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All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific
Madan, Sahana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case Madan, Sahana; Pérez-Morón, James; Chua, Xin Nee; Kee, Daisy Mui Hung; Chua, Joeanne; Chua, Ken Zie; Chuah, Yi Wen; Vidal, Luis David Santodomingo
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.217 KB) | DOI: 10.32535/ijthap.v5i1.1400

Abstract

This study examines the strategies that influence consumer loyalty and buying intentions on the Shopee e-platform. Due to the rapid growth of e-commerce platforms worldwide, the researchers would like to know if this makes it difficult for Shopee to maintain customer loyalty in Malaysia. To maintain a successful existence in the global electronics market, Shopee developed integrated marketing communications, categorize the competitors, and leveraged AI and data. In this study, a total of 100 respondents from Malaysia responded to this survey. The data is collected via a survey questionnaire. The findings revealed that consumer behavior and experience, consumer convenience, and consumer trust have positively related to the customer satisfaction and purchase intent towards Shopee. Not only does this research provide Shopee with valuable guidance and insights on how customers perceive Shopee, resulting in increased customer satisfaction but also this research illustrates that Shopee has the potential to develop its prospects and strategies to succeed in the global e-commerce market. 
Effect of Service Quality and Customer Satisfaction on Customer Loyalty: A case study of Starbucks in Malaysia Pérez-Morón, James; Madan, Sahana; Cheu, Jin Yin; Kee, Daisy Mui Hung; Cheong, Li Chiy; Chin, Roger; Cheng, Jie; García, Angela Patricia Muñoz
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.072 KB) | DOI: 10.32535/ijthap.v5i1.1402

Abstract

In today's highly competitive business world, practically all organizations recognize that high service quality is a critical weapon for gaining a competitive advantage. A business with high service quality will guarantee a high level of customer satisfaction and build customer loyalty. In this paper, the researchers aim to investigate how service quality and customer satisfaction influenced customer loyalty of Starbucks in Malaysia. Furthermore, this research adopts a questionnaire-based survey. A total of 100 observations were obtained and the gathered data were analyzed using SPSS. Besides, this study has offered new insights and suggested practical actions which aim to improve service quality, increase customer satisfaction and retain and create customer loyalty in the fast-food industry.
Analysis of the Shopee’s Strategies to Succeed in the Global E-commerce Market: Malaysia Case Madan, Sahana; Pérez-Morón, James; Chua, Xin Nee; Kee, Daisy Mui Hung; Chua, Joeanne; Chua, Ken Zie; Chuah, Yi Wen; Vidal, Luis David Santodomingo
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1400

Abstract

This study examines the strategies that influence consumer loyalty and buying intentions on the Shopee e-platform. Due to the rapid growth of e-commerce platforms worldwide, the researchers would like to know if this makes it difficult for Shopee to maintain customer loyalty in Malaysia. To maintain a successful existence in the global electronics market, Shopee developed integrated marketing communications, categorize the competitors, and leveraged AI and data. In this study, a total of 100 respondents from Malaysia responded to this survey. The data is collected via a survey questionnaire. The findings revealed that consumer behavior and experience, consumer convenience, and consumer trust have positively related to the customer satisfaction and purchase intent towards Shopee. Not only does this research provide Shopee with valuable guidance and insights on how customers perceive Shopee, resulting in increased customer satisfaction but also this research illustrates that Shopee has the potential to develop its prospects and strategies to succeed in the global e-commerce market. 
Effect of Service Quality and Customer Satisfaction on Customer Loyalty: A case study of Starbucks in Malaysia Pérez-Morón, James; Madan, Sahana; Cheu, Jin Yin; Kee, Daisy Mui Hung; Cheong, Li Chiy; Chin, Roger; Cheng, Jie; García, Angela Patricia Muñoz
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1402

Abstract

In today's highly competitive business world, practically all organizations recognize that high service quality is a critical weapon for gaining a competitive advantage. A business with high service quality will guarantee a high level of customer satisfaction and build customer loyalty. In this paper, the researchers aim to investigate how service quality and customer satisfaction influenced customer loyalty of Starbucks in Malaysia. Furthermore, this research adopts a questionnaire-based survey. A total of 100 observations were obtained and the gathered data were analyzed using SPSS. Besides, this study has offered new insights and suggested practical actions which aim to improve service quality, increase customer satisfaction and retain and create customer loyalty in the fast-food industry.
A Study on Consumers' Online Stores Preferences: Comparison between Shopee and Lazada in Malaysia Lok, Yee Huei; Madan, Sahana; Fatini, Nur Lidiya; Nayley, Nur; Adira, Nur Maizatul; Izzah, Nur; Ramachandra, Rashmi
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i2.1598

Abstract

Nowadays, online stores are widespread all over the world. It is a website or an application where people can easily purchase goods and services over the internet. Online stores are known to be active in growing their businesses, especially since the Covid-19 outbreak, which urges people to think that online shopping is more convenient and safer than visiting the physical stores to buy their needs and wants. This research paper attempts to study the factors influencing the consumers’ online store preferences between Shopee and Lazada. The research was conducted through the distribution of a questionnaire to collect data on the consumers’ online store preferences. A total of 100 respondents have answered the questionnaire survey. The results indicate that factors including customer satisfaction, information quality, and performance expectancy can influence the consumers’ online stores preferences as well as impact the businesses of Shopee and Lazada. The findings also provide some feedback to assist these two organizations for better future business performance. Keywords: Consumer, COVID-19, Lazada, Malaysia, Online Stores, Preferences, Shopee
Harnessing the Power of Artificial Intelligence in the Accounting Industry: A Case Study of KPMG P V, Ranjith; Madan, Sahana; Jian, Delon Ang Wern; Teoh, Kok Ban; Singh, Amisha Siddhu; Ganatra, Varsha; AV, Akshay; Rana, Rajeev; Das, Abhijit; Shekar, Shetty Lavanya; Singh, Padmalini
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1117

Abstract

In the ‘New Normal', the accounting industry is experiencing heavy pressure associated with artificial intelligence (AI). The purpose of this study is to examine the ways and how organizations are harnessing the power of artificial intelligence in the accounting industry through the lens of KPMG. There are 39 employees from the KPMG who responded through a structured questionnaire on Google Forms circulated among the employees of the company. The data collected were analyzed and presented in the table of numerical terms. The results showed there is a significant positive relationship between the adaptation of AI in the accounting tasks in KPMG company. The results of this study reflect upcoming AI practices that will be sent to the KPMG to enhance awareness and adopt artificial intelligence applications for better productivity. These findings can help the accountants in clearly understanding how they can use AI technology to improve the accounting standards.
Co-Authors Adira, Nur Maizatul AV, Akshay Cheng, Jie Cheong, Li Chiy Cheu, Jin Yin Chin, Roger Chua, Joeanne Chua, Ken Zie Chua, Xin Nee Chuah, Yi Wen Das, Abhijit Fatini, Nur Lidiya Ganatra, Varsha García, Angela Patricia Muñoz García, Angela Patricia Muñoz Jian, Delon Ang Wern Kee, Daisy Mui Hung Lok, Yee Huei Nayley, Nur Nur Izzah P V, Ranjith Pérez-Morón, James Pérez-Morón, James Ramachandra, Rashmi Rana, Rajeev Shekar, Shetty Lavanya Singh, Amisha Siddhu Singh, Padmalini Teoh, Kok Ban Vidal, Luis David Santodomingo