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All Journal International Journal of Economics Development Research (IJEDR) Business Perspective Journal Studi Akuntansi, Keuangan, dan Manajemen Mafaza : Jurnal Pengabdian Masyarakat Kreativasi: Journal of Community Empowerment International Journal of Economics and Management Sciences
Purwanto, Dedik
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Business Perspective Journal

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Pengaruh Likuiditas, Solvabilitas, dan Efektivitas Modal Kerja terhadap Profitabilitas Perusahaan Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia: (Periode 2017 – 2021) Putri, Meisa; Friska, Della; Suharti; Purwanto, Dedik; H., Ardia R.; Pajriyanti, Vivi
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1657

Abstract

This study aims to analyze the effect of toxic liquidity with the Current Ratio, Solvency with the Debt to Equity Ratio, Effectiveness of Working Capital with Working Capital Turnover on Profitability in Pharmaceutical Sub Sector Companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The approach used in this research is a quantitative approach. The population in this study are pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period which totals 36 companies. The analysis technique used is multiple regression analysis, t test, F test, and the coefficient of determination using SPSS version 25 as an aid in calculations. The results of this study indicate that Liquidity has a positive and significant effect on Profitability with a significant p-value of 0,001 (<0,005). Solvability has a negative and significant effect on Profitability with a significant p-value of 0,001 (<0,05. The effectiveness of Working Capital has a positive and insignificant effect on Profitability with a significant p-value of 0,927 (> 0,05). significant to Profitability.The results of the R Square analysis of 0,707, this indicates Liquidity, Solvability and Effectiveness of Working Capital jointly affect Profitability of 70,7% and the remaining 29,3% is explained by other variables not analyzed in this study. Keywords: liquidity, solvability, the effectiveness of working capital, and profitability
Pengaruh Promosi, Pendapatan, Citra Merek Terhadap Keputusan Pembelian Tiket Lomba Burung Kicau Maulana, Satriyo; Adelia, Vita; Purwanto, Dedik; Firdaus; Amelia; Yusuf, Ilham
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1658

Abstract

This research aims to analyze and describe the influence of promotion, income, and brand image on the decision to purchase tickets for the Indonesian Kuby bird competition in Semarang. The population in this study were participants in the Kuby Cup bird competition. The sample used in this research was 100 people. Data analysis was carried out using ordinal logistic regression analysis with SPSS 27. The results of this research analysis show that the promotion variable has a positive influence on purchasing decisions, the income variable has an influence on purchasing decisions, the brand image variable has an influence on purchasing decisions, and the promotion, income and brand image variables simultaneously influence purchasing decisions. Keywords: promotion, revenue, brand image, purchasing decisions
Co-Authors Adelia, Vita Adyatma, Hardiyan Aidin, Muhammad Alif Rizky Bunganaen, Naufal Amelia Annisa Fajri Choirul Marganis, Vedro Dwi Yulian, Adinda Edy Purwanto Firdaus Firdaus Firdaus Firdaus Fitria Ramadhani Friska, Della H., Ardia R. Haryati, Fitri Hibatullah, Ziyad Ilham Yusuf, Ilham Maulana, Satriyo Nurhayati Nurhayati Pajriyanti, Vivi Putri, Meisa Riswandi, Nairufar Rahmatika Sugiharti Sugiharti Suharti Suwardi Suwardi Wahyu Alfiana, Elsa Wulansari, Tutut