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All Journal Ekspektra: Jurnal Bisnis & Manajemen Dinasti International Journal of Digital Business Management
Asi, Yuli Sintha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Entrepreneurship Interest by Solely Micro, Small and Medium Enterprises During Covid-19 Outbreak Asi, Yuli Sintha; Christiana, Ansita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.017 KB) | DOI: 10.25139/ekt.v5i2.3907

Abstract

The purpose of this article is to discuss in more detail both internal and external factors causing entrepreneurship interest as a solely or a small group enterprise. The purpose is also to find out 1). The Interest of the students in Sekolah Tinggi Ilmu Ekonomi Sampit ( The Institute of Economic Sciences ) Sampit in becoming Enterpreneurs 2). What are the factors that causes the students’ interests in becoming Enterpreneurs ?. Methodology of this research is descriptive qualitative. The qualitative approach is used to examine interests in becoming Entrepreneurships as well as the factors.Data collection for this research is through study literatures, field observation, questionnaires and deep interviews. The finding of this research shows low interest of being entreprenurship as the effect of covid 19 outbreak. The external factors that cause low interest of being a solely entrepreneur is shown through the procentage , it is less than 18% . While average procentage of the internal factors is at 9%-18%. The original value of this article is that to increase interest of being solely micro, small and medium enterprises should be supported with the change of learning system in which 60% practices rathen than theory in this Covid-19 pandemic. The implementation of theory in the real situation as an enterpreneurs.
Entrepreneurship Interest by Solely Micro, Small and Medium Enterprises During Covid-19 Outbreak Asi, Yuli Sintha; Christiana, Ansita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.017 KB) | DOI: 10.25139/ekt.v5i2.3907

Abstract

The purpose of this article is to discuss in more detail both internal and external factors causing entrepreneurship interest as a solely or a small group enterprise. The purpose is also to find out 1). The Interest of the students in Sekolah Tinggi Ilmu Ekonomi Sampit ( The Institute of Economic Sciences ) Sampit in becoming Enterpreneurs 2). What are the factors that causes the students’ interests in becoming Enterpreneurs ?. Methodology of this research is descriptive qualitative. The qualitative approach is used to examine interests in becoming Entrepreneurships as well as the factors.Data collection for this research is through study literatures, field observation, questionnaires and deep interviews. The finding of this research shows low interest of being entreprenurship as the effect of covid 19 outbreak. The external factors that cause low interest of being a solely entrepreneur is shown through the procentage , it is less than 18% . While average procentage of the internal factors is at 9%-18%. The original value of this article is that to increase interest of being solely micro, small and medium enterprises should be supported with the change of learning system in which 60% practices rathen than theory in this Covid-19 pandemic. The implementation of theory in the real situation as an enterpreneurs.
The Influences of People and Local Culture on Purchase Decision Moderated By Social Media Marketing on Traditional Product of MSMEs in East Kotawaringin Regency of Central Kalimantan Asi, Yuli Sintha; Assagaf, Aminullah; Indrasari, Meithiana; Yunus, Eddy; Sukesi; Riyadi, Slamet; Suyanto
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2216

Abstract

The aim of this paper to analyze  the influence of people and local culture on purchase decision which is moderated by social media marketing.  The research is  the descriptive quantitative The research findings are as follows (1). People influences purchase decision with sig. 0.049. (2). Local culture influences purchase decision with sig. 0.001. (3) People and Local culture simultaneously influence purchase decision. F table is 18.770 > 2.87 with sig. 0.000. People and local culture also show positive and significant influence on purchase decision.
Co-Authors Aminullah Assagaf Ansita Christiana, Ansita Eddy Yunus Meithiana Indrasari, Meithiana Slamet Riyadi Sukesi . Suyanto