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All Journal Jurnal SOLMA Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management Journal Of Management Science (JMAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economics, Management, Business, and Social Science Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Abdimas Le Mujtamak Journal of Artificial Intelligence and Digital Business International Journal of Integrative Sciences Journal of Contemporary Administration and Management (ADMAN) Indonesian Journal of Innovation Multidisipliner Research Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER) KINERJA : Jurnal Ekonomi dan Bisnis Indonesian Journal of Innovation Multidisipliner Research
Sekarini, Ratih Ayu
Unknown Affiliation
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Determinan terhadap Keputusan Pembelian Marketplace Shopee pada Mahasiswa Univesitas Islam Jakarta Sekarini, Ratih Ayu; Suhara, Edi; Fikriah, H.; Zahrah, Salsiyatuz
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 8, No 1 (2024): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v8i1.2357

Abstract

Studi ini mempunyai tujuan guna memahami dan menganalisis Online customer review, Online Customer rating, dan Layanan Cash On Delivery atas keputusan pembelian pada marketplace shopee secara parsial ataupun simultan. Populasi pada studi ini ialah mahasiswa fakultas ekonomi manajemen yang berbelanja di marketplace shopee. Pengumpulan data dilaksanakan dengan menyebar kuesioner pada 100 responden. Analisis  data yang dipakai ialah statistik deskriptif kuantitatif  dan Partial Least Square (PLS) dengan program SmartPLS 3.0. Perolehan studi ini adalah adanya pengaruh terhadap online customer review, online customer rating, dan layanan cash on delivery secara parsial maupun simultan atas keputusan pembelian. Dengan nilai r squarenya 0,824 dinyatakan memiliki nilai yang tinggi, yang berarti 82,4 % variabel online customer review, customer rating dan layanan cash on delivery berpengaruh terhadap keputusan pembelian, sedangkan sisanya 17,6% dipengaruhi oleh variabel lainnya
The Influence of Discipline, Motivation, and Compensation on Employee Performance at PT Mesitecmitra Purnabangun in The Conditions of The Covid-19 Pandemic Farhani, Hilma; Raihan; Sukamto, Bambang; Sekarini, Ratih Ayu; Derasani, Evita
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.323

Abstract

The COVID-19 virus has had a major effect on conditions in Indonesia, one of which is the effect that employee performance in every company changes in the work process. All agencies are implementing the work-from-home program to change work arrangements as one of the government's guidelines for preventing COVID-19. WFH is a type of work style with the concept of a remote work system, offices are only allowed to employ 25% of employees and 75% of employees who carry out Work from Home PT Mesitecmitra Purnabangun has established a WFH program by holding meetings, briefings, and joint activities through Zoom meetings but some work cannot be done at home, such as file integrity checks or service requests that need to be done in person. Of course, this sudden policy becomes a challenge for employees on changes in performance in the office, especially discipline, motivation and compensation of employees. This study aims to determine the effect of discipline, motivation, and compensation on employee performance at PT Mesitecmitra Purnabangun. Sampling technique by distributing questionnaires to employees of PT Mesitecmitra Purnabangun. The results of this study indicate that discipline does not influence performance, motivation and compensation influence performance.
Pengaruh Influencer dan Harga Terhadap Keputusan Pembelian Yunas, Muhammad Faisal; Yusuf, Muhammad Ali; Sekarini, Ratih Ayu
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1581

Abstract

Keputusan pembelian merupakan puncak dari fase bisnis terakhir antara konsumen dan produsen. Perilaku konsumen mencerminkan tanggapan mereka terhadap berbagai rangsangan yang mereka terima (stimulasi). Oleh karena itu, keputusan pembelian konsumen merupakan suatu proses pemilihan salah satu dari beberapa alternatif pemecahan masalah pelacakan yang sebenarnya. Impuls tersebut salah satunya berasal dari faktor pemasaran yang terdiri dari produk, harga, distribusi, promosi dan influencer. Saat ini banyak perusahaan yang menggunakan media online sebagai sarana untuk memasarkan produknya. Penelitian ini bertujuan untuk mengetahui: 1) pengaruh influencer terhadap keputusan pembelian. 2) pengaruh harga terhadap keputusan pembelian. 3) pengaruh influencer dan harga secara simultan terhadap keputusan pembelian. Jenis penelitian yang digunakan untuk penilitian ini adalah penelitian kualitatif-kuantitatif dengan metode survey dan kuisioner. Kegiatan analisis data ini dilakukan dengan mengumpulkan data dan informasi mulai dari hasil wawancara, observasi, studi dokumen dan menyebarkan kuesioner, kemudian mengolah informasi yang diperoleh sesuai kaidah kualitatif-kuantitatif. Saat mengukur variabel independen dan dependen, skala Likert digunakan untuk mengukur sikap, persepsi, dan pendapat, yang diubah menjadi indikator variabel dan digunakan sebagai titik awal untuk menyusun instrumen dengan menyajikan pernyataan kepada responden dan kemudian memberikan jawaban atas pertanyaan yang disajikan. Hasil penelitian menunjukkan bahwa: 1) bahwa influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. 2) Penetapan harga memiliki dampak yang signifikan terhadap keputusan pembelian konsumen. 3) Pengaruh Influencer dan harga secara bersama-sama memiliki dampak yang signifikan terhadap keputusan pembelian.
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs Agustian, Kresnawidiansyah; Hidayat, Rachmat; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
Technology and Society Perspectives (TACIT) Vol 1 No 2 (2023): July 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v1i2.54

Abstract

In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies. This study aims to investigate the effect of influencer marketing on increasing brand awareness and sales for SMEs. The technique applied is a qualitative literature analysis with an emphasis on in-depth understanding of the subject over the period from 2012 to 2023. The results of this study indicate that influencer marketing has great potential to provide significant benefits to SMEs in their endeavours to reach their target market, expand brand awareness, and increase sales. In an ever-changing digital world, influencers hold unique appeal as a source of influence that can connect brands with relevant and engaged audiences.
THE ROLE OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN HR PLANNING TO SUPPORT DIGITAL ENTREPRENEURSHIP INNOVATION Agustian, Kresnawidiansyah; Santoso, Rukun; Sekarini, Ratih Ayu; Zen, Agustian
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 3 (2024): October 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i3.207

Abstract

In the last decade, the development of information technology has advanced rapidly, with Big Data and Artificial Intelligence (AI) as two major innovations reshaping the landscape of business and management. Big Data, which refers to large and complex datasets that are difficult to process with traditional methods, has become a valuable asset for organizations in planning and managing human resources (HR). This research aims to explore how Big Data and AI can be applied in HR planning to support digital entrepreneurship innovation, as well as to identify the benefits and challenges of implementing these technologies. This study employs a qualitative approach using a literature review method. Data for this research were collected through a systematic literature search on Google Scholar, focusing on articles published between 2018 and 2024. The results of the study indicate that Big Data provides deep insights through complex and detailed data analysis, enabling companies to plan their workforce needs more accurately and responsively to market changes. AI, on the other hand, enhances efficiency by automating HR processes and providing predictive analytics that can support strategic decision-making. Case studies from companies like Walmart, Unilever, and Airbnb demonstrate how the implementation of these technologies can improve HR planning processes and support innovation in digital businesses.
Pelatihan Aplikasi Mendeley Dalam Penggelolaan Dan Referensi Tugas Akhir Mahasiswa Sekarini, Ratih Ayu; Sukamto, Bambang; Siregar, Ahmad Munawir; Dirgantara, Muhammad Arya; Perdana, Nino Agung
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 3 (2024): Juli 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i3.3092

Abstract

In writing scientific work, it is necessary to use the Reference Manager application to support various forms of assignments in lectures, and student final assignments, now increasingly recommended because it is considered important. In using Mendeley, as one of the applications, it can help in managing scientific references such as books, journals, and other Constitutional references and articles. This can facilitate the preparation of references that are not small in number. Therefore, this training activity was organised face-to-face with the participation of 25 participants. The participants were students of the Faculty of Law and Economics of the afternoon class in semester 4 of the Islamic University of Jakarta. With the Mendeley training, it is hoped that students can smoothly use the application in preparing their final assignments. The method applied in this service is through training. This activity is divided into three stages, namely (a) training preparation, (b) delivery of materials and direct practice of using the Mendeley application, (c) monitoring of activities and (d) training evaluation. Through this activity, it is expected that participants, namely students, can understand the material and have the skills to compile their final project references using the Mendeley application. Keywords: training mendeley; final project; students. Abstrak: Pada Penulisan Karya ilmiah di butuhkan suatu penggunaan yaitu dengan aplikasi Reference Manager untuk mendukung berbagai bentuk tugas pada perkuliahan, dan tugas akhir mahasiswa, kini semakin disarankan karna dianggap penting. Dalam penggunaan Mendeley, sebagai salah satu aplikasi, dapat membantu dalam mengelola referensi ilmiah seperti buku, jurnal, dan referensi UUD serta artikel lainnya. Hal ini dapat memudahkan dalam penyusunan referensi yang jumlahnya tidak sedikit. Oleh karena itu, kegiatan pelatihan ini diselenggarakan secara tatap muka dengan partisipasi 25 peserta. Para perserta merupakan mahasiswa Fakultas Hukum dan ekonomi kelas sore pada semester 4 Universitas Islam Jakarta. Dengan adanya pelatihan Mendeley, diharapkan mahasiswa dapat dengan lancar menggunakan aplikasi tersebut dalam penyusunan tugas akhir mereka. Metode yang diterapkan dalam pengabdian ini adalah melalui pelatihan. Kegiatan ini terbagi menjadi tiga tahapan, yakni (a) persiapan pelatihan, (b) penyampaian materi dan praktek langsung penggunaan aplikasi Mendeley, (c) Monitoring dari kegiatan dan (d) evaluasi pelatihan. Mahasiswa akan mendapatkan panduan langsung dari narasumber hingga setiap peserta memiliki pemahaman yang cukup dan mampu mengaplikasikan pengetahuan tersebut pada aplikasi Mendeley. Melalui kegiatan ini, diharapkan peserta, yaitu mahasiswa, dapat memahami materi dan memiliki keterampilan untuk menyusun referensi tugas akhir mereka menggunakan aplikasi Mendeley. Kata kunci: pelatihan; tugas akhir; mahasiswa.
Peningkatan Legal Certainity Produk UMKM Sejahtera Mandiri Pasir Jambu Melalui Pendaftaran Sertifikat Halal Mintarsih, Mimin; Farhana, Farhana; Sekarini, Ratih Ayu; Masuara, Tahta Masita Dinanti; Annur, Ghinia Yusri; Fauza, Annisa Sarah; Putra, Fadhil Athif Ananda; Bahi, Arya Abdi Perdana
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 1 (2025): Januari 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i1.3545

Abstract

Halal certificate existence is a legal certainty particularly for Muslim consumers on product halal assurance. However, many entrepreneurs in Pasirjambu Village, Bandung Regency, have not applied for halal certification due to difficulties and limited knowledge. Therefore, PKM Team from Universitas Islam Jakarta provided training and assistance in registering halal certificates for entrepreneurs who are members of the SEMABU MSME group. This activity uses the Rapid Rural Appraisal (RRA) method to understand the local situation through direct observation and interviews with the target community. In implementing the program, the PKM Team carried out several activities: Counseling, Training, Assistance, Monitoring and Evaluation. The activity results show an increase in the number of products of the SEMABU MSME group that are halal-certified, from only 13 products to 31 halal-certified products. This activity has succeeded in helping business actors in providing halal assurance for the products they sell.Keywords: Halal certification; legal certainty; MSME product. Abstrak: Keberadaan sertifikat halal merupakan salah satu legal certainty khususnya bagi konsumen muslim terhadap jaminan halal produk. Namun banyak pelaku usaha di Desa Pasirjambu Kabupaten Bandung yang tidak mengajukan sertifikasi halal karena kesulitan dan keterbatasan pengetahuan. Oleh karena itu, Tim Pelaksana PKM dari Universitas Islam Jakarta memberikan pelatihan dan pendampingan pendaftaran sertifikat halal untuk para pelaku usaha yang tergabung dalam kelompok UMKM SEMABU. Kegiatan ini menggunakan metode Rapid Rural Appraisal (RRA) untuk memahami situasi setempat melalui observasi dan wawancara langsung kepada masyarakat sasaran. Dalam pelaksanaan program, Tim PKM melaksanakan beberapa tahapan kegiatan sebagai berikut: Penyuluhan, Pelatihan, Pendampingan, Monitoring dan Evaluasi. Hasil kegiatan menunjukkan adanya peningkatan jumlah produk kelompok UMKM SEMABU yang tersertifikasi halal, yaitu yang semula hanya 13 produk meningkat menjadi 31 produk tersertifikasi halal. Kegiatan ini telah berhasil membantu para pelaku usaha dalam memberikan jaminan halal produk yang diperjualbelikan.Kata kunci: Kepastian hukum; produk UMKM; sertifikat halal 
Optimization of Student Executive Body Organization Through Human Resource Performance Nusantara, Fadqham Dhiwa; Aini, Laila Nur; Farras, Muhammad Fatih; Fasyni, Thohal; Sekarini, Ratih Ayu
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.271

Abstract

Universities are very important places in individual development, not only in terms of academics but also in the development of non-academic potential. This must be done so that one does not become a student with minimal knowledge, minimal experience, and minimal skills. Student organizations also serve as a platform for the interests and talents of active students on campus. This research aims to identify the roles of motivation, training, and organizational culture in improving the performance of the Student Executive Board (BEM) of the Faculty of Economics at the Islamic University of Jakarta. A qualitative approach, utilizing interviews and observations with BEM members to gain insights into their motivation, training experiences, and the prevailing organizational culture. The findings indicate that a strong motivational framework, relevant training programs, and a positive organizational culture significantly contribute to the productivity and engagement of BEM members. With a qualitative approach, this research involved 4 subjects who were previously active in the BEM FE, conducting in-depth interviews and using thematic analysis. The research results show that these factors play a crucial role in optimizing the organization of the Student Executive Board (BEM) to achieve the organization's goals efficiently and effectively. Through human resource performance, it shows that motivation, training, and organizational culture play a crucial role in enhancing the performance and effectiveness of the Student Executive Board (BEM) of the Faculty of Economics at the Islamic University of Jakarta. By building strong motivation, providing relevant training, and developing a positive culture, the Student Executive Board (BEM) can function as a significant agent of change for students and the faculty as a whole.
Pengaruh Kesehatan Keselamatan Kerja (K3) Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt. Wahana Era Sejahtera Azzahra, Syifa; Yusuf, Muhammad Ali; Sekarini, Ratih Ayu
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7176

Abstract

Penelitian ini dilakukan di PT. Wahana Era Sejahtera. Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh Kesehatan keselamata kerja dan disiplin kerja terhadap kinerja karyawan PT. Wahana Era Sejahtera secara simultan dan parsial. Populasi dalam penelitian ini sebanyak 40 responden tenaga kerja divisi teknisi sehingga teknik pengambilan sampel yang digunakan yaitu sampling jenuh dengan mengambil keseluruhan responden yang ada dalam populasi. Hasil penelitian menunjukkan bahwa keselamatan kesehatan kerja secara parsial tidak berdampak signifikan terhadap kinerja karyawan, dengan nilai signifikan t 0,330 yang lebih besar dari a 0,05 (0,330 > 0,05). Sedangkan Uji parsial disiplin kerja berdampak signifikan terhadap kinerja karyawan, dengan nilai signifikan t 0,000 yang lebih kecil dari a 0,05 (0,000 < 0,05). Kata Kunci: Kesehatan Keselamatan Kerja, Disiplin Kerja dan Kinerja Karyawan PT. Wahana Era Sejahtera
The Effect of Training and Leadership Development on Organisational Productivity Dewi, Zulaeha Rahmah; Hestiningrum, Ersa; Riyani, Aldilah Niken; Ariyanti, Sabiani Nanda; Rahayu, Dinda Yulianti; Sekarini, Ratih Ayu
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.275

Abstract

Human resources (HR) is a major factor in achieving organizational goals, and investment in training and leadership development is a crucial aspect in improving individual competence and organizational effectiveness. This study aims to deeply analyze the effect of training and leadership development on organizational productivity of the Student Executive Board of the Faculty of Economics, Islamic University of Jakarta (BEM FE UIJ). Using a quantitative approach, this study involved 32 respondents consisting of members of BEM FE UIJ. Data were collected through a survey using a questionnaire that had been tested for validity and reliability, then analyzed using multiple linear regression techniques using SPSS 25 software. The results showed that training has a positive and significant influence on organizational productivity (Sig. 0.008 <0.05), which indicates that a systematically structured training program can improve the skills and work effectiveness of organizational members. Meanwhile, leadership development also contributes positively to productivity, although it is not statistically significant (Sig. 0.078 > 0.05). Regression analysis shows that training and leadership development simultaneously have a significant influence on organizational productivity, with a coefficient of determination (R²) of 52.9%. This suggests that the two variables are able to explain most of the variability in productivity in organizations. Structured training effectively improves competencies, and leadership development adds value. This study underscores the importance of investing in training and leadership development to improve the performance of student organizations.
Co-Authors Adawiyah, Robiatin Agustian, Kresnawidiansyah Ahmad Munawir Siregar Aini, Laila Nur Aisy, Naurah Rahadatul Amelia, Tiara Annur, Ghinia Yusri Ariyanti, Sabiani Nanda Azzahra, Syifa Bahi, Arya Abdi Perdana Bambang Sukamto Danistyarini, Pundy Derasani, Evita Dewi, Zulaeha Rahmah Dirgantara, M. Arya Dirgantara, Muhammad Arya Djawahir Hejazziey Erdi, Hery Faiz , Hilmi Achmad Farhana Farhana Farhana, Farhana Farhani, Hilma Farras, Muhammad Fatih Fasyni, Thohal Fauza, Annisa Sarah Fikriah, H. H. Fikriah Hariz, Hariz Hestiningrum, Ersa Husein Ilyas, Yusri Kanji, Muhammad Syahrul Kasturi, Kintan Maksum, Choiril Malik, Aulia Januar Masuara, Tahta Masita Dinanti Mimin mintarsih Mintarsih , Mimin Mintarsih, Mimin Mubarok, Endang Saefuddin Muhaimin Muhaimin Muhammad Faisal Yunas Nahhuda, Nahuda Nanda, Nur Alfiah Naufal, Dwi Muhammad Nawalia, Kaheesha Nurjanah, Esa Nusantara, Fadqham Dhiwa Perdana, Nino Agung Putra, Fadhil Athif Ananda Putri, Intan Fitriani Putri, Nabilla Noviana RACHMAT HIDAYAT Rahayu, Annisa Rahayu, Dinda Yulianti Raihan Raihan Raihan, Raihan Ratna Galuh Manika Trisista Rini, Intan Puspita Riyani, Aldilah Niken Rukmana, Dany Rukun Santoso Sajati, Muhammad Saddam Sakti, Hudan Malik Bhuanan Siti Chotimah Sudrajat, Tyara Nur Chomala Suhara, Edi Suprapto, Ryan Puspo Sutisna, Eka Tasyriq, Muhammad Fajar Waringin, Iftitah Allaun Wibowo, Finantyo Eddy Wijaya, Aprilia Lintang Windianingsih , Agustin Wiwin Wiwin Wiwin, Wiwin Yunas , Muhammad Faisal Yusuf, Muhammad Ali Zahra, Fatimah Az – Zahrah, Salsiyatuz Zen, Agustian