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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat AdBispreneur Jurnal Manajemen JURNAL EDUCATION AND DEVELOPMENT JURNAL LENTERA BISNIS Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen dan Bisnis Kreatif Bahtera Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Pratami Wulan Tresna
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Implementasi Customer Development Model dalam Pengembangan Produk Baru Bisnis Kuliner: Studi pada Pantaco Bites Cherilda Luqia Nurintan; Pratami Wulan Tresna
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6446

Abstract

This research aims to apply the Customer Development Model (CDM) in the development of new products for the culinary business Pantaco Bites, which offers pancake tacos with a healthy, practical, and aesthetic concept. The research uses a mixed methods approach, which includes a quantitative approach through Likert scale surveys and the Customer Satisfaction Index (CSI), as well as a qualitative approach through observation and in-depth interviews. Data were collected through four stages of the CDM: customer discovery, customer validation, business creation, and company building. Target customers were selected through purposive sampling. The research results indicate that CDM is effective in identifying customer needs, verifying products through direct feedback, and creating added value that aligns with the target market's lifestyle. The CSI results show a high level of customer satisfaction, with customers appreciating the quality, practicality, and aesthetics of the products. These results emphasize the importance of combining quantitative and qualitative analysis to understand market preferences and evaluate the business strategies being used. In short, the implementation of CDM provides businesses with a competitive advantage by enabling more focused product development that aligns with customer needs. To enhance competitiveness in the culinary industry, this research suggests optimizing digital marketing strategies, educating consumers about product benefits, and applying CDM to other market segments.
Co-Authors Achmad Noerkhaerin Putra Apriana Elizabeth Taruli Arianis Chan Bambang Hermanto Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Fildy Eka Wisudastuti Ghifari Laili Rizqy Hasan Al Farisi Herwan Abdul Muhyi Maulydia Maharani Mochammad Rifky Pamungkas Nadya Najla Feranda Nenden Kostini Nurillah Jamil Achmawati Novel Putri Hanifah, Ajeng Ratna Meisa Dai Teguh Heri Widodo Tetty Herawaty Wildan Gilang Komara Yoga Bagus Pambudi