of the research methods for the required data will be divided into several different sub chapters. Phases of the research starting from data collection, sampling process, analyzing process, to conclusion. The author uses a random sample representing each decade which are similar with foreign comics. The analysis focused on a visual comic sample that includes panel, the viewing angle and the size of the image in the panel, ditch, bubling, and illustration. Conclusions are taken based on visual analysis of the entire Indonesian comics and foreign comics, and also from the results of both.
Analisis Desain Sampul Novel Karangan Ayu Utami Ditinjau Dari Perspektif Desain Komunikasi Visual Hasian, Irene
Magenta | Official Journal STMK Trisakti Vol. 1 No. 02 (2017): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v1i02.16

Abstract

Novel in Indonesia became a popular reading, one by novelist Ayu Utami. However, it turns out Ayu Utami create her own cover design of her novels. Writer interested to examine how to determine the cover design visualization contained in Ayu Utami’s novel that affect she make their own novel’s cover. The method used in this study include observational data collection, interviews, and literatures. The results of the study began seeing Ayu Utami’s novels that tell about the history, culture, sex and myths. In addition to getting entertainment, reading novels Ayu Utami also could add insight and information about the history and culture that has not been known. Each novel is written always do research beforehand. Almost the entire cover of the novel made by Ayu Utami. Researchers then describe what elements are there in Ayu Utami covers novel, includes illustrations, color, typography, and layout, and then analyze it. Conclusions from this research that works Ayu Utami’s novel illustrations is not entirely explanation contents story, but it contains meanings associative relationship exciting to be a conceptual work.
Tinjauan Desain Karakter Komik Mice terhadap Kesesuaian Karakter Indonesia Hasian, Irene; Utami, Anissa Jiwojati
Magenta | Official Journal STMK Trisakti Vol. 2 No. 01 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i01.31

Abstract

The increase in popularity of Indonesian comics happens after many print and webcomic presence comics as a medium of communication between the author with the reader. Growth of Indonesian comic starts as expression media of author’s frustration about Indonesian politic and nowadays comic as a slice‐of‐life comic or in order to tell certain situation. Cartoonist Muhammad Misrad commonly called Mice is a comic artist who is already struggling in the comic world for a dozen years and successfully communicating the Indonesian people's lives and many people call it as so‐ Indonesian comic. The character by Mice is perceived by writer as a so‐Indonesian character. This reinforces the author desire to examine the character of Mice comic and the suitability with Indonesian character. The method used in this research is a qualitative approach. The explanation of the research methods for the required data will be divided into several different sub chapters. Phases of the research starting from data collection, sampling process, analyzing process, to conclusion. The writer uses a sample based on the comic book that tells the story of Indonesia people daily life from 2011 to 2015 as many as two samples of comic books. The analysis focuses on the visual character that covers the body shape, manner of dress, facial expressions and body gestures. The conclusions drawn by the overall visual analysis of the characters in the comic as well as compliance with reality.
Analisa Logo Uma Art Space melalui Pendekatan Teori Semiotika Roland Barthes Hasian, Irene; Fajri, Akbar Kukuh
Magenta | Official Journal STMK Trisakti Vol. 2 No. 02 (2018): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v2i02.41

Abstract

The development of the world very rapidly, it can be seen from the technology, at this time we are very easy to access the internet, and get stuff we want, even not only from the side of technology that can be considered, from the side of creativity we can certainly see also rapid development. UMA Art Space is a company that became a receptacle engaged in art and creativity, particularly painting devoted to self-improvement of young artists in Indonesia, through the works. Myth or mite is part of semiotics Roland Barthes, the myth is a thing that can be believed but could not be proved. In the process of preparing a qualitative descriptive method using writing outlining the results of the research on logo Uma Art Space, which proves the meaning, and the values contained in the logo, using the approach to the theory of semiotics Roland Barthes. The results of the analysis in the logo Uma Art Space, the logo is owned by Uma Art Space already has criteria as a good logo, representing the company’s vision and mission, and has a meaning that is directly related to the company or the owner of the company.
Analisis Media Kampanye Branding Augmented Reality di Museum Menggunakan Teori Desain Komunikasi Visual: Studi Kasus: Museum Perumusan Naskah Proklamasi Hasian, Irene; Rinaldo, Bryan
Magenta | Official Journal STMK Trisakti Vol. 3 No. 01 (2019): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v3i01.44

Abstract

The research was conducted on the object of research, namely the design of augmented reality branding campaign media Museum of Proclamation Manuscript Formulation during the months of January - July 2018. The object of research was in the form of standing posters, mini posters and augmented reality content. Object analysis is done by describing in theory Visual Communication Design, Communication, Campaign, Branding, Promotion, Multimedia, Augmented Reality and Museum. Meanwhile, the design elements described in the form of illustrations, shapes, layouts, colors, typography, with additional duration and audio. In the presentation, the media branding augmented reality campaign has several constituent elements that always appear in every content, including the Digital Museum logo. ABSTRAK Penelitian dilakukan terhadap objek penelitian yaitu desain media kampanye branding augmented reality Museum Perumusan Naskah Proklamasi selama bulan Januari – Juli 2018. Objek penelitian berupa standing poster, mini poster dan konten augmented reality. Analisa objek dilakukan dengan menjabarkan secara teori Desain Komunikasi Visual, Komunikasi, Kampanye, Branding, Promosi, Multimedia, Augmented Reality dan Museum. Sementara itu, elemen desain yang dijabarkan berupa ilustrasi, bentuk, layout, warna, tipografi, dengan tambahan durasi dan audio. Dalam penyajiannya, media kampanye branding augmented reality memiliki beberapa elemen penyusun yang selalu muncul pada setiap kontennya, diantaranya logo Museum Digital.
Analisis Elemen Desain Grafis dari Visual Konten Instagram Indonesia Tanpa Pacaran Ditinjau dari Teori Retorika Hasian, Irene; Putri, Irsya; Ali, Ferdiansyah
Magenta | Official Journal STMK Trisakti Vol. 5 No. 01 (2021): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v5i01.63

Abstract

Indonesia Tanpa Pacaran is a popular da’wah account, the number of their followers is very large compared to other da’wah accounts. Nothing but a lot, the contents of their accounts are controversial and viral in various other media. The media chosen in this thesis is Instagram. In this study, the authors analyzed how the application of graphic design elements in Indonesian Instagram content without dating in terms of Rhetoric Theory. The author chooses rhetoric theory in this analysis because the purpose of rhetoric is persuasion, as the da’wah or da'wah account itself is used as a medium of persuasion to the people. ABSTRAK Indonesia Tanpa Pacaran adalah akun dakwah yang populer, jumlah pengikut mereka sangat banyak dibanding dengan akun dakwah lainnya. Tidak lain banyak, konten-konten dari akun mereka yang menuai kontroversi dan viral di berbagai media lainnya. Media yang dipilih dalam skripsi ini adalah Instagram. Pada kajian ini penulis menganalisis bagaimana penerapan elemen desain grafis dalam konten Instagram Indonesia Tanpa Pacaran yang ditinjau dari Teori Retorika. Penulis memilih teori retorika dalam Analisa ini karena tujuan retorika adalah persuasi, sebagaimana akun dakwah ataupun dakwah itu sendiri digunakan sebagai media persuasi kepada umat.
Perancangan Media Promosi Desain Aplikasi Mobile Tentang Tepung Mocaf Pengganti Tepung Terigu Pada UMKM Arum Ayu Healthy Local Food Hasian, Irene; Segara, Adi; Safira, Ishma
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.87

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a category of small-scale businesses that are believed to be able to contribute to the Indonesian economy. One of the most preferred MSME businesses, even by young people, is the culinary business. One of them is MSME Arum Ayu Healthy Local Food as a supplier of gluten-free cassava flour (mocaf flour) in Tangerang Banten, in addition to selling raw materials for mocaf flour, it also provides a variety of Indonesian food made from tuber flour (gluten-free). Mocaf flour is a modification of cassava flour with a fermentation technique so that the resulting product has characteristics similar to wheat flour, soft white and no cassava taste so that the viscosity is better. Not many people are familiar with mocaf flour and its benefits and this is an obstacle for Arum Ayu Healthy Local Food SMEs in distributing their products. Therefore, Arum Ayu Healthy Local Food SMEs in carrying out promotions using online media mobile applications, where mobile applications are made with a visual approach in order to provide education about mocaf flour and build partnerships to expand business networks through resellers or drop shippers.
Co-Authors Dewanto, Yahya Fajri, Akbar Kukuh Ferdiansyah Ali Mardiani, Eri Mardika, Andri Sakti Nurliana Sirait, Friska Purwadi, Anto Putri, Irsya Rasyad, Rizky Zakariyya Rinaldo, Bryan Safira, Ishma Segara, Adi Utami, Anissa Jiwojati