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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat AdBispreneur Jurnal Manajemen JURNAL EDUCATION AND DEVELOPMENT JURNAL LENTERA BISNIS Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen dan Bisnis Kreatif Bahtera Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies
Pratami Wulan Tresna
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Ekonomi, Bisnis, dan Akuntansi

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK (BRAND SWITCHING) PADA PRODUK SUSU Fitri Susanti; Cecep Safa’tul Barkah; Pratami Wulan Tresna; Arianis Chan
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 1 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.088 KB) | DOI: 10.32424/jeba.v23i1.1787

Abstract

Co-Authors Achmad Noerkhaerin Putra Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arianis Chan Bambang Hermanto Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Fildy Eka Wisudastuti Ghifari Laili Rizqy Hasan Al Farisi Herwan Abdul Muhyi Maulydia Maharani Mochammad Rifky Pamungkas Nadya Najla Feranda Nenden Kostini Nurillah Jamil Achmawati Novel Putri Hanifah, Ajeng Ratna Meisa Dai Teguh Heri Widodo Tetty Herawaty Yoga Bagus Pambudi